Notre entreprise dans la vie n’est pas de surpasser les autres, mais bien de se surpasser soi-même
Francois : Direction commerciale internationale
1430 € HT par jour
Disponibilité : Dispo : Maintenant
Disponible en part-time: Oui

Profil mis à jour le : 03/03/2021

Mobile en france

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1430 € HT/j
Disponibilité : Dispo : Maintenant
Mobile en france

Direction commerciale internationale

Lille , Nord — 1ans

Note Globale    


1 ans


Direction commerciale internationale

Expériences professionnelles


Société de Conseil
London - Lille

Founder & Operating partner

Nov 2018 - Aujourd'hui

Yoorop ambition is to help US Tech start up and SMB organizations to increase their revenue and margin in Europe.

To achieve these results successfully, Yoorop tailor and optimize the sales process, Digital Sales tools and product marketing using the top performing best practices of the leaders to generate top results in the main European countries.

Outsourced sales and marketing from Yoorop is the fastest way to generate demand and scale without having to hire costly resources internally.

Yoorop Sales offers a complete set of Sales and Digital Sales solutions driven by Strategy, execution and result oriented.

Lille, France - London

Chief Commercial Officer

Sep 2017 - Sep 2018

SaaS Start-up providing Artifical Intelligence solutions for the Supply Chain. Funds Raised in 2017:12 M€

Member of the board with key missions: Drive revenue, define sales and marketing strategy, ensure customer success.

  • Leadership : Deliver strategic leadership for defining the commercial path to growth and profitability of the company and the establishment of an effective growth process and infrastructure. Develop sales process with a complete Sales Tool Kit to accelerate time to market.
  • Sales : Develop and implement the company's sales strategy across existing market segment (Retail) and opened new market (Manufacturing) to ensure that the company identifies and optimizes a clear path to aggressive growth of +30%. Assess, coach, build and manage inside sales and enterprise sales team in France & UK (10 people) capable of delivering on the revenue's objectives. Signature of the biggest company deal (MRR: 60+K€ for 5 years)
  • Marketing : Lead development of the company’s operational marketing strategy with an emphasis on achieving market penetration and sales growth with a particular focus on cost-effective customer acquisition and market demand generation on Artifical Intelligence for the Supply Chain market.


Vice President of Sales EMEA

Sep 2014 - Sep 2017

SaaS software company : Predictive analytics solution in Retail and Fashion Retail.

Direct report to the CEO. Work closely with the board to deliver agreed strategic objectives.

  • Driving the European Sales of the business, recruit and mentor the Sales team (5 people) and remotely manage the team- 4 new hire in 2016 and 2017.
  • Accountable for devising and executing a strategy to ensure sustainable growth of the European business. 14 new contracts from 300 to 600K€ annual revenue.
  • Support the sales team on their individual opportunities to assist in delivering the value proposition and closing the business.
  • Strong network within the Retail sector on a European scale with new customers acquisition in Germany (Zalando, s.Oliver), Belgium (JBC), UK (New Look, Next) France, Spain and Nordics.

Paris, France

Regional Sales Manager

Mai 2012 - Sep 2014

A Cloud based SaaS software company serving F500 clients. Solution focus on Business Networks and Supply Chains.

  • In charge of the South European Sales development a well as P&L growth (6,5 M€) for existing accounts and new business in Retail, Manufacturing and Petro-chemicals sectors.
  • Accountable for the quota attainment 120% Quota achieved in 2013. Renewed the biggest contract at Michelin (3M€) with a 30% Upsell.

Brussels, Belgique

Vice President EMEA

Mai 2005 - Mai 2012

SaaS Financial Supply Chain Software company (Aquired by INFOR) serving 10,000+ retailers, factories and service providers in 78 countries.

  • Started as Business Development Manager then directly supervised European sales and solution consulting team. Coach and manage a team up to 8 people in different regions (UK, Germany, France, Italy) as well as value added partners (Corporate banks & financial institutions) and inside sales within assigned territory, setting goals and providing guidance in value generation. Develop strategic international business plan including identification and prioritization of key opportunities with action plan to close high-value deals(from $400k to $1M+). Direct report to the CEO for EMEA operations.
  • Build accurate opportunity funnels and achieve quarterly and annual sales revenue forecasts. Drive sales with a 70% annual growth. 23 major brands joinded TradeCard in Europe within 5 years (Zara, Vivarte, Lafuma, Cortefiel, Tesco, Adidas, le coq sportif, O’Neil)
  • Maintained full responsibility for creating and managing European marketing initiatives such as tradeshows, keynotes, marketing brochures, webinars and collaterals, corporate sponsorships that boosted awareness within prospectbase.

Paris, France

Retail Director of Sales

Juin 2000 - Mai 2005

In charge of a Global P&L of $50M

  • Team Management and sales development of the Retail sector in consulting business, Technology services and outsourcing. Key account programs follow up. Direct global account executive of Auchan group. Led sales and project team of 20 people to win a multi-annual $20 Million Outsourcing deal (Oracle Finance) to a large DIY company.
  • Representing Cap Gemini Ernst & Young France in the international retail thinktank. Focus on new offers for the Retail sector: RFID, Business Intelligence, Supply Chain, Omnichannel process optimization.
  • Track of record in high level negotiations with CxO and deep involvment in Supply Chain and Retail business issues.



2002     INSEAD - International Business School; CGE&Y program - France - Graduated in the International Executive program - International management, strategy, operation management, teamwork and leadership

1986     California State University - Los Angeles; U.S.A.; M.B.A. Program - Cursus of Master of Business Administration - Finance and Sales management

1982     E.S.C.E. - Paris; GMAT; college in - Gratuated from E.S.C.E. Business School with international business module; at the American; Paris

1982     Bachelor of arts, economic section



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Allemand : Moyen

Italien : Moyen