Directrice Marketing

France & Ireland - 7 years

EMEA Partnerships Lead

• Go to market strategy for shopping content partnerships in EMEA (financial, logistics, product & reviews partners…).
• Leading cross-functional teams for content partners including marketing, product and customer success teams (20 professionals)

Strategic Partner Development Manager

• Launched Google Shopping Action in France (worldwide première).
• Merchant development & growth: 19M€ in year 1, +65% year 2.
• Leading account management teams: 2 merchandisers, 2 category managers, 2 customer success managers & 4 Customer support officers.
• Program development including new product feature launches.

Account Director - Enterprise

• Digital transformation advisory on digital media innovation and e-commerce strategies.
• 56M$ advertising revenue, +39% growth.
• 89% overall satisfaction on portfolio (+10% vs. country/+11% vs. global)
• Co-marketing case study publications on omnichannel and media-mix

Team Lead & Senior Account Manager - Brands & Retail

• Team lead fashion and beauty retail team (4 account managers), 120M$ + annual revenue, +42% growth.
• 45M$ in digital advertising revenue + 67% growth
• Hiring committee for EMEA sales teams, 30 hires yearly.

5 years

Marketing Lead

• Responsible for the marketing strategy of coffee business on the French market - 15M € turnover (full P&L responsibility).
• Marketing and communication owner (PR, online & offline media …)
• Leading the category supported by a trade marketer, marketing assistant and demand supply manager.

Trade Marketing Manager

• Trade marketer of the year 2012.
• In charge of domestic appliances : 60M€, 100 + references.

Sales Area Manager

• Area Sales Manager Southern France - 8M€ Turnover 500 references.
• Responsible for a 100 retail partner portfolio.