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Marie-Laure Communication internationale BtB - Industrie - Haute technologie
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Marie-Laure

58 ans

Bois-Colombes

Marie-Laure
Communication internationale BtB - Industrie - Haute technologie

Expériences professionnelles

 

GROUPE EXEL, SAMES

Manager de transition - Head of Communications

Jan 2023 - Août 2023

Trois objectifs de communication:
- Renforcer la notoriété de la nouvelle marque pour accroître sa visibilité et crédibilité à l'international
- Augmenter la valeur ajoutée de Sames auprès des clients : du produits à l'application
- Soutenir le développement commercial : conquérir, reconquérir, défendre

Portés par quatre piliers :
- Nouvelle identité : Développer la stratégie digitale et le brand content - Harmoniser les messages
- Efficacité du lancement des produits : Développer l'inbound marketing pour générer des leads
- Human Touch : Promouvoir les valeurs et l'expertise
- RSE - Innovation : Valoriser les innovations avec un impact sur la RSE et la productivité des clients.


INFLUSENS, CDME, IMdR, MAKESENSE

ADVISOR, MENTOR

Jan 2021 - Aujourd'hui

INFLUSENS: Conducting a crisis simulation drill on a cyberattack in an industrial environment.

MAKESESNSE: Supporting and challenging the entrepreneurs in the diagnosis of their impact project, the validation of the value proposition, the process of targeted user testing.

IMdR: Co-chairing the communications working group. Communication and digital marketing strategy.
Acquisition of prospects. Improvement of the customer journey to support traction.


MINING BU, ORANO

COMMUNICATIONS DIRECTOR

Jan 2016 - Déc 2020

MINING BU, ORANO CA 2019: 1,2 Mds€ (35% d'Orano) Effectif: 3 250 - Management
Strategy: Define the communications and digital strategies with global implementations.
Communications in restructuring, brand change, digital transformation, external growth.
* M&A: Increased Uzbek partners' trust. Naming, branding of the JV Nurlikum Mining

Leadership: Activate new levers via empowerment, thought leadership. Improve corporate and employee advocacy. Deploy brand content strategy

Digital transformation: Align with the Group Communications and Innovation functions. Support digital transformation based on 4 axes:
* 1)Mining industry 4.0: predict equipment maintenance 2) Mobile and connected employee: RH digital process via OPUS 3) Digital relation with clients and partners 4) Digitalization of internal and external information via social networks

Project management: Development of new digital communication and social media channels (Facebook, Youtube, Instagram; Twitter, LinkedIn).
* B2B2C campaign allowing better understanding of commitments: plateform CartOmines
* New position of a new innovation centre CIME in France, inaugurated by J. Castex, PM


MINING - FRONT END BG, AREVA

MARKETING COMMUNICATION DIRECTOR

Jan 2015 - Déc 2015

2015 revenue: €3,8 Bn (46% of AREVA Rev) - 13 000 employees – Management

Strategy: Build the Com Marketing function. Partner with business, marketing and strategy reps to ensure consistent messaging and positioning.

  • Set benchmark from public information to leverage strengths
  • Led a pilot committee with a multidisciplinary team to break silos and align messaging

AREVA

DEPUTY DIRECTOR, OPERATIONAL & CRISIS COMMUNICATION

Jan 2011 - Déc 2014

MINING BU, AREVA 2019 revenue: €1,2 Bn (35% of Orano) - 5 200 employees - Management
Strategy: Guide countries and site leaders in their communications strategy. Structuring corporate and local communication actions.
Internal campaign driving ownership for the subsidiarization of the mining activities in Mongolia conducted by the JV Badrakh Energy. Digital campaigns.
* Operational communications: Set up a prevention and preparedness organization for crisis management.
* Trust gained from French media during a trip in Kazakhstan «The Uranium Road» Content: Ensure the consistency of the brand image internationally.
* Development of a content platform. Coordination of the editorial network => 1 to 2 news shared each weak


RENEWABLES BU, AREVA

COMMUNICATIONS DIRECTOR

Jan 2007 - Jan 2011

RENEWABLES BU, AREVA 2011 revenue: €150 M - Employee's growth: 60 to 1 200 - Management
Leadership: Build the communications department. Create a unified vision of team collaboration.
* Campaign launched 'Speak in one voice, share the same vision' to federate all teams
Management: Dynamic of synergy managed to federate the new comers of the Communication function.
External Communication: Edit online and offline tools for clients to improve the capacity of key opinion formers and decision-makers.
* The 'Field report' customer-centric campaign increased the awareness of decision-makers
Marketing Communications: Support business and marketing operations. Promote the portfolio (offshore wind, bioenergy, solar, hydrogen). Edit online and offline tools.
* Partnering with Bloomberg New Energy Forum to market the offering (UK, India, US)
* Led 50 customer events/year enhancing the visibility of the B2B brand


Certification

 

2022 : VISISPLUS - Brand content & Social Media Management

2021 : OXFORD UNIVERSITY - Artificial Intelligence Challenges

2020 : OXFORD UNIVERSITY - Artificial Intelligence Challenges

Formation

 

2022     - Perfectionnement Brand content E-réputation - Marketing digital

2020     OXFORD UNIVERSITY - Programme certifiant, Intelligence Artificielle

2018     MANAGEMENT SCHOOL ORANO - Leadership, conduite du changement

2016     ESSEC - Programme certifiant, Change Maker

1995     LONDON SCHOOL OF ECONOMICS - Master of Science, Média et Communication

1989     SORBONNE - DEA (Bac + 5) Sciences du Langage et Communication

1985     LYCEE LAMARTINE, Paris 9 e - Elève en hypokhâgne

1984     - BAC; Sciences Economiques & Sociales

     CABINET ARJUNA - Communication de crise

Langues

 

Francais : Langue maternelle

Anglais : Près de La langue maternelle

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