Where listening to clients needs come first...

Note Globale    

Beatriz

Paris

Beatriz
Senior Communications Marketing Advisor

Expériences professionnelles

 

ENGIE
Paris, France

Senior Communications Advisor

Déc 2018 - Avr 2020

Projets clés dans un environnement "start-up" :

Réalisations : Développement stratégie de communications, plan d'action interne, externe. Création de messages clés pour BU Hydrogène. Refonte de la présentation de l'entreprise, et l’extranet. Création de 10 vidéos pédagogiques incluant la vidéo des principales réalisations 2019. Organisation du plan d’action de conférences et d'événements clés mondiaux. Gestion, développement de reportages internes. Création d'un plan de communication pour l'HSE (Health & Safety).

Travail avec les RH, Excom, pour définir de nouvelles initiatives "People, Passion, Purpose’ qui a donné vie aux commerciaux dans le cadre du programme de reconnaissance et de récompense. Développement et définition du programme "Extra Mile" et ‘Walk the Talk’ initiative.


NOVARES GROUP
Paris (75000)

SENIOR MEDIA COMMUNICATIONS MANAGER

Avr 2017 - Avr 2018

(formerly MECAPLAST- KEY PLASTICS)

Global automotive supplier (B2B)

Key projects in a start-up environment :

  • Managed company-rebranding exercise including strategy development, new messaging, value proposition, new images, and implementation in 21 countries.
  • Creation of all new communication tools: company web site, new Intranet, new press kit, media briefing, company presentation, CEO presentations, 3 new corporate premium videos. Created & implemented international Brand Training program in 21 countries.
  • PR & media management: Managed internal communications relay network of 45 people. New content generation: intellectual content for news stories, press releases, case studies, for both internal & external audiences.
  • Definition, implementation of advertising and social media strategy.

Results : Successful completion of rebranding exercise resulted in harmonizing spirits of 10,000 employees in multiple cultures and increased brand visibility worldwide.


MARLINK
Paris (75000)

SENIOR MARKETING COMMUNICATIONS MANAGER

Jan 2015 - Déc 2016

(formerly AIRBUS)

Satellite telecommunications services (B2B)

Mission :

  • Responsible for the company's rebranding project.
  • Definition, implementation of new company brand strategy, identity, image, positioning, global value proposition, new key messages; implementation in 22 countries.
  • Revamp of all communication tools and a new global web site, integration with product marketing.

Results : New company identity, new market positioning, global value proposition, company messages were created. New communication tools: global web site, corporate video, brochure plus 8 segmented market videos.


BIBBY FINANCIAL SERVICES (BFS)
Paris (75000)

EUROPEAN MARKETING MANAGER

Jan 2012 - Déc 2014

Global funding and factoring (B2B)

Responsibilities :

  • Partnered with European sales teams to drive business opportunities and profitability in 7 countries.
  • Worked with EU cross-functional teams, ensured consistent product launches in each country.
  • Main focus: online acquisition strategies (SEO, SEM) and brand awareness initiatives : PR, Press, Advertising efforts. Budget: 1M Pounds, 1 direct report

Results : After 1 year, we increased new clients by 25%, prospects by 15%, brand awareness by 30%


INVESCO ASSET MANAGEMENT
Paris (75000)

SENIOR CAMPAIGNS MARKETING MANAGER, CONTINENTAL EUROPE

Jan 2008 - Déc 2011

Global asset manager (B2B)

Responsibilities :

  • Definition of the marketing strategy aligned with EU sales strategies included lead generation, fund raising, and asset-gathering goals.
  • Fund product promotions through multi channels. Creation of key themes and messaging. Management of client facing events, industry expos.
  • Development of multilingual, digital communication tools: web site, videos, webcasts, voice drops, podcasts, white papers, postcard & e-mailings, e-brochures etc..
  • Budget: 500K euros, 1 direct report

Results : In 2 years, I managed 4 different asset class product campaigns that generated a total of 2,5B euros of new (AUM) assets under management invested into the funds.


AREVA T&D
Paris (75000)

BRAND COMMUNICATIONS DIRECTOR

Jan 2006 - Jan 2008

Globalenergy transmission, distribution (B2B)

Responsibilities :

  • Development of external communications plan to increase brand awareness, recognition in key markets.
  • Production of various multi-media tools for sales team in Europe, India, China, & Middle East.
  • Management of industry trade shows and client events & crisis communications.
  • Revamp of global web site, advertising in key journals, press & media campaigns.
  • Managed a team of 6: PR & press, image gallery, advertising, global web site teams.
  • Budget : 1M euros, 6 direct reports

Results : Completed global web site revamp to be more 'client focused', overall marcom activities (Advertising, PR, Event, Web Site) contributed to company results : 4M euros sales turnover for 2007.


CARLSON WAGONLIT TRAVEL (CWT)

EMEA BRAND DIRECTOR

Jan 2003 - Déc 2005

Global business travel manager (B2B)

Responsibilities :

  • By working with cross-functional teams & agencies, I defined CWT's brand strategy, created new global brand standards, new company communications for 10 European countries.
  • Integrated the new brand positioning into the sales process through EU employee training sessions.

Results : After 1 year, a more positive brand image was noted from prospective customers and an increase of brand recognition by 10% compared to 3 years prior*. (*TNS Sofres survey)


CHARLES SCHWAB BROKERAGE

Various Roles

Jan 1991 - Déc 2002

USA brokerage firm, (Retail, HNW clients) San Francisco, California

Various Roles :

  • REGIONAL MARKETING MANAGER (B2C)
    • Working with local sales, defined local product offers, promotions,educational seminars.
  • INVESTMENT SPECIALIST (B2C)
    • Stock, Bonds, Fixed Incometrading, financial advisor servicing national individual investors

Langues

 

anglais : Bilingue ou langue maternelle

francais : Courant

Chargement...