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Sylvain Directeur Commercial
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Disponible en part-time: Oui

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Note Globale    

Sylvain

53 ans

Paris

Sylvain
Directeur Commercial

Expériences professionnelles

 

BOW Group
Paris, France

Group Chief Sales Officer & Lexon-Design General Manager

Août 2015 - Août 2020

Start up to Scale up - created in 2013 - operating worldwide in smartwatches, IOT market (MyKronoz), consumer electronics and design objects (Lexon-Design) backed by two leading Private Equity Firms

M$40 revenue, 100 people and companies located in France, Switzerland, US and China.

As Group Chief Sales Officer

  • Definition and roll out of the commercial and distribution strategy for all brands of the group
  • Revenue: sales increase from $10 Mio to $40 Mio in EMEA, USA, APAC through distributors, direct sales or subsidiaries located in France, Switzerland, US and China
  • Responsibilities: Business structuring, sales growth, commercial P&L, reporting, key accounts management worldwide, go to market (launch strategy, pricing, trade marketing, promotion…)
  • Processes, KPI and commercial contracts implementation
  • Team of 20 people: Set-up of the international sales team to cope with rapid organic and external growth - from 4 people to 20 (area sales managers, KAM, agents, digital, trade marketing)
  • Channels: consumer electronics, mass-market, telco carriers, department stores, concept stores

As Lexon-Design General Manager (the brand was taken over by the group in October 2018)

  • Integration of the brand within the Group by overseeing daily business operation and developing and implementing growth strategies
  • Revenue: x2 in less than2 years
  • Responsibilities: P&L, marketing, HR and sales
  • Digital: Reshaping of the digital strategy and implementing coherent omni-channel strategy
  • Retail: Management of 6 corners in high-end department stores such as Galeries Lafayette and BHV in Paris

Le Chameau
Paris, France

Global Commercial Director and partner / International Commercial Director

Juin 2007 - Juil 2015

Premium outdoor and country footwear, accessories and clothing brand belonging to Lafuma Group then to a UK Venture Capital (from 2012)

Global Commercial Director and partner (4 years)

  • Definition and roll out of the commercial and distribution strategy worldwide
  • Responsibilities: sales €30 Mio, commercial P&L, trade marketing and reporting
  • Revamping of the French commercial policy
  • Team of 17 people: Area Managers, Country Managers, Digital Manager, trade marketing
  • Management of several distribution models: digital, direct to stores, subsidiaries, distributors, retail stores(3)

International Commercial Director (4 years)

  • Responsibilities: distribution strategy, sales (€ 15 Mio), export P&L and reporting
  • Commercial restructuring of Le Chameau in 5 European subsidiaries
  • Signature and roll out of strategic distribution partnerships in Scandinavia, USA……
  • Team of 6 people: 4 area Managers and 2 country Managers

Laboratoire Physcience
Paris, France

Eastern and Northern Europe Area Director

Sep 2004 - Juin 2007

French laboratory specialised in food supplements and cosmetics belonging to a UK Venture Capital

  • Sales increase from €0,5 Mio to €5 Mio in 3 years
  • Opening of 11 distribution partnerships (UK, Poland, Hungary, Slovenia, Croatia, Bulgaria, Russia, Estonia, Ukraine, Lithuania, and Latvia)
  • Management of the sales and marketing office in Belgium (5 people)

Durex/Scholl France
Paris, France

3 fonctions successives

Sep 1998 - Août 2004

French subsidiary for the brands Durex and Scholl belonging to SSL International group

Northwest of France pharmacy sales Director: brands Scholl and Durex (8 months)

  • Management of 5 sales reps with €5 Mio sales
  • Key accounts and wholesalers direct sales responsibility
  • Durex vending machines: overall company project coordinator

Durex France marketing Manager (4 years)

  • Strategic and operational management of Durex condoms, N°1 brand in France in pharmacy and mass market
  • Sales increase from €5 Mio to €12 Mio
  • Marketing budget management and monitoring: €2,5 Mio
  • Team of 3 people: 1 product Manager, 1 product Manager Assistant and 1 Assistant
  • Distribution lines responsibility: Butler gum, Paroex mouth wash….

Operational marketing Manager (1.5 year)

  • Pharmacy and mass market promotional activities and POS development
  • Reps sales folders and training tools creation and implementation
  • Improvement and monitoring of the sales KPI for the sales Director

Laboratoire Gani
Bordeaux, France

Pharmacy sales rep

Mars 1996 - Août 1998

French company specialised in distributing brands in pharmacies and para-pharmacies belonging to Bolton group

  • South-West of France, counties 24, 33, 40, 47, 64
  • Sales increase from €0,3 Mio to €0,6 Mio
  • Customers base from 200 to 400

Formation

 

1995     ESIC business school Bordeaux, France

1990     Bordeaux, France - Baccalaureate B (A level)

     Languages Fluent in English, French native speaker

Langues

 

anglais : Courant

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