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William : Directeur Marketing
1290 € HT par jour
Disponibilité : Dispo : Maintenant
Disponible en part-time: Oui

Profil mis à jour le : 18/09/2020
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1290 € HT/j
Disponibilité : Dispo : Maintenant
Mobile en france: Non

Note Globale    

William

38 ans

CHICAGO

William
Directeur Marketing

Expériences professionnelles

 

innocent drinks-The Coca Cola Company
Paris, France

Head of Marketing France

Août 2017 - Juil 2019

  • Directed 3-year strategic plan (ambition & strategy for 2018-2020) for French market, drove a sustainable growth of +10% per year
  • Built marketing plans for the brand and its six ranges (core and functional juices, original smoothies and functional smoothies, cold soup, and coconut water)
    • Designed national communication campaigns for product launches, for brand love campaigns, and for nonprofit organization & strongly contributed to new European communication (“on the bright side”)
    • Changed media coverage from local to national, created a dedicated media strategy to provide strong brand support in specific peak times (from TV to instore)
    • Defined a new digital and influence strategy, and established process with new partnering agencies
    • Introduced ethical messages emphasizing brand social initiatives
  • Orchestrated the French innovation pipeline and product launch execution, contributing to 70% of the growth
    • Led Gazpacho new category launch, crafting positioning, smart and massive launch campaign, reaching 10% market share in Year 1
    • Developed and executed innocent + (functional juices) massive launch plan in France, achieved $9M/4% penetration after 1 year
  • Built, managed, and coached a team of seven people (brand managers, digital team, creative manager, media manager and trade manager)


Suntory Beverage & Food France
Paris, France

Senior Marketing Manager

Sep 2015 - Fév 2017

  • Oversaw a portfolio of $195M of carbonated soft drinks (Schweppes, Canada Dry, Gini, Ricqles) with a team of four people
  • Led 2016-2019 brand strategy, drove continuous growth (+4%) despite fierce competition
    • Redefined brand positioning for Schweppes and guided a new brand platform and media strategy (incl TV, digital, & PR)
    • Piloted new Schweppes portfolio architecture (tonic, fruits, zero, and aperitif) based on consumer usage
    • Planned innovation pipeline, designed a new aperitif category (launch of Mojito & relaunch of Ginger Ale), contributed to 50% of growth
    • Created best in class programs, turned around consumer engagement (lifestyle events and digital content)
  • Assumed complete responsibility for full P&L, in charge of Schweppes brand business unit (10 stakeholders), assuring the results were achieved in a trimester basis


Suntory Beverage & Food France
Paris, France

Senior Brand Manager

Juil 2012 - Août 2015

  • Delivered growth consolidation of Oasis, $200M (n°1 still soft drink in France, n°2 soft drink) with a team of 2 people
  • Dedicated to the retail channel
    • Transformed communication platform (from emotional to equity and business copy)
    • Implemented media plan and instore activations (sales and visibility campaigns through peak times)
    • Managed the portfolio including innovation pipeline, crafting kids offer positioning & designing the light range relaunch, and led a global packaging renovation (new label design and bottle identity)
  • Dedicated to the out of home channel
    • Launched the brand on professional (CHR), coordinated sport partnership (handball), and designed movie partnership (Captain America)
    • Executed the digital strategy (textbook case on social media)
    • Coordinated new business development for the brand on food industry (fruit mixed yogurts, ice creams, candies)


Suntory Beverage & Food France
Greater Paris, France

Sales Representative (retail market)

Fév 2012 - Juin 2012

  • Managed the company portfolio in 16 grocery stores through 4 action levers (range, merchandising, promotion, & price), supporting 2 sales developers


Suntory Beverage & Food France
Paris, France

Brand Manager Orangina & Junior Brand Manager Oasis

Mai 2008 - Jan 2012

  • Led 360° activation (Orangina Pin up d’Or), digital strategy (Social media et brand content), and brand experience (Gliss & Mix, Rugby sponsorship)
  • Piloted business report, forecast, and budget
  • Conducted global packaging renovation for Oasis, line extension innovations & trade activations


Internships
Paris, France

3 fonctions

Jan 2005 - Déc 2007

  • Associate Brand Manager for Mikado - Danone
  • Associate Marketing - L’Occitane en Provence
  • Junior Category Manager - Reckitt Benckiser

Formation

 

2008     EM LYON Business School, Lyon, France - Master's in Marketing and Business Management Top 4 Business School in France Top 20 in Europe by Financial

2004     PARIS SORBONNE University, Paris, France - Bachelor's in Business Administration

2002     ASSAS University, Paris, France - Degree in Business Economics

Langues

 

Français : Bilingue ou langue maternelle

Anglais : Courant

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