« PEOPLE DON’T BUY GOODS AND SERVICES. THEY BUY RELATIONS, STORIES AND MAGIC » Seth Godin
Marie DIRECTRICE RETAIL / DIRECTRICE DE PROJET/EXPERT MARKETING/EXPERIENCE CLIENT
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Disponibilité : Dispo : Maintenant
Disponible en part-time: Oui

Profil mis à jour le : 11/12/2023

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Marie

49 ans

Suresnes

Marie
DIRECTRICE RETAIL / DIRECTRICE DE PROJET/EXPERT MARKETING/EXPERIENCE CLIENT

Expériences professionnelles

 

AGENCE MOVE
Paris, France

Founder & manager

Jan 2016 - Aujourd'hui

Consulting in Marketing, Branding, Design & Communication

Move is a very flexible support to accompany companies in creating brand experiences with marketing, communication and design expertises (from internal project management to global branding/ design services)

Fields : beauty, premium food, malls, industry, retail, FMCG brands

Projects

  • MARS GROUP - ROYAL CANIN (mission pour PUBLICIS) : Project Director for the creation of a retail flagship concept. Global coordination of 12 people of various Publicis agencies to create and implement the concept in Paris (stragegy, design, communication, customer journey/experience...)
  • ALTAREA - Project manager for various projects in marketing, branding and customer experience.
  • LENÔTRE : creation of new customer experience and Café format for China and Gulf countries, branding, guidelines
  • ECOLE LENOTRE : strategic marketing to develop the brand in franchise, branding, retail design, guidelines, pilote site.
  • ALTAREA : project management for various malls (Gramont, Issy Cœur de Ville, ...) and creation of new concept stores (customer experience, offer&services, journey, positioning of the brand,....)
  • PAYOT : Global brand experience design : brand platform, new retail concept, implementation
  • CEETRUS, KLEPIERRE, new pop-up store concept for malls
  • ACCENTURE : speaker in brand experience design
  • Freelance marketing strategy for agencies (Betclic, Lapeyre group, MNH group)

WPP group - CBA
Paris, France

Sales Manager Corporate and Retail Department

Jan 2008 - Jan 2016

Global management of the department

Consulting and new business. P&L management. Communication & PR

Projects

  • Develoment of a communication and PR campaign to develop CBA brand awareness.
  • Management of the sales team
  • Consulting in designing global brand experiences and new retail concepts for L'OCCITANE, DECLEOR, LE GRAND MUSÉE DU PARFUM, MAILLE, CARREFOUR, NESCAFÉ, MALONGO, REFLETS DE France, PARIS AIRPORTS
  • Consulting in designing airports and train stations global food areas for AREAS (Elior)
  • Consulting in designing malls global customer journeys for SÉGÉCÉ, CARMILA, MAB, UNIBAIL
  • Global brand management for L'OREAL, BOUYGUES TELECOM, NIMES METROPOLE, GROUPE CASINO, LUCIEN BARRIERE HOTELS, ZITOUNA BANK Tunisia, Dalloyau, ACCOR SERVICES, NESTLÉ, ...

Agence STORIES
Paris, France

Brand Manager

Jan 2007 - Jan 2008

New Business devlopment and project management in branding and marketing.

Projects

  • Consulting in developing new retail concepts for FRED jewerlly, ATHENA
  • Consulting and brand management for LE BRISTOL
  • Consulting in designing malls global customer journeys for UNIBAIL,...

HAVAS Group - EURO RSCG C&O and W&CIE

Marketing and brand Consultant

Jan 2001 - Jan 2007

Consulting and project management in marketing & branding for various companies.

Main projects

  • Global rebranding for PARIS AIRPORTS : brand strategy, visual identity signage, services areas, guidelines...
  • Global brand management for PEUGEOT worldwilde : collaborative process to board all teams, brand international audit, brand platform, new positioning and visual identity, internal communication, implementation in 120 countries...

Other Projects

  • LAGARDERE, ADP, VALEO, SOMFY, ACCOR, MLP, EURO SANTÉ BEAUTÉ, LA CROIX ROUGE, CAISSE DES DÉPÔTS, CITROEN, AREVA, BANQUE NEUFLIZE OBC, ECO-EMBALLAGES,..

WPP Group - CBA
Paris, France

Project manager

Jan 1997 - Jan 2001

  • Marketing and branding for various brands : SELF TRADE, NESTLÉ, PROMODES, CONTINENT, CDC IXIS, L’ORÉAL…
  • New retail concepts for LAPEYRE, TRUFFAUT, SONY, CORA….

Formation

 

     Master Institut Supérieur de Gestion Paris; (management & marketing)"

     B.T.S. Commerce International "

     French Baccalauréat série A1 (litterature & maths)

Langues

 

anglais : Courant

espagnol : Moyen

Chargement...