Mobile en france
Cyril 56 ans Paris |
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DG / BU Head / MKG et Sales |
Expériences professionnelles |
MONIN
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Jan 2020 - Mars 2020 |
320mE operation. 650 p. #1 international player in Syrup market. B2B. Head of MT covering 60 countries. |
HEINEKEN N.V.
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Jan 2016 - Août 2019 |
€23bn Revenues, 80,000 p., 85 Operations, 200+ brands inc. over 15 global brands. Heineken Philippines : 120mE operation, 7 brands (Heineken, Tiger, Tanduay Ice, BNB...), 2 Breweries, all Distribution channels covered. 50/50 JV between Heineken and local partner. Reporting to Heineken Regional President. Penetrate a new market, establishing a strong challenger for long term growth in front of a monopolistic local player (San Miguel) with strong brands and tight distribution management.
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HEINEKEN N.V.
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Jan 2013 - Déc 2015 |
€2bn Rev and €600m EBIT. 20+ countries incl. China, India, Australia, Japan. Harnessing the potential of a business integration (APB), by crafting and implementing a commercial strategy to make APAC the overall Company growth engine.
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HEINEKEN N.V
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Jan 2009 - Déc 2012 |
€3bn revenues, number one International beer brand worldwide, 172 countries, Brand owner, managing 45p, reporting to CMO. €600m marketing budget (20% centrally managed). Making Heineken® a truly Global brand with an inspirational Positioning, a broader Geographic footprint (new developing markets) and global Governance.
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HEINEKEN N.V.
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Jan 2004 - Déc 2008 |
€1bn revenues, portfolio of 15 brands, team of 45p. Re-define Company Marketing strategy to outperform market revenue and volume long-term growth in a context of market volume decline and premiumization.
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PEPSICO
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Jan 2002 - Jan 2004 |
$66bn revenues and 270 000 p. €300m revenues Responsibility, portfolio of 5 brands, team of 15p.
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PEPSICO
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Jan 2001 - Jan 2002 |
€250m operation, team of 8.
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LEARNORAMA
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Jan 1999 - Jan 2001 |
Start-up created in 1999. €3m funds raised from one venture capital firm. Responsibilities of the role included content development and B2C strategy. Led fund raising from venture capital and company set-up to get business up and running in 6 months. Company still exits with six employees. |
LU
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Jan 1998 - Jan 1999 |
DANONE Group - €21bn revenues and 98,000p Leader of Biscuit / Snacks business in France. Market share of > 50% with a €1bn kids portfolio of 6 brands, team of 8.
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EVIAN-VOLVIC
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Jan 1995 - Jan 1998 |
DANONE Group - €21bn revenues and 98,000p Number one brand (Water + cosmetics) in France in revenue terms. Team of 3.
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KRONENBOURG
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Jan 1992 - Jan 1995 |
DANONE Group - €21bn revenues and 98,000p Multiple roles :
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AIP Ltd
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Jan 1991 - Jan 1992 |
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Formation |
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Langues |
english : Courant |
Chargement...