Seul on va plus vite, ensemble on va plus loin.

Note Globale    

Arnaud

52 ans

Bruxelles

Arnaud
Directeur Marketing Digital

Expériences professionnelles

 

mopets.com

Marketing Digital Advisor/Intrapreneur, CMO

Oct 2020 - Aujourd'hui

Chief Mobile Officer (CMO)


Rémy Cointreau
Genève

Central Western Europe Marketing Director

Oct 2019 - Sep 2020

  • Define the marketing strategy of Rémy Cointreau brands portfolio with the Global Brand teams and the third party distributors, and ensure its implementation across a cluster of 20 markets.
  • Coordinate the marketing teams and manage the brand ambassadors to guarantee consistency between markets and compliance with global guidelines.
  • Supervise 6 brand ambassadors & 1 marketing manager.

Rémy Cointreau
Bruxelles

Global Marketing Director - House of Metaxa

Oct 2013 - Sep 2019

  • Establish the global marketing strategy of upscaling of METAXA (900 Kcs /165 M€). Drive value and legitimacy in Remy Cointreau Portfolio as an exceptional brand.
  • Accelerate its growth through the renovation of the portfolio, the revamping of the House flagship Metaxa 12 Stars, the development and launch of Angels’ Treasure & AEN Cask N°2.
  • Develop and implement the first global brand campaign with the explorers: Mike Horn, Guillaume Néry, including the digital transformation in social media.
  • Drive the geographical expansion with the launch of Metaxa 12 Stars in China, USA, Australia, UK, UAE, Spain, France.
  • Ensure On-Trade development with a partnership with The Clumsies, 7th world best bar. Celebration of 130 years of the House.
  • Manage 3 managers (Digital, PR and Brand). Interact with Greek culture & heritage.
  • Total Brand Value: +10% / Metaxa 12 Stars: +40%

The Coca-Cola Company
Bruxelles

2 fonctions successives

Juin 2008 - Juil 2013

May 11-July 13, North West Europe & Nordics - Marketing Manager (Brussels)

  • Establish the Juices/Minute Maid strategy in North West Europe & Nordics with P&L management(120 MioL/ 64 M$ / DME: 9M$).
  • Develop and implement a new brand purpose and communication platform.
  • Relaunch of Minute Maid in Belgium with new recipe, pack design & communication.
  • Drive key innovation projects (Great Start! & Kids range) in Belgium.
  • Manage 1 brand manager in a multicultural business unit.
    • Stable Volume in a declining category. SOM: +1pt.

June 08-April 11, European Juices Marketing Manager

  • Define marketing strategy for Minute Maid/Cappy with European Business Units and Global Team: Brand Vision Architecture, brands’portfolio strategy
  • Lead Innovation Project Charters with cross-functional team: Cappy Ice Fruit, Whole Press, Limon&Nada, Wellness range.
  • Implement and adapt the new global design across Europe.
  • Responsible for Above-The-Line strategy with executions and development of a nutritional communication tool kit across Europe.

Jacobs Douwe Egberts (JDE)

International Marketing Manager Coffee Innovations

Mars 2005 - Avr 2008

(Utrecht, the Netherlands)

  • Responsible to initiate Ready-To-Drink Coffee strategy. Develop concepts, products, packs, design, communication.
  • Launch of two RTD ranges (Café Smooth & Café Fresco by Douwe Egberts / Maison du Café) in NL, BE & FR in June 06 (2007 Beverage Innovation Award of best new adult drink).
  • Manage 2 senior brand managers and a cross-functional team (R&D, K&I, commercial, supply chain, co-packers). Coordinate distribution partners in Horeca (Jet Import and France Boissons). Adapt to Dutch and American culture.
  • Turnover of 8 M€. Marketing budget: 0.8 M€.

Volume: 10 mios units in BE, NL & Fr in line with objectives.


Nestlé Waters
Paris

Senior European Marketing Manager NESTLE AQUAREL

Sep 2000 - Fév 2005

  • Define European positioning and strategy within Nestlé Waters brands portfolio and Nestlé.
  • Develop & coordinate the brand Pan-European marketing mix: identity, brand essence, ATL/BTL, packaging.
  • Roll-Out strategy in Denmark, Hungary, Poland and UK.
  • Develop and implement activation tools for Tour de France Sponsorship from 2001 to 2004: design, promotions, POS, eventrelated caravan for 1 million samples. (Nestlé Innovation Award, Best Caravan Award),
  • Negotiate and implement Disney & Warner Bros licensing. development of a flavoured water range for kids.
  • Manage 2 brand managers in a dedicated European business unit.
  • Total turnover of 77 M€. Marketing budget of 4,6 M€

Volume: from 0 to 400 mios units, + 50% per year. SOM: 1 to 7% according to mkt.


Nestlé Waters
France

Senior Product Manager PERRIER

Oct 1999 - Août 2000

  • Implement limited edition 2000 bottles and new flavoured range. Develop activation plan for Roland Garros & Francofolies sponsorships, experiential sampling at music festivals and feria. Prepare launch of PET bottle with business plan.
  • Manage 3 brand managers

Stable Volume & SOM. Marketing Budget : 15 M€.


Nestlé Waters
France

Product Manager QUEZAC-SAN PELLEGRINO

Mai 1998 - Sep 1999

  • Launch San Pellegrino 1L PET in retail & develop sales tool kit (POS, sampling). Develop & Launch Quézac 33 cl.
  • Develop San Pellegrino TV campaign, Loyalty & direct marketing operations, Press Releases.
  • Manage 1 brand manager.

Quézac Volume : +20%. SOM: +1pt. San Pellegrino Vol: 30%. SOM: 1pt. Marketing Budget 9 M€.


Nestlé Waters
France

Product Manager FU by PERRIER (soft drink)

Avr 1997 - Avr 1998

  • Develop & implement promotional, sampling and event-related operations in Horeca and on the beachs, poster campaign. Product development. Marketing Budget 4,6 M€.

Nestlé Waters

Product Manager FU de PERRIER (France)

Avr 1997 - Avr 1998

* Develop & implement promotional, sampling and event-related operations in Horeca and on the beachs, poster campaign.
Product development. Marketing Budget 4,6 M€.


BETC
Paris

Account Executive

Juin 1993 - Juin 1996

(Advertising Agency)

  • LU (Hello!, Petit Ecolier, Dinosaurus),
  • KRONENBOURG Breweries (Kanterbräu, Gold, Product development), Rhône Poulenc Privatization campaign (Effie Award).

Certification

 

2021 : WSET 1 & 2

2020 : Sotheby's Institute of Art

2020 : MOOC Champagne

2020 : Google Digital Marketing Fundamentals

Formation

 

1993     I.A.E. Aix-en-Provence, France - Post-Graduate degree in Marketing (DESS)

1993     I.A.E. AIX, France - Post-Graduate degree in Marketing (DESS)

Langues

 

Francais : Langue maternelle

Anglais : Niveau avancé

Allemand : Connaissances de base

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