Great Ideas Are Worthless Without Strong Execution

Note Globale    

Laetitia

44 ans

Paris

Laetitia
Directeur Marketing, Digital & Communication

Expériences professionnelles

 

50intech, munki, startup for kids, flexikeg...

CMO Part time & startup Advisor

Jan 2018 - Déc 2020

at 50intech.com (european network to connect with womenintech)

  • Designing the brand platform & brand identity
  • Building an engaged community from day 1
  • Optimizing the product and the user experience with the CPO & CTO
  • Defining narrative, tools, and strategies to drive growth & engagement
  • Creating contents & storytelling for digital assets, social media, PR, events
  • Identifying partnerships opportunities

at munki (first sustainable audio streaming service for kids)

  • Brand platform, go-to-market strategy, innovation strategy

at Startup For Kids (edtech events for kids promoting D&I)

  • Content & social media strategy, optimizing the CRM and the website
  • Screening of growth opportunities

For luxury & fashion brands : Korloff, Martell, Village Paris, Maison Finou

  • Brand strategy, storytelling, digital & Content strategy

LAGARDÈRE ACTIVE / lesinfiltrés

Deputy General Director in charge of Strategies & Development

Déc 2016 - Déc 2020

  • Digital transformation
  • Designing & leading the Brand Content department
  • Putting in place skill synergies within the group, key talent recruitment
  • Spotting targets need & strong insights based on social & data analysis & social listening to create new offers for the beauty & health sector
  • P&L management
  • Member of the agency board.


BABEL - Advertising Agency

Senior Brand Director for Cogedim

Jan 2016 - Déc 2016

  • Setting up the new brand platform “Vous verrez la difference”
  • Full 360° communication, internal & external publics, B2B & B2C
  • Managing the marketing lead funnel : both brand & acquisition issues
  • Providing coordination of cross-functional teams : advertising, digital, publishing, event, PR, CRM, media, content. 10 people
  • P&L management.


Born To Run Agency

Senior Account Director & Business Developer for Haribo, 3 Suisses, Domus, Foire de Paris

Jan 2013 - Jan 2016

  • Integrated brand marketing campaigns and cross-channel initiatives (advertising, digital, event, PR, eRP)
  • Product & Service launch :Haribo x Oasis, “La Conciergerie” Domus
  • Budget optimization & KPIs monitoring
  • Implementing annual commercia & marketing action plans
  • Management of 15 people.


Australie – Advertising Agency

Senior Account Director for CIC, HotelF1, CNAV, Provalys

Jan 2007 - Jan 2013

  • Leading the Communication strategy -15 multi-channel campaigns /years
  • Innovation leadership & Marketing Intelligence
  • Influence & content strategy. Won 1st Prize Ipsos Digital-Brand Utility
  • KPI’s Management
  • Coordination of cross-functional teams : advertising, digital, publishing, social, PR, production, media). 10 people


PUBLICIS CONSEIL

Senior Account Manager for SFR, Playtex, Wonderbra, La Tribune

Jan 2004 - Jan 2007

  • Launching & implementation of new brand territories
  • Brand, positioning, pricing and acquisition issues
  • Global campaigns : TV, print, radio, shops, digital Won Stratégies Prize
  • Competitive intelligence and market reviews.


TBWA
Paris, France

Account manager for Mc Donald's - Corporate-Europe

Jan 2000 - Jan 2004

  • Implementing the crisis communication system (ESB) Won Effie Prize
  • European development / TV & print campaigns / PR & lobbying / event
  • Launching corporate initiatives: quality, nutrition, employer brand.


Formation

 

2000     CELSA - DESS Marketing et Stratégies de Marque

1999     Paris IX Dauphine - Maîtrise des Sciences de Gestion

1997     Paris IX, Dauphine - DEUG de Gestion & Economies Appliquées

Langues

 

Français : Bilingue ou langue maternelle

Anglais : Courant

Italien : Moyen

Chargement...