Transformation Digitale & Monetisation

FR & London, UK

The Société de Conseil et de Management de Transition is a Creative Social Agency and GreenVaders the first Positive Green Media.

• Closed a deal of 1M€ first year to 15M€ on year 5 to transform a CAC40 company into a digital media
• Creating original content for our clients generating over 2M video views per campaign

FR & London, UK

Successfully turned a local media to a global and profitable millennial media, from scratch to 10M€.

• Multiplied audiences by 8, social media by 16 and revenues by 2000 in 18 months
• Created scalable offers, from test budget to taking & managing brief then turning those into products
• Internationalized the company on 3 markets in parallel: UK (London), US (NY) and MX (Mexico)

FREELANCE, Switzerland, France & United Kingdom

• Optimization: From processes up to user engagement, the aim is a higher Brand value and ROI
• Monetisation: Identify all possible business monetisation models and set best deployment timing
• Sales & Operations: Chasing new business, from brief to all operational management & execution

FR & Rolle, CH

Successfully created a new Ad Network for Europe, including the definition of new processes and the build-up of a Support & Technical Account Management team, resulting in a 50M€ profit center.

• Defined and implemented the Data Strategy for Yahoo! EMEA
• Reduced the launch process of a new Display Exclusive deal from 3 months to 2 weeks
• Created the first Data offer across the entire Yahoo! Publisher Network
• Grew and optimized publishers’ revenues, notably by mixing Sponsored Search Products into Display
  • Increased revenues of top publishers by 200%
  • Grew one particular publisher’s revenues by 50% in a semester, securing its contract renewal
  • Generated a 2.6$ eCPM with text ads in Display position, while maintaining a high quality score

• Promoted after 6 months and on top of existing TPM responsibilities
• Worked on a daily basis with the US engineering services to prepare new Sponsored Search products
• Created "hacked" products resulting in 10% global revenue increase across Europe

• In charge of Sponsored Search & Content Match
• Responsible for 150 publishers across Europe in Technical Account Management
• Assisted Business Developers in Pre-Sales Consultancy
• Increased Sponsored Search revenues by 100% in Spain in the first year alone

In charge of expanding sales to a new client segment (the Oil Industry).

• Introduced Altior Services to CTOs of the Top 10 companies in the Oil Industry
• Supervised pitches for SAP migration over 129 countries involving circa 350 consultants

In charge of a crisis management task force responsible for complex or troubled IT implementations.

• Deployed Thales East Rail (Hong-Kong subway) IT systems in 3 weeks vs. 6 months for West Rail
• Created the largest Internet Café in Europe (Access Academy, 450 computers)
• Responsible for the IT migration of NRJ's Group (first Radio Group in France)
• Headed the technical teams in charge of the renovation project of EDF's Réseau Transport Electrique

FR & New-York, USA

The Société de Conseil et de Management de Transition was an Engineering Services firm, offering shared IT resources and Web Development.
The Société de Conseil et de Management de Transition was a Media management software editor offering press agencies a fully integrated SaaS.

Founded an operated both companies

• Hired all employees, from Sales to Engineers (400 Resumes, 100 interviews and 15 hires)
• Raised USD 200K equity from first round investors for Société de Conseil et de Management de Transition creation
• Negotiated USD 2M partnerships with RSA, SUN Microsystems and Exodus
• Opened the online interactive 3D market, leader in France during 2 years

Hired as a Software Developer on IDRIS (FujiFilm) and promoted after 6 months to Project Manager for all the Digital Imagery Department.

• Developed a dedicated software version for the French Army
• Led the Department to be the 1st revenue generator in only 2 years (25% of total revenues)