L'ordre, et l'ordre seul fait la liberté. le désordre fait la servitude
Pierre : General Manager, CMO, Directeur Digital
1720 € HT par jour
Disponibilité : Dispo : Maintenant
Disponible en part-time: Oui

Profil mis à jour le : 01/06/2019
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1720 € HT/j
Disponibilité : Dispo : Maintenant
Mobile en france: Non

Note Globale    


41 ans


General Manager, CMO, Directeur Digital

Expériences professionnelles


Tulo France
Paris (75000)

General Manager

Sep 2017 - Mars 2019

Start-up , Conforama & Steinhoff Group

  • In charge of creating and launching tulo-matelas.fr in France as an intrapreneur (bed-in-a-box concept)
  • Recruitment of the team – Implementation of supply chain – Product definition Implementation of technical solutions – Implementation of the distribution strategy ( online store, marketplaces, retail) – Brand content & Digital Marketing strategy
  • Le Wagon Paris, 9-week intensive coding bootcamp (Batch #220)

Lapeyre Group
Paris (75000)

Digital Marketing and Clients Director

Mars 2016 - Sep 2017

Retail network
Saint Gobain Group (10.000 employees, turnover €500m)

  • In charge of eCommerce and omnichannel distribution strategy – web, mobile (+20% sales in 2016)
  • Created, recruited and managed different teams (~20 people)
  • In charge of digital marketing strategy (7 million € budget in SEA, SEO, Display, Direct Marketing, Analytics, Social Media, UX…)
  • In charge of direct marketing and CRM (migration to Salesforce)
  • In charge of implementation of a contact center
  • Participation to the ongoing rebranding of the company


Head of Ecommerce

Oct 2011 - Mars 2016

Luxembourg, Online Marketing and Direct Sales, Airline & Tour Operator (2.300 employees, turnover €400m) – Lufthansa Group

  • Created, recruited and managed the eCommerce and online marketing team
  • In charge of direct sales – web, mobile & contact centre- of the airline Luxair and the Tour Operator LuxairTours, turnover €50m
    o Defined the 3 year direct sales strategy
    o Led the implementation of the strategy: 3 year targets reached in 2 year
    o Defined and implemented the online marketing plan (SEO, SEM, SMM)
    o Defined and implemented new distribution channels
  • Managed eCommerce projects (SEO, SEA, mobile applications, CRM, social media management, implementation, new websites, new booking engines, Amadeus Altea implementation)
  • In charge of all ancillary revenues and eServices at company level (as from 2013) o Definition of ancillary and eServices strategies
  • Defined and managed the contact centre figures
  • Managed some acquisition projects at the company level (valuations, due diligence,…)

Paris (75000)

Distribution Project Manager

Août 2008 - Juil 2011

(omnichannel), Tour Operator and Retailer,1 400 employees, €1bn sales in France, 33 000 employees, €11bn worldwide

  • Defined the Thomas Cook multi-channel strategic distribution plan for 2009-2013 o Definition and follow-up of the targets per distribution channel
  • Worked on sales strategic e-commerce and retail projects
    o Launched a website dedicated to “Comités d’Entreprise”
    o Redesigned the customer sales process for the travel shops
  • Designed and implemented several cost saving initiatives
    o Optimized the working hours throughout the company: €1,6m savings
    o Streamlined and outsourced the B2C Contact Centre (€400K savings)
    o Managed cross-country B2B contact centre outsourcing process (€700K savings)
  • Led 10 acquisition initiatives, including the acquisition of a travel agency network: Wasteels (€55m revenues, 36 shops):
    o Pre-acquisition: in charge of scenario analysis, financial evaluation
    o Negotiation: bid and acquisition procedures (company under bankruptcy)
    o Post-acquisition: coordinated the integration (IT, sales, HR, juridical, finance)
    o Direct report to the CEO


Analyst Equity Capital Markets

Sep 2007 - Déc 2008


  • Participated in financial analysis on IPOs (incl. Foncière des Régions) and accelerated placement offer (EDF €3,7 bn)
  • Designed and implemented a monthly French ECM (Equity Capital Markets) reporting

Paris (75000)


Jan 2006 - Jan 2007

Energy consumer products (ECP)

  • Conducted Financial audit projects at various clients (incl. Total , Alize commodities, Johnson)
  • Participated to the implementation and the follow-up of SOX procedures for the Group Total


Officer of the deck on a patrol ship

Jan 2005 - Jan 2006

French Guiana

  • 4 months education at the French Navy School
  • Managed 30 people on a 60 meter ship with police missions in the fields of maritime drug police , Ariane space rocket and Fishing



2005     Dauphine - Magistère de Gestion



Francais : Langue maternelle

Anglais : Courant

Espagnol : Moyen

Allemand : Moyen