Directrice marketing internationale

Direct reports 6| Coordinating 35 markets | Raising Superprof to a love brand

• Pitched creative agency and built brand platform
• Fast - tracked performance marketing asset production with new in-house studio
• Developed content and influence marketing
• Transitioned PR from technical to mainstream press for a consumer - centric reach
• Fostered business through B2B partnerships (opportunity mapping/ pitch / deal closing)

Direct reports 3| Cross functional management 30 | All - year - long brand strategy

• Led brand transformation with new positioning , rolled out in annual campaigns and 360 integration across all online, offline & product touchpoints |12 markets | € 150M Portfolio +13 pts on intent to register
• Developed key brand partnership to uplift brand perception
• Optimised revenue growth: +15% growth on new subscribers with 30% less media spend
• Trained +200 individuals in 14 cross - functional teams on branding

Sydney

Direct reports 2 | Cross functional management 20

• Piloted brand strategy on a 3 brand portfolio $ 65M for aggressive growth
• Reset leading brand and turned around a 3 year decline: +320 Bps in value share in 4 months and +17.4% $ growth vs Last Quarter

Singapore

Cross functional management 15

• Led the media strategy for SEA on P&G and Coca Cola accounts >$M50 budget
• Exceeded FANTA launch KPIs
• Won 3 additional markets on COCA COLA account
• Implemented key brand partnerships with hair care brands (FCB / X Factor)

Singapore

Cross functional management 15

• Conducted successful strategic SUNSILK relaunch: +7.8% $ growth
• Launched new segment: 1.3% incremental value share

Cross functional management 15

• Traded up category with new segment launch (shine): +1,1% value share
• Re-launched existing volume variant: + 20% TO in #1 market, Russia