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Laurence Directeur Marketing, Partenariats, Account Development
1290 € HT par jour
Disponibilité : Dispo : Maintenant
Disponible en part-time: Oui

Profil mis à jour le : 13/12/2019

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1290 € HT/j
Disponibilité : Dispo : Maintenant
Mobile en france

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Laurence

46 ans

Paris

Laurence
Directeur Marketing, Partenariats, Account Development

Expériences professionnelles

 

Société de Conseil et de Management de Transition
Paris (France) & Lisbon (Portugal)

MANAGING DIRECTOR

Jan 2018 - Aujourd'hui

Marketing Management Services

Independent and coming from the field, Corcom is a consulting company helping clients with needs in B2C/B2B Marketing, Project management, Partnerships management and Interim Team management.

  • Product Development and Management
  • Customer Segmentation, Experience and Loyalty
  • Account Development
  • Partnerships Management
  • Change / Transition Management.

American Express Carte
Paris, France

SME ACCOUNT DEVELOPMENT DIRECTOR

Jan 2016 - Sep 2017

In charge of the France SME business development, I was reporting to the VP Head of the SME Business Unit, and was managing 26 Sales people (including 3 team leaders) located in France and in the UK.

  • Defined Account Development strategy on SME portfolio in a restructuring context.
  • Identified client expectations in term of new solutions to enhance existing products.
  • Grew portfolio spend by 6% and card fees by 4% while controlling portfolio risk, reduced attrition by 3% and enhanced sales productivity by 20% while maintaining client satisfaction.

American Express Carte
Paris, France

B2B MARKETING & ACCOUNT DEVELOPMENT DIRECTOR

Sep 2012 - Déc 2015

With a double role as Head of Marketing and Head of Account Development for Small Businesses, this role was a job creation. I was reporting to the VP Head of the Small Business Unit and was managing 13 Sales & Marketing people.

  • Created a sales remote team in charge of developing Client portfolio and made it grow to 9 HeadCounts after 3 years, developed all the management tools (scorecard, incentive model) to drive the team.
  • Accelerated organic growth by 50% in 3 years time by focusing on top opportunities (protect high-spenders and develop high potentials).
  • Launched a range of cobranded business cards with AIR FRANCE-KLM to enrich global value proposition.
  • Increased awareness & share of voice across the different business models through on- & off-line media plan, sponsorships, trade-shows and PR activities.
  • Enhanced card member satisfaction and engagement through on boarding and loyalty programs, portfolio communications and spend stimulation.
  • Overall client spend multiplied by 2 in 3 years time.

American Express Cards
Paris, Amsterdam & Madrid

STRATEGY BUSINESS MANAGER

Mai 2008 - Août 2012

My role was to support the Senior VP in charge of the France, Netherlands & Spain Cluster in business planning, business management and strategy development.

  • Defined the annual business plans based on industry developments, customer need, competitors’ value proposition and marketing mix strategy.
  • Led business transformation programs (re-pricing, product changes, offers audit...) to increase revenue and reduce costs in the 3 markets.
  • Acted in parallel as Head of Lending Products for France market from 2010 to 2012. I transposed the new Consumer Credit Directive, and launched the new Lending on Charge functionality on AIR FRANCE-KLM cobranded cards.

American Express Consumer Cards
London, UK

SENIOR PARTNERSHIPS MANAGER

Sep 2007 - Avr 2008

Working as part of the Regional Team and reporting to the International Partnerships VP, my role was to support the International markets to manage existing partnerships (Banks, Airlines, Retail, Telecom...) to deliver incremental profitability.

  • Run portfolio analysis, best practices sessions; rolled-out proven or test & learn acquisition and engagement campaigns.

American Express Cards
Sidney, Australia

SENIOR PROJECT MANAGER

Mars 2007 - Août 2007

Detached to the Australian market, I worked, as part of the Consumer Engagement & Loyalty team, on the implementation of a strategic marketing program to drive brand awareness, merchant satisfaction and card member spend stimulation.

  • Implemented the 'Winning Cities' program within David Jones department store.
  • Delivered a recommendation on how to fight against differential surcharge.

American Express Carte
Paris, France

HEAD OF RETAIL BANK PARTNERSHIPS

Avr 2002 - Fév 2007

Reporting to the VP Head of Products & Partnerships, my role was a job creation. I implemented and developed the first Retail Bank partnership (Société Générale). Then I managed the Retail Bank channel with a team of 3 Marketing people.

  • New Business Development & Product development: developed Partnerships strategies with large & medium banks, and implemented new products for top affluent consumer and professional segments.
  • Relationship & Deal management: negotiated and drove annual Marketing plans, implemented multi-channel acquisition strategy. Led activation, engagement and anti-attrition activities for Bank portfolio.

American Express Carte
Paris, France

PARTNERSHIPS & PRODUCTS MARKETING EXECUTIVE

Jan 2001 - Mars 2002

Hired to handle a new channel, the Affinity partnerships, I launched 4 card deals in one-year time: Soccer (Olympique Lyonnais), Association (Automobile Club), Caritative (WWF), Bank (e-Rothschild), then managed the relationships, and led acquisition campaigns through partner channels.


SFR / Neuf Cegetel
Paris, France

PRODUCT SPECIALIST

Jan 1999 - Déc 2000

(Vivendi Group)

Reporting to the Product Director, I was in charge of launching and managing the first pre-paid Cegetel telecom card (RFP management, competition benchmarking, product design, project management, and acquisition campaigns management).


Gemplus
Gémenos, France

MARKETING & COMMUNICATIONS EXECUTIVE

Jan 1997 - Déc 1998

Reporting to the Indirect Sales Manager, I was in charge of qualifying packaged applications through the Resellers network, and then designed the brochures to promote the smart-card based solutions.


Formation

 

2019     Católica-Lisbon Business School - Programa Avançado de Gestão para Executivos (PAGE) - General Management

2013     HEC Business School - HEC EXECUTIVE PROGRAM - Marketing, Innovation & Finance

1997     IUP - MASTER DEGREE IN MANAGEMENT; Double Major in Finance & Marketing

Langues

 

French : Bilingue ou langue maternelle

English : Courant

Portuguese : Moyen

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