'Il est difficile d'échouer mais il est encore plus difficile de ne pas avoir essayé de réussir. Ensemble.'
Jean Directeur, Performance Retail & E-Retail, Accélération Business Internationnal, Construction Marques & Mesures de Performance
1360 € HT par jour
Disponibilité : Dispo : Maintenant
Disponible en part-time: Oui

Profil mis à jour le : 19/03/2021

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1360 € HT/j
Disponibilité : Dispo : Maintenant
Mobile en france

Note Globale    


50 ans


Directeur, Performance Retail & E-Retail, Accélération Business Internationnal, Construction Marques & Mesures de Performance

Expériences professionnelles


Paris, France

Business Development & Managing Director, EMEA

Jan 2017 - Aujourd'hui

(top 10 fastest European growing companies for ad videos & assets performance)

Key member of the Group Leadership Team. Key contributor to augmenting partnerships acquisition & growing Client’s capabilities within the Marketing Effectiveness Fields

  • Set-up organization, entity, commercial strategy and sales operations in Paris
  • Productively engaged 15 new Fortune 500 customers inc. LVMH, L’Oréal, Reckitt Benckiser, Google, AXA, PepsiCo, Renault
  • Implemented key sales metrics and ‘pay for performance’ remuneration schemes
  • Developed 16 projects generating 25+m€ margin savings


Director, Business Development & FMCG Partnerships, EMEA

Jan 2013 - Jan 2017

(leading Japanese trading company)

Represented the organisation as a pivotal member of the Management Committee and Group Leadership Team, accountable for $350M and a workforce of 450. Key contributor to augmenting FMCG partnerships acquisition. Actively maintained the overall business growth through strategic planning; performed competition and market analysis to identify opportunities for growth. Directed tasks throughout the commercial team, achieved challenging objectives through strong leadership, outstanding service and in-depth emerging markets knowledge. Liaised directly with key industry decision makers, assess strategic distribution & manufacturing partnerships, conceptualised business alliances.

Key Accomplishments :

  • Productively sourced and secured 7 new Fortune 500 customers, amounted to $55M net sales value.
  • Agreed annual Joint Business Plans with top-tier partners including L'Oréal, Unicharm, BIC, Heineken, Pernod Ricard, Distell
  • Effectively initiated more than 15 strong business plans to drive profit and return on capital ; persuaded partners on value and investment sharing; negotiated upwards of 10 complex contracts ; originated 2 strategic market entries
  • Successfully established a new commercial organisation; spearheaded the development and introduction of commercial processes, KPIs and tools between Hub (Paris) and 15 countries.
  • Achieved outstanding results; incremental €86million sales; EBIT up 380 bps; ROCE up 122 bps, CF down 35%.
  • Balanced a tenacious approach with outstanding levels of service to secure sales of high standard services across consumer goods local manufacturing & distribution (JVs, agreements and acquisitions).
  • Expertly orchestrated the coaching of 1 Country Managing Director and 5 Customer Development Directors.


Director Shopper & Retail Marketing, EMEA

Jan 2009 - Jan 2013

Provided oversight and direction throughout an expansive area valued at $310M. Led a team of 25 as a Member of the Management Committee. Identified investments and actions across multiple territories and brands to achieve excellence in store execution, collaborated with business decision makers to ascertain requirements and set expectations. Steered strategy development efforts including proposals, cases for new business lines and revenue opportunities. Carried out a Growth Plan dedicated to Pharmacies and Dentistry Endorsement Leaders.

Key Accomplishments:

  • Successfully managed annual Brand Equity Building, Shopper Marketing and Professional Endorsement Plans for 15 countries and 3 categories.
  • Designed 3-year strategic plans including a Regional Product Innovation pipeline, 5 customised Equity Building initiatives; launched 5 Digital Activation Platforms
  • Slashed costs by $2.5M with improved ROI of Shopper Marketing Programs and Integrated Marketing Campaigns.
  • Improved measurable results - created 5 new leadership positions; 13 highest yearly share of market in history; increased brand awareness and brand equity for 23 markets, grew +12% yearly


Director, Distributors Sales & Customer Development, EMEA

Jan 2007 - Jan 2009

Oversaw Middle East territories in the Eurasia Africa division including a direct staff of 12 people. Formulated annual commercial plans, governed customer development and contracted 6 distributors across 4 territories ($85M).

Key Accomplishments:

  • Enriched pricing, placement and product assortment in stores by 24%.
  • Integrated 15 successful category demand creation and retail innovation initiatives.
  • Controlled 2 Supply Chain projects from inception to completion, increased case fill rate by 12%.
  • Surpassed budget objectives to achieve more than 15% organic growth and 440 bps operating profit improvement.


Director, Global Marketing & Segments Development

Jan 2006 - Jan 2007

Headed a team of 21, overhauled global market segmentation in this €820M operation to focus on profitable growth opportunities. Led strategic business development projects in Asia. Provided coaching to build a high performing team.

Key Accomplishments:

  • Established 5 new B2B2C partnerships and events, promoted the use of crystal within luxury fashion.
  • Successfully launched the company’s first ingredient-brand - Crystallized™.
  • Realised an incremental 19% revenue and 21% margin.

USA and Canada

Head of Regional Marketing Coordination

Jan 2005 - Jan 2006

Headed a team of 2, took overall responsibility for marketing plans, merchandising, personalised shopping experience, retail promotion, skin care advice services, in-store and out-of-store media campaigns. Ran product innovation initiatives.

Key Accomplishments:

  • Selected as a primary member of a global team for Vichy’s introduction in the USA (#5 L’Oréal global brand).
  • Secured listing on all 25 drugstores in 8 months to achieve +9% vs. sell-in target, +12% vs. sell-out target.
  • Launched L’Oréal’s first eCommerce site (vichyusa.com)


Director Marketing

Jan 2003 - Jan 2005

Managed and developed a team of 9 to articulate a consistent marketing message. €25M.

Key Accomplishments:

  • Increased new products weight to 26% of revenue, improved media/promotion efficiencies by 26%.
  • Secured a partnership with Superpharm, led to $600,000 savings.
  • Accomplished position 1 in Skincare and Make Up in 16 months.
  • Steered revenues from -11% in 2002 to +19% in 2003, and +25% in 2004.

L'Oréal Paris Brand
Paris, France

Global Brand & Innovation Marketing Manager

Jan 2001 - Jan 2003

Supervised a team of 3 for a €510M operation. Headed a cross functional team which consisted of Industry, Regulatory, Design Thinking, R&D and Insights. Introduced Out of Bed, Remix, Elnett Coloured Hair in 55 markets.

Key Accomplishments:

  • Translated Hair Styling Categories Strategic Goals into a Brand Strategic Road Map for Studio Line, Elnett, Elvive.
  • Increased New Product Development initiatives by 200%; generated 12 winning claims.
  • Effected an attractive new proposition for youngsters; increases annual sales growth by 35%.
  • Controlled an annual €52million budget; decreased COGs by -3%, grew +9% when market at +0.5%.



     Lecturer in SCIENCES POLITIQUES & Start Up Incubator Mentor at STATION F

     EDUCATION AND CREDENTIALS; EDHEC (Ecole De Hautes Etudes Commerciales du Nord) - MSc in Management Grande Ecole | Graduated in Top 5%



Allemand : Intermédiaire

Anglais : Bilingue ou langue maternelle

Hebreu : Moyen