Directeur Commercial, Marketing &Digital

Developpement de la practice

(Interim management position)

Build the business development organization for a hybrid consulting firm (consulting + digital) to grow the company by more than 100% at short term. EGGERS Conseil provides strategic and operational advices to major players in the distribution, service and financial sectors and an innovative SaaS decision-making platform.

(1,000p., € 175M)

Designed & implemented a business development function and championed proactive sales

• +20% BVA Group turnover increase in 2018, +8% growth in 2017 (after 2 years of decline)
• Activated a network of 50 BVA business developers, supported by 6 experienced managers
• Business Development Head at group level to boost Sales efficiency

Creation of a consulting practice linked to market research projects (> € 3 M sales in 2018)

Focused on sales & marketing performance improvement. Developed turnover above € 1.5M, + 20%/year in average Concomitance was known for its capacity to turn clients' strategic stakes into efficient action plans, e.g.:

• Accor B2B sales (more than 700 p., € 2.5 B) : worldwide transformation to increase client & prospect coverage. Integration of acquired hotel chains & new businesses
• Digital transformation of a retail network in the home improvement industry including a B2B crowdfunding of 400k€ (CMEM, 1000+ independent merchants, turnover € 5 B)
• Global optimization of Renault Services Offering portfolio and engagement all regions & countries to increase profits from € 100 M to € 200 M

2001 & before

• Chief Digital Officer – Galeries Lafayette – € 50M turnover generation after year 1, creation of an internal start up to serve the store network.
• Director of Marketing – Western Europe IBM Global Services – Merger of 12 marketing teams in 6 months. Brand awareness creation thanks to € 20M advertising budget
• Director of Marketing and Direct Sales – Thomas Cook (formerly Havas Voyages) – € 12M additional sales with an e-commerce site and the launch of a national contact center (30 people), supporting the network of 500 stores
• Marketing Director and Export Sales Manager – Varta France
• Product manager – Procter & Gamble