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Isabelle Chief Marketing, Digital and Commercial Director
2010 € HT par jour
Disponibilité : Dispo : Maintenant
Disponible en part-time: Oui

Profil mis à jour le : 13/09/2021
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2010 € HT/j
Disponibilité : Dispo : Maintenant
Mobile en france: Non
Isabelle

Chief Marketing, Digital and Commercial Director

Paris — 46ans
 

Note Globale    

Isabelle

46 ans

Paris

Isabelle
Chief Marketing, Digital and Commercial Director

Expériences professionnelles

 

Amazon France

Category director, Retail

Juil 2017 - Aujourd'hui

  • Member of the Consumable Executive Commitee, 1Bn€+ business

  • Responsible for Baby care, Pet care, Beer / Wine / Spirits P&L, turnover of 300M€+, 30-80% YoY growth

  • Focus on category development and acceleration of vendors' e-commerce businesses, at French and EU levels

  • Actively leading business model disruptions, product and range selection, vendor onboarding, online marketing, pricing, instock management, promotions

  • Managing multi-functional team of 25 (buyers, logistics, finance, project managers)

  • Leading Women@Amazon in France

  • Leading the Vendor Manager network in France


Clinique de l'Estree

Sale

Jan 2014 - Déc 2015

Sale of the family business (private hospital, 50M€ turnover) in collaboration with banks, lawyers, and clinic's executive committee


Procter & Gamble

Marketing & Comunication Director France

Jan 2012 - Jan 2014

  • Member of the French executive committee, 1.2Bn€ business
  • Developped the Brand Operations department, designing and executing communication and marketing plans for Top 20 brands in France, across touch points (media, digital, CRM, PR, instore)
  • Consistently focused on ROI and budget optimizations
  • Implemented multi-brand scale via in-house Direct To Consumer (DTC) programme, leveraging unique database capabilities
  • Stepchanged digital communication from 5% to 25% of media budget
  • Directed global learning programmes on social media, brand content and ecommerce strategies
  • Drove media innovation roadmaps, digital and mobile action plans
  • People management: led the Marketing fonction (team of 60+) incl. recruiting, staffing and capability building, with direct responsibility for team of 30
  • Implemented several organizational redesigns, driving regionalization of the business and localization of plan execution

P&G

Business Leader

Jan 2010 - Jan 2012

Fabric Care France

  • Led the Fabric Care portfolio of brands (Ariel, Dash, Gama, Bonus, Lenor), biggest P&G business in France, turnover ±300M€
  • Achieved 5pts of share growth thanks to in-depth data analysis, complex pricing plans, clear portfolio choices and reinvestment recommendations
  • Coordinated recruiting activities for the Marketing fonction (40 interns and 10 new hires / year), including all campus activities

P&G

Business Leader

Jan 2007 - Jan 2010

Prestige Fragrance France

  • Developped the portfolio of Prestige brands (Hugo Boss, Dolce&Gabbana, Gucci, Lacoste, Rochas, Escada) in France, most competitive fragrance market in the world, with turnover ±100M€
  • Integrated P&G and ex-Cosmopolitan Cosmetics teams and business following the acquisition by P&G. Created common tools & operations, building on the category experience of CosCos and integrating with P&G's business management processes

P&G

Brand Manager

Jan 2005 - Jan 2007

Fabric Care UK & Ireland (London)

  • Developped the brands Bold and Daz (£230M), bringing innovations to market and executing customer-centric plans

P&G
Genève

Assistant Brand Manager

Jan 2002 - Jan 2005

Mr. Propre WE

  • Designed and developped product innovation for the Western European market (150M€), in collaboration with R&D and local teams, incl. product / concept development, advertising, business and marketing plans

P&G
Bruxelles

Purchasing Manager

Jan 1999 - Jan 2002

  • Led strategic relationships and sourcing strategy with two key chemical supplies, BASF and Rhodia, to develop and source new exclusive polymers for Fabric & Home Care applications

Formation

 

2020     - Objectif Administratrice (EM Lyon)

2016     INSEAD - Global Executive MBA (INSEAD)

1997     University of Edinburgh - Master of Science in Business and Supply Chain

1995     ICN (Institut Commercial de Nancy) - Business and Management degree

Langues

 

Anglais : Bilingue ou langue maternelle

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