Un pessimiste voit la difficulté dans chaque opportunité, un optimiste voit l’opportunité dans chaque difficulté

Note Globale    

Patrick

54 ans

PARIS

Patrick
Directeur Marketing et E-commerce, Transformation digitale

Expériences professionnelles

 

Repetto
Paris

Directeur E-Commerce et marketing digital International

Oct 2020 - Oct 2023

In charge of E-business and marketing worldwide strategies, Omnichannel Awareness & Acquisition media plans including social media, Customer experience & satisfaction. Responsible for the creation of a new brand platform, P&L, KPI’s definition and identification of market-leading projects and profitable business with marketplaces and E-retail in the US, Asia (Tmall, Rakuten Fashion), and Europe.

Team of 7 people (target 15). Member of Executive Committee

Selected contributions

  • Relaunched USA (+80% VS 2020) and drastically accelerated growth in EU (exc. France) & UK (+100% VS 2020) resulting in E-commerce revenue Increase from 16% to 28% of total Repetto revenues.
  • Successfully launched Tmall (China) and Rakuten Fashion (Japan) with local agents.
  • Reduced return rate by 15%. Decreased customer acquisition costs by 15% (Google performance Max, affiliate marketing, social media, CRM program, and newsletters) and launched Exclusive online pre-orders (controlled production) leading to a significant improvement in Net Margin.
  • Developed a seamless omnichannel experience across 17 Repetto stores, encompassing click-and-collect, e-reservation, clienteling, and in-store e-ordering.

Parrot
Paris (75000)

INTERNATIONAL E-COMMERCE AND DIGITAL MARKETING BUSINESS UNIT DIRECTOR

Jan 2015 - Sep 2019

In charge of E-business and marketing worldwide strategies, P&L, digital platform conception & international deployment, overall ROI ang P&L, Customer experience, market-leading projects with marketplaces (Amazon, eBay…), Media plan and international coordination.

Team of 13 people and 3 dotted lines.

Selected Contributions:

  • Initiated E-commerce & Marketplaces in about 29 countries through strategic development and execution of international E-Commerce plans (Europe, China, Japan, USA), ramping up online business from 1% to 15% of total Parrot 100M€ turnover.
  • Developed & accelerated E-retail & E-wholesale through rich product content, assortment extension, ranking optimizations, and media investments, bringing business from 5% to 15% of total Parrot turnover.
  • Designed and initiated the new brand platform “Life.Elevated” across all communication channels.
  • Successfully planned and organised worldwide media campaigns (awareness, acquisition, affiliations, RTB, and SEA) with a budget of 4 million Euros.
  • Enhanced customer experience through a strong & personalised CRM program (2M contacts), data mining, customer service improvement, and supply efficiency.

REMY COINTREAU
Paris (75000)

CHIEF DIGITAL OFFICER

Jan 2012 - Juin 2015

In charge of digital strategies for the key luxury & mass-market brands, group digital transformation & learning programs, Strategic E-commerce and CRM projects across China, UK, and USA. Responsible for international coordination including SEO, SEA, social networks, media campaign, influencers.

Team of 5 people + 3 dotted lines.

Selected Contributions:

  • Accomplished development of social media platforms and launch of websites for multiple brands, including Passoa, Cointreau, and Metaxa.
  • Led digital transformation, innovations, and tactical plans across 10 major countries as well as planned and led E-Commerce within China (Tmall).
  • Reduced the overall cost of media and web agencies by 20% through strategic planning and execution.

L'Oréal Group, Clichy, France
Clichy (92110)

DIGITAL MARKETING DIRECTOR

Sep 2007 - Déc 2011

Responsible for leading and overseeing Garnier digital platforms and customer experience at international level. In charge of coordination of social networks, digital media, E-commerce pilot projects by liaising with third-party stakeholders. Orchestrate digital content creation and strategic digital partnerships.

Selected Contributions:

  • Secured partnerships with prestigious and high-volume business brands, such as Google, Microsoft, and Facebook.
  • Designed and positioned a new CRM platform with 2 million contacts in five countries.
  • Provided senior-level support to 20 countries in designing and initiating digital strategies and optimising ROI.

L'Oréal
Saint-Ouen, France

DIGITAL MARKETING & CRM MANAGER

Nov 2004 - Sep 2007

Enlarged digital media investments for a brand portfolio with net worth of €3 million, while managing CRM and consumer experience in conjunction with team of two people.

Selected Contribution:

  • Achieved traffic of six million visitors on website of Garnier and Maybelline in 2006.
  • Accomplished company’s target of attaining one million consumers through creating and executing a CRM program, which increased purchase frequency up to 20% and improved cross-selling up to 40%.

L'Oréal
Clichy, France

INTERNET MANAGER (GLOBAL DIGITAL MARKETING DEPARTMENT)

Oct 2000 - Oct 2004

At the head of digital marketing, digital media strategy, customer experience and e-business.

Selected Contributions:

  • Boosted digital media investments for a brand portfolio with net worth of €3 million.
  • Achieved traffic of 6 million visitors on the website of Garnier and Maybelline in 2006.
  • Accomplished the company’s target of attaining 1 million consumers through creating and executing a CRM program, which increased purchase frequency up to 20% and improved cross-selling up to 40%.

Procter & Gamble
Neuilly-sur-Seine, France

Project manager Retail Development

Fév 1996 - Oct 2000

Objective: Deepen partnership for digital innovation with the Carrefour strategic account.

Selected Contributions:

  • Developed with Carrefour one of the first food E-commerce website (Ooshop) and defined automated data exchange for P&G products. (250K orders with an average basket of €130 in 2000)

Certification

 

2019 : Machine learning

Formation

 

1993     Telecom SUD PARIS - DIplôme Ingénieur Telecom

Langues

 

Français : Bilingue ou langue maternelle

Anglais : Courant

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