Direction Ventes Export - Direction Commerciale

Wines & Spirits Sales Representation Agency in the Irish market

Portfolio creation: 700 wines from 8 wine production countries

OFF-Trade & ON-Trade Both Networks Development

European Markets Business Development Outsourcing

International sales development strategy - Mix Marketing - Distribution Networks

New World and European Wines Sourcing -

Export consulting mission for a French Cognac and Brandy company -

Total turnover 2013/2014: 415.000 €

• 3 countries targets: mainland China/Hong Kong/Taiwan
• Creation of cognacs own brands and brandies distributors labels
• Drive the development of significant new business opportunities
• Wine export consulting; export director position; multicards representation & partnership agreements

Third largest wine group in France
Key Responsibilities:

• Definition and implementation of sales, marketing and export policy
• Drive the export sales development on 5 continents/40 countries
• Launch and commercial management of a wine brand "Brise de France"
• Plan development for branch office in China
• Definition, monitoring and control of budgets and profit margins
• Reorganization of the export department, recruitment and training the exports division team (7 to 20)
• Manage key account clients and markets in Russia, China, Japan, Taiwan, Hong Kong, Canada

Results and main achievements:

• Increase in export turnover 15 Million €, period 2005/2010 : +130% growth
• Fivefold sales increase in the Russian market: 3 million bottles; Asia : 2.2 million bottles
• Export to 10 international markets alcohol-free wine brand Bonne Nouvelle : 400.000 € turnover
• Doubling of the international distribution network
• Export department specialization back-office and sales managers

• Make the right wine style, design and packaging for strategic export markets: the UK, the USA, Canada, Germany
• Create new trademarks for the on-trade and off-trade markets, brand positioning, new product line development

Key Responsibilities:

• International client portfolio management and drive in the UK, Ireland, Asia, Australia
• Sales development of Chilean wine brands and premium wines, Kosher wines
• Monitoring and implementation of the sales, marketing and promotional budgets
• Appointment and management of the wines and spirits importers and distributors network
• Sales negotiations and strategic distributors agreements
• Sales follow-up management and staff training (2 assistants)
• Customers and markets visits, wine conferences, wine fair participation: Shanghai, LWTF, Vinexpo Japan...

UK / Ireland: product strategy development / product range introduction into the off-trade market
* Turnover developed in area: US$ 1.5 Million / 100% growth
Asia: sales development with exclusive partnerships and agreements in India and China
* Turnover developed in area: US$ 500,000 / 40% growth
Kosher wines: sales development in the USA, Canada, Israel, Australia
* Turnover developed in area: US$ 500,000 / 50% growth

Turnover: US$ 5 Millions

• Developed the business in Europe, Asia, North and South America
• On-trade distributors and importers

* Export turnover US$ 1 Million / 25% increase

Buyer based in France Oct.1994 - Dec. 1995

• Poultry meat and chicken eggs export sales development through importing distribution network in Hong Kong.

Export Sales Manager Jan 1996 - June 1997

Hong Kong export turnover from January 1996 to June 1997: 500.000 €