There's a way to it better, find it (Thomas A. Edison)

Note Globale    


40 ans

5 rue du banquier, 75013 Paris

Directeur Transformation & Marketing

Expériences professionnelles


InovON - expert en stratégie marketing et digitale
Paris, France


Juin 2019 - Aujourd'hui

I partner with International Medium size Organisations to grow & to transform the businesses in the digital economy.
Strategy + Delivery in:

  • International Business Development | B2B and B2C
  • Marketing, Branding & Digital Growth
  • Ecommerce & Marketplace Development
  • Digital Business Transformation
  • Technology Advisory & Project Management

Client Portfolio:

  • Cdiscount B2B solutions- leading European Marketplace
  • IC Publications, Pan-African market-leading publisher
  • InnovHomes, Dgital solutions, Technology & Innovation Advisory for property and renovation professionals


Digital Business Transformation Director

Juin 2016 - Juin 2019

Led the business digital transformation adopting new business models, growing digital revenue & improving gross margin. A board member with the responsibilities to lead and to deliver the business transformation program with all functions and offices.

  • Managed internal teams across functions and external development partners for transformation projects
  • Full responsibility for planning and reporting against £6M+ annual budget, reporting to CEO
  • Planned and executed a business change strategy to deliver new supply chain workflow across business units and markets
  • Ongoing engagement with Eaglemoss executive leadership to further backing on strategic initiatives
  • Delivered Data Strategy and gouvernance enabled GDPR compliant Data Management Platform with over 2M clients across 10 countries.
  • Managed the delivery of global digital platforms and strategic automation programs for all business units
  • Aligned all functions and stakeholders to deliver the direct-to-consumer and brand strategies globally

Little Ondine


Avr 2015 - Mai 2016

Co-founded an innovative beauty brand with 25 people in offices in London and Shanghai and a turnover of $3.5M

  • Defined brand positioning with a multi-channel distribution strategy in Europe and China
  • Led sales and commercial development with retailers, etailers and distributors
  • Planned and delivered an international supply chain program with manufacturing in China and operation in the UK
  • Secured trading regulation and product patent in the EU while validating market traction to obtain investment
  • Enabled Seed A round of investment with VC in China
    (Little Ondine was recently acquired by Yasten)

Mr Porter

Market Manager Europe

Fév 2015 - Nov 2015

Led European marketing and commercial strategy.

  • Managed a team of nine to lead digital marketing, PR, eCommerce, affiliation and brand partnership
  • Launched marketing automation programs and activated new marketing channels
  • Planned and negotiating sponsorship and strategic partnership with leading global, media partners and events
  • Acquired 1000s new customers per month (+55% MoM) with higher spend generated revenue of £7M.


Head of Marketing & E-Commerce Europe

Mai 2012 - Déc 2014

Directed the launch and growth strategy in Europe (France, Spain, Germany, Poland)

  • Aligned teams and external stakeholders to plan and launch in 4 European markets
  • Full responsibility for planning and reporting against £5M+ annual budget, reported to CEO
  • Led marketing and e-commerce strategy delivering revenue of £18M and a gross margin of 35%
  • Managed teams, agencies and technology partners orchestrating fast-growth for international markets
  • Engaged with leadership team to align functions and offices to acelarate rapid growth phase


Senior Marketing & Partner Manager EMEA

Avr 2010 - Mai 2012

  • Product Development | B2B Sales | eCommerce | Customer Growth Strategy | Partner Management | International business Activated 8M+ new users across EMEA generating more than £10M in annual revenue and incorporated over 1000 news games.

Kaplan International

Global Digital Marketing Lead

Oct 2008 - Avr 2010

  • Digital Marketing Strategy | Sales Enablement | International Team Development | Lead Generation and Conversion
  • Acquired 4000 new qualified leads per month in 17 new markets converting at 15% generating £30M in annual revenue globally


Account Manager

Juil 2006 - Sep 2008

  • Client Management | Event Management | In-Store Promotions | Go-to-Market Strategy | PR | Digital marketing | Market research



2020 : Digital Transformation Management



2020     Professional certification in Digital Business Transformation Management; CXO Transform, Global

2005     University of Alicante, Spain - Diploma in Sociology of Communications 2.1

2004     BA (Hons); Solent University, UK - Public Relations & Communication 2.1

2002     Solent University, UK - BA (Hons) International Business Management 2.1

2000     University of Reims, France - University Diploma in Communication & Business 2.1



Anglais : Bilingue ou langue maternelle

Espagnol : Courant