Qui ose gagne !

Note Globale    

Vincent

49 ans

Suresnes

Vincent
Directeur Marketing & Digital et Commercial

Expériences professionnelles

 

LA PYTHIE
Manchester, UK

Senior advisor in Strategy and Marketing

Jan 2015 - Aujourd'hui

  • Facilitate and accompany business and organization transformation
  • Advisor for start-up, SME and large companies (strategy, fund-raising, e-business, product definition & delivery) in France and abroad (UK, China)
  • Alternative Capital Investment Fund Senior Advisor (Accurafy4 based in Luxemburg)
  • Chief Digital Officer for B2C and B2B companies (part time positions) aiming at defining strategy, increasing cross channel sales and accelerating digital transformation
  • Member of the National Cyber Strategy committee at Institut des Hautes Etudes de Défense Nationale (IHEDN)
  • Speakers Academy lecturer & Gerson Lehrman Group (GLG) Member


Squadeasy
Paris, France

Head of Marketing

Mai 2019 - Déc 2019

  • Define Strategy and lead implementation of marketing actions in a fast-growing environment
  • Use Growth hacking and smart use of marketing tools vs strategy
  • Coordinate actions with sales force to deliver a business oriented first marketing plan


Groupe Moniteur
Paris, France

Digital Business Unit Director

Juin 2010 - Juin 2014

  • Responsible for the P&L (€5M / +19% vs 2010) of the B2B & services leading press group for construction and local communities in France
  • Editor for leading construction sites www.lemoniteur.fr, (visits +55% / +155% viewed pages) www.batiproduits.com (+11%), fr.equipmentcenter.com (+34%)
  • Define the strategy and assure the delivery of measurable solutions
  • Lead Digital Transformation efficiently with a strong drive for results
  • Partner with other stake holders (Print/Services) to develop thought leadership for teams to deliver shifting business growth
  • Focus on Business Development and fertilization
  • Lead and coach functionnal and cross-functionnal teams (12 to 35). Attract, develop and retain talents
  • Manage Digital, Products and New Products Marketing and digital media


Digital Dealer
Paris, France

Partner and co-founder

Juin 2009 - Juin 2010

  • First web and consulting agency dedicated to digital strategy and smart tools for automotive dealership networks (€150K)
  • Strategy set up of the first digital agency for dealer networks
  • Digital marketing, communication and e-business recommendations for dealers
  • Project management and delivery
  • Business development


FullSIX
Levallois-Perret, France

Director and Member of the board

Juin 2008 - Juin 2009

  • Strategic Digital & Marketing Consulting
  • on & off line for accounts such as Dacia, BNP, Euromaster, E-places
  • Project management
  • Business development and fertilization for €1,4M annual budget


Ford Motor Company
Saint-Germain-en-Laye, France

Manager WEB/MEDIA/CRM and Sales Promotion

Jan 2007 - Juin 2008

  • Define Communication on & off, Media, CRM & Internet for FMC with a team of 3
  • Manage lead Agencies and a €2.6M annual budget
  • Manage Ford of France Digital and off line strategy (campains, dealer websites)
  • Manage CRM strategy (data management, lead generation, loyalty program, call centers)
  • Manage sales Promotion and a €5,5M budget with a team of 2 (PoS communication strategy, product launches, events such as Paris Mondial Motor Show and incentives)


Ford Motor Company
Saint-Germain-en-Laye, France

Zone Manager Car Sales

Jan 2003 - Jan 2007

Region Center : 16 sites - 50M€ and Paris region : 27 sites - 170M€

  • Coordinate supply and implementation of the Point of Sales stragegy by improving standards and organization to grow sales
  • Strengthen dealers market knowledge, performances and team dedication to the brand being an excellent communicator with a proven ability to train and engage
  • Special project : New S-Max launch plan and communication with a tier one team dedicated to a renewal of FMC design and launch process

Ford Motor Company
Saint-Germain-en-Laye, France

National & overseas Coordinator Marketing and Quality Ford Service

Jan 2002 - Jan 2003

  • Develop, reorganize and manage a team of 20 zone managers to upsale parts to dealerships
  • Define and Manage Quality and Process Improvement strategy
  • Develop the E-business, call centers, and overseas dealerships parts and service business


Ford Motor Company
Saint-Germain-en-Laye, France

Zone Manager Ford Service

Jan 1999 - Déc 2000

  • Coordinate supply and Process Improvement for aftersales department
  • Special Project : develop the First European Intra/internet of Ford Service on behalf of Ford of USA

Formation

 

1995     KEDGE : Bordeaux Management School; Bordeaux, 33 - major in Marketing

1993     Berthollet Annecy, 74 - Preparatory Class for Business Schools

Langues

 

anglais : Courant

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