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jean-francois Transformation Digitale, Omnicanal et Expérience Client
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Profil mis à jour le : 25/10/2021

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Disponibilité : Dispo : Maintenant
Mobile en france

Note Globale    

jean-francois

57 ans

Lille

jean-francois
Transformation Digitale, Omnicanal et Expérience Client

Expériences professionnelles

 

Ipsen

Customer Experience Lead

Jan 2021 - Aujourd'hui

Global Strategy & Transformation

  • Leading the Global Customer Engagement Excellence Transformation with initial focus on Governance and organizational set-up, Global capabilities roadmap and related Operating Model for its deployment in countries

Novartis

Digital Strategy Lead

Jan 2020 - Jan 2021

Global Customer Technology Solutions

  • Led the design and set-up of a Global Content Factory for key brands aiming at delivering 30 to 40% savings whilst increasing volume (x3-5) and velocity using agile (smaller cycles)
  • Led Customer Experience Planning part of a Global Next Generation Engagement transformation programme focusing on top brands & countries with objective to increase Customer Impact by 15-30%

Aptus Health
Paris

Vice-President, Global Strategy & Innovation Consulting

Jan 2016 - Jan 2020

(Part of WebMD/Medscape Professional Network)

  • Led the development and management of our global consulting practice focusing on tangible implementation of Digital & Multichannel strategy and Digital Innovation with direct annual revenues of 1.5m€ and contribution to 4m€ for campaigns execution
  • Designing, piloting and scaling-up personalised Customer Engagement Solutions leveraging unique insights with proprietary AI/ML algorithms and digital operational excellence from running our leading global HCPs platforms Univadis and Medscape with 5m+ members and 240k+ daily interactions

Société de Conseil et de Management de Transition
Lille

Founder

Jan 2016 - Déc 2018

Digital Prevention Programme for Chronic Diseases

  • Led the development of an innovative Digital Prevention Programme concept for Lifestyle diseases by empowering people at risk to make holistic and lasting behavior change to their nutrition, activity and lifestyle in collaboration with leading Medical and Psychology Behavioral experts and an established telehealth platform
  • Our unique personalized approach leveraging Richard Thales’ Nudge Theory and latest Behaviour change frameworks has been highly commended by the French MoH, leading insurer and pharma.

AstraZeneca

Senior Director, Global Channels Strategy & Innovation, Global Commercial Excellence

Jan 2014 - Jan 2016

Luton, UK

  • Led global approach to Multi-Channel Marketing working in collaboration with related Capabilities and Brand teams to ensure smooth integration in existing business and brand planning processes
  • Developed specific modules on Content Strategy & Marketing and Patient & Customer Solutions
  • Successfully tested the approach with key franchises and priority markets to finalise their promotional mix and resourcing plan and budget, subsequent development of integrated campaigns and customer plans, and to develop and implement Patient Support Programmes (PSPs)
  • Worked with leadership team and implementation partners to define the operating model for wider roll-out

AstraZeneca

Global Programme Director, Digital, Global Marketing & Sales Operations

Jan 2012 - Déc 2013

Luton, UK

  • Provided overall leadership for the roll-out of AZ Global Digital Initiatives and key contributor to the turnaround of the programme. Received ‘outstanding’ performance review rating and a ‘standing ovation’ at AZ Global Commercial Excellence Awards
  • Worked with Global, Regional and Markets leadership to define the core roadmap and to secure resourcing and related funding, and provided ongoing leadership for its implementation working across functions (team of circa 50) and regions (EU, APAC and Americas), with an overall annual budget of $20m
  • Provided ongoing leadership and facilitation of a group of 8 priority markets, global and regional leadership to co-create Global templates for global digital assets (based on Customer Insights and User Experience Design), to ensure optimal deployment of digital and to act as a forum to identify and share best practices
  • Led the development of core capabilities for Markets and Brands to embed digital (integrated brand planning, content editorial planning, Insights and Analytics)

AstraZeneca
Bruxelles

Digital Lead Europe, Global Commercial Operations Europe

Jan 2011 - Jan 2012

  • Led the development of the Digital roadmap for Europe, working in collaboration with Markets to define priorities and assets to deploy
  • Consolidated demand and ensured alignment with the Global Digital team and Global & Regional Brand teams to finalise global and local initiatives and Global IT for the implementation approach

Kinapse Ltd

Vice President, Head of Marketing and Sales Consulting and Outsourcing

Jan 2009 - Jan 2011

London, UK

  • Member of the Executive Team. Led Kinapse’s Marketing and Sales Consulting and Outsourcing Services including the offering, business development, delivery supervision and line management
  • Grew the practice with annual operational revenues of £1.5m+ with a focus on the implementation of new commercial models and Multi-Channel/Close Loop Marketing

IMS Health EMEA Consulting Services

Senior Principal, Commercial Effectiveness

Jan 2007 - Jan 2009

London, UK

  • Part of the EMEA leadership team for Commercial Effectiveness Consulting Services ($100m+ revenue)
  • Achieved $4m business development target, including engagements delivery supervision

Gemini Consulting/Capgemini

Managing Consultant, Life Sciences Practice

Jan 2001 - Jan 2007

London, UK

  • Developed offering and thought leadership in Marketing & Sales for the Global Life Sciences team
  • Subsequently transferred to the Strategic Advisory Services team as engagement lead (analysis & solution/blueprint design projects of £100-£300k, 3-10 team members, typically leading to transformation/change programme of £1m+)
  • Finally, part of the leadership team in charge of (re)developing a UK Life Sciences Consulting business, achieving £3m revenues in the first year of operations

ZS Associates

Senior Consultant

Jan 1997 - Jan 2001

London, UK

  • Engagement manager for Sales Force Strategy & Effectiveness projects across EMEA (typically £50-100k, 2-5 team members) and in charge of developing the new product launch offering for Europe

EADS
Paris

Project Manager

Jan 1991 - Déc 1995

  • Led the materials design phase and their industrialisation for a stealth Air-to-Ground Missile Programme
  • Managed a £1m budget and led a multi-skilled team of 15 engineers

Certification

 

2021 : Customer Experience Professionals Association (CXPA)

2020 : Advanced Design Thinking (IDEOU)

2020 : Digital Marketing Strategies (Kellogg Executive Education)

2016 : Digital Marketing Leadership (Google)

Formation

 

2001     Capgemini & IMS Health -

1995     London Business School, London, UK -

1990     French Navy, Toulon, France - Naval Officer during Military Service

1987     Institut National Polytechnique de Grenoble (ENSERG), Grenoble, France - Engineering Diploma (Grande Ecole)

1984     Préparatoires aux Grandes Ecoles Scientifiques, Montpellier, France - high level ( P' )

Langues

 

Espagnole : Intermédiaire

Anglais : Bilingue ou langue maternelle

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