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Pierre : Directeur Digital / Marketing / E-Commerce
1290 € HT par jour
Disponibilité : Dispo : Maintenant
Disponible en part-time: Oui

Profil mis à jour le : 01/02/2021

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1290 € HT/j
Disponibilité : Dispo : Maintenant
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Pierre

Directeur Digital / Marketing / E-Commerce

Garches , Hauts-de-Seine — 41ans
 

Note Globale    

Pierre

41 ans

Garches

Pierre
Directeur Digital / Marketing / E-Commerce

Expériences professionnelles

 

Samsung France

E-Commerce & Digital Marketing Director

Déc 2018 - Août 2020

  • Revenue in 2019: 50M€, +50% YoY,
  • Executive Committee's Member (10 people),
  • Moved company vision from retail to digital excellence,
  • Dened annual strategy: Business Plan, P&L, budget and ressources,
  • Established new organization and new processes to ensure synergies between core businesses,
  • Managed the E-Commerce team (20 people),
  • Handled brand’s websites (BtoC & BtoB) with 3 main priorities: branding, consumer journey and engagement/conversion,
  • Improved Online Customer Experience with A/B tests, personalization, new services (chat, reviews, leasing, trade-in and loyalty programs...)
  • Defined and deployed content & commercial animation plan in coherence with the others marketing channels,
  • Managed digital marketing performance campaigns: SEA, SEO, Aliates, Display (Programmatic, Native, Social, Retargeting).


Accor

VP Digital Transformation

Sep 2017 - Nov 2018

  • Revenue in 2018: 1500M€, +5% vs YoY,
  • Digital Committee's Member (8 people),
  • Transformed HQ Digital organization and mindset to adapt our platforms and our business to customers needs,
  • Defined the annual strategy: Business Plan, budget and ressources across multiple mobility services managing brand alignment, content and ensuring synergies between core businesses,
  • Established, with Consulting Firms, new organization and new processes,
  • Drove Digital Department cultural transformation to new working methods (cross-functional management of 200 people),
  • Facilitated synergies between whole departments: Business Units (brands), Digital, IT, HR, Legal, Finance,
  • Set up and managed new digital marketing (media & content) strategy through the DMP.


Accor

VP Digital Innovation

Avr 2016 - Août 2017

  • Revenue in 2017: 1430M€, +10% vs YoY,
  • Implemented a Growth Hacking vision to generate new sources of revenue
  • Defined innovation roadmap for E-Commerce department and managed the launch & tracking of transversal innovations,
  • Identified and assessed opportunities of tools, solutions and innovations for business development (User Experience, Product Design, Digital Media),
  • Launched new digital products: Marketplace, ights + hotels, all inclusive & tailor-made trips,
  • Handled relation with strategic partners (Google, Facebook, Criteo, Microsoft) to improve our partnerships and to identify new business,
  • Identified a new attribution & contribution model,
  • Created the Cultural Transformation for employees & hotels in creating internal and external events such as Viva Technology.


Accor France

E-Commerce & CRM Director

Fév 2011 - Mars 2016

  • Revenue in 2015: 580M€, +15% vs YoY,
  • Moved from OTA's predilection to Web Direct preference,
  • Managed the French E-Commerce team (10 people),
  • Handled the P&L and monitored KPIs,
  • Defined multi-devices brands content & promotions campaigns,
  • Monitored of all trac acquisition channels on ROI-based: SEO, SEA, Metasearch, Aliates, Collect & analyze data to segment customers and to increase customer engagement and revenue,
  • Determined Branding campaigns for AccorHotels.com : oine (TV campaigns) & online (display, Social Media)
  • Evangelized of the Group's digital strategy nearby hotels (incl. franchise).


Smartbox

Head of E-Commerce Europe

Mai 2008 - Jan 2011

  • Revenue in 2008: 50M€, +80% in 3 years,
  • Managed the Business Plans, P&L and monitored KPIs,
  • Defined content and all promotions campaigns,
  • Focused on booking funnel and conversion rate,
  • Calculated budget & monitored all trac acquisition channels on ROI-based: SEO, SEA, Display, Metasearch, Aliates and CRM.


Center Parcs France

E-Commerce Manager

Sep 2004 - Avr 2008

  • Revenue in 2008: 60M€, +230% in 4 years,
  • Defined all promotions and "special deals" campaigns,
  • Managed all the content: videos, virtual tours, digital brochure,
  • Monitored all trac acquisition channels on ROI-based: SEO, SEA, Display, Metasearch, Aliates and CRM.


Allianz

E-Marketing Project Manager

Juin 2002 - Juin 2004

  • Provided digital tools (websites, emailings) and services (SEO) to insurance agents to develop their online business (leads),
  • Managed brand content & promotions campaigns.

Formation

 

2001     ESCEM Business School - Master in Marketing

2001     Higher National Diploma International Trade

     High School Diploma - Economics Science

Langues

 

Français : Bilingue ou langue maternelle

Anglais : Courant

Espagnol : Notions

Chargement...