Bonjour, J’ai 20 ans d’expérience dans le domaine du digital, du marketing et de l'e-commerce à des postes de top management dans des entreprises telles que P&G, L’Oréal, Parrot, Rémy Cointreau et Repetto.
Au cours de ma carrière, j’ai acquis une réputation de constructeur de business digital, motivé par les défis, jamais découragé par les obstacles et soucieux de promouvoir l'excellence. Mon expertise couvre tous les aspects du développement commercial online, de la gestion de la relation client, du succès du marketing digitale, du E-commerce et de la transformation digitale, allant de la maîtrise des coûts et de la maximisation des revenus.
J'accompagne les entreprises dans la redéfinition de leur stratégie digitale et commerciale, l'optimisation de leur business et dans la définition et la mise en place de l'organisation pour assurer la pérennité de leur succès.
Patrick 54 ans PARIS |
||
Directeur Marketing et E-commerce, Transformation digitale |
Expériences professionnelles |
Repetto
|
Oct 2020 - Oct 2023 |
In charge of E-business and marketing worldwide strategies, Omnichannel Awareness & Acquisition media plans including social media, Customer experience & satisfaction. Responsible for the creation of a new brand platform, P&L, KPI’s definition and identification of market-leading projects and profitable business with marketplaces and E-retail in the US, Asia (Tmall, Rakuten Fashion), and Europe. Team of 7 people (target 15). Member of Executive Committee Selected contributions
|
Parrot
|
Jan 2015 - Sep 2019 |
In charge of E-business and marketing worldwide strategies, P&L, digital platform conception & international deployment, overall ROI ang P&L, Customer experience, market-leading projects with marketplaces (Amazon, eBay…), Media plan and international coordination. Team of 13 people and 3 dotted lines. Selected Contributions:
|
REMY COINTREAU
|
Jan 2012 - Juin 2015 |
In charge of digital strategies for the key luxury & mass-market brands, group digital transformation & learning programs, Strategic E-commerce and CRM projects across China, UK, and USA. Responsible for international coordination including SEO, SEA, social networks, media campaign, influencers. Team of 5 people + 3 dotted lines. Selected Contributions:
|
L'Oréal Group, Clichy, France
|
Sep 2007 - Déc 2011 |
Responsible for leading and overseeing Garnier digital platforms and customer experience at international level. In charge of coordination of social networks, digital media, E-commerce pilot projects by liaising with third-party stakeholders. Orchestrate digital content creation and strategic digital partnerships. Selected Contributions:
|
L'Oréal
|
Nov 2004 - Sep 2007 |
Enlarged digital media investments for a brand portfolio with net worth of €3 million, while managing CRM and consumer experience in conjunction with team of two people. Selected Contribution:
|
L'Oréal
|
Oct 2000 - Oct 2004 |
At the head of digital marketing, digital media strategy, customer experience and e-business. Selected Contributions:
|
Procter & Gamble
|
Fév 1996 - Oct 2000 |
Objective: Deepen partnership for digital innovation with the Carrefour strategic account. Selected Contributions:
|
Certification |
2019 : Machine learning |
Formation |
|
Langues |
Français : Bilingue ou langue maternelle Anglais : Courant |
Chargement...