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Rémi Directeur Marketing Stratégique & Business Development
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Rémi

Directeur Marketing Stratégique & Business Development

Biviers , Isère — 60ans
 

Note Globale    

Biologie Moléculaire


le 26/03/2021 par Léa Payen, PU-PH

M. Rabeuf a été un acteur majeur dans le développement et la mise en place de tests diagnostiques innovants en biologie moléculaire pour le diagnostic et le suivi thérapeutique des patients atteints de cancer. Le management de projet (au niveau international) est rapide, efficace et approprié. Ceci a permis un transfert technologique entre les équipes impliquées dans le développement et le monde hospitalier. Il est un atout majeur de part son expérience, ses qualités humaines et ses compétences

Rémi

60 ans

Biviers

Rémi
Directeur Marketing Stratégique & Business Development

Expériences professionnelles

 

SYSMEX
Biviers, France

Stategic Marketing & Market Access Manager

Sep 2014 - Fév 2020

  • Creation and implementation of the first integrated solution to improve cervical cancer screening based on artificial intelligence digital cytology, through combining assets of three French SMEs.
  • Project Manager for the renewal of the French national colorectal cancer screening tender (25 €M TO): complex project involving multiple stakeholders: French MOH, INCA, Top 5 Private Laboratories’ Lab chains, multiple diagnostic products and supply chain providers.
  • Involvement in new product introduction of several cancer genomics technologies: analysis of technologies and market landscape.
  • Market research and competitive environment analysis for SARS-CoV-2 NAAT and Respiratory Panel and other syndromic multiplex PCR panels.


Société de Conseil et de Management de Transition

Consultant

Avr 2012 - Juil 2014

Consultancy based-activity in projects related to healthcare and life sciences

  • Consultant in various Molecular Diagnostic initiatives and projects, with one project being focused on delivery of POC-NAAT platform and assays addressing TB in low-medium income countries (LMICs).

Société de Conseil et de Management de Transition
Paris, France

CEO and chairman - Managing Director

Sep 2010 - Mars 2012

R&D Pharma/Molecular Diagnostic Company with fee-for-service BU (CRO). Co-invention with APHP

  • Management of various strategic partnerships and distributorship agreements.
  • Asset portfolio management (M&A) including several patented MDx assays (e.g. circulating cell-free DNA), Fundraising. Out-licensing & B2B activities.

Société de Conseil et de Management de Transition
Paris, France

Senior Vice President Business Development & Strategy

Fév 2010 - Sep 2010

  • Head of Marketing & Sales: launch of two fee-for-service platforms (in silico, in vitro): for toxicity/efficacy assessment of drug candidates.
  • From Strategy definition through recruitment and development of Marketing & Commercial team, direct involvement in B2B: KAM and strategic partners.


Roche
(France & EMEA)

BUSINESS DEVELOPMENT

Jan 2005 - Fév 2010

20 years at the Diagnostics BA at various and self-reinforcing positions (linking R&D to Sales in France and Corporate International Marketing

  • Involvement in several MDx disruptive product launches (infectious diseases) through participation in international task forces: clinical marketing activities to validate technology and create demand.
  • Project Manager of Multicenter Randomized Clinical Trial (18 academic hospitals) related to SeptiFast (multiplex PCR sepsis pathogen panel).
  • Launch of cobas 4800, HPV (HPV16,18 and Linear Array genotyping)

Roche
Mannheim

International Marketing Manager

Jan 1998 - Jan 2005

(Expatriate Contract)

  • Product Portfolio Management: in- and out-licensing
    • A International Biomarkers launch: (SHBG – hsCRP - NT-proBNP - TnT).
  • Coordination of international integrated marketing in Central Lab and PoC : global product/local adaptation through tailored Communication/Training combining medical/scientific marketing & Strategic business planning.
  • Direct involvement in medical marketing activities on a worldwide basis entailing direct support of local countries ’operations (US, EMEA, APAC) with KOLs, Marketing & Sales workforce, Congresses attendance.

Roche
France

Product Manager in Automation & Instrumentation

Jan 1998 - Déc 2002

  • Marketing & tactical plans, with direct and proactive involvement in driving strategic business tenders: creative leadership by demonstration to sales force.
  • In charge of the launch of a new & highly innovative Clinical Chemistry instruments family: Cobas® INTEGRA.
  • Achieved N° 1 market position in France between 1999 and 2002.


Roche
France

Sales Manager

Jan 1995 - Jan 1998

  • Implementation of action plans and direct involvement in operational projects with marketing teams.


Roche
France

Key Account Manager

Jan 1989 - Déc 1994

  • Sales specialist in Clinical Chemistry, Immunodiagnostic and Molecular Diagnostics (CT/NG, TB, HIV/HCV/HBV: instruments and consumables.

Formation

 

2007     Open University Business School - London - MBA; Distinction ("Marketing in a Complex World" Course)

1987     Lyon - France- Biochemistry - Microbiology - MSc: Master in Genetic Engineering & Microbiology; * Immunology - Molecular Biology

Langues

 

Français : Bilingue ou langue maternelle

Anglais : Courant

Allemand : Moyen

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