Energy / Electrical Infrastructure - $ 2.5 B, 7,500 People & 15+ units
2013 - 2015 Global Marketing & Strategy Director - Grid Automation P&L
Lead all marketing, strategy & communication of $ 1.3 B global business (25 people & $ 5.0 M budget),
- Build a new demand generation program with segmentation & priorities yielding $12 M/y,
- Design a "Get Well" plan to regain Top 20 lost clients & enter Top 20 major ones, $ 45 M/y.
2009 - 2013 EMEA & India Marketing, Strategy & Communication Director
Manage all marketing, strategy & communication of a $ 600 M region with 5 people & $ 1.0 M budget,
- Develop region strategy from new market approach leading to operational plans with + 12% growth,
- Set up & deploy a Smart Grid modular offer with client driven value propositions, $ 45 M.