"Ils ne savaient pas que c'était impossible alors ils l'ont fait"

Note Globale    

Christophe

54 ans

Garches

Christophe
Manager de transition, CMO, Directeur Marketing digital & communication

Expériences professionnelles

 

WAGRAM CONSULTING
Paris

MARKETING & COMMUNICATION TRANSITION MANAGER

Jan 2021 - Aujourd'hui

CMO – LUXAMOUR – E Cosmetics Industry Paris

  • Create and executed roadmap for brand management, user acquisition, fundraising success
  • Led transformation from start-up to scale-up, driving growth

COO – IC INSIGHT COMMUNICATIONS – Luxury, Lifetstyle & Arts Com Agency Industry Paris & Milano

  • Restrutured agency organization in France & Italy
  • Implemented growth initiatives including 2 new digital agencies partnerships & new customer acquisition
  • Managed a team of 20, leading successful pitches

Communication Director – La SQUADRA – Mobility Agency Paris & Nice

  • Implemented the marketing roadmap for the Europe's premier Electric & Hydrogen Mobility Event, - Smart Mobility Show - promoting sustainable mobility solutions to B2B/B2C audiences

* Mandate from 42 partners, including Nice Metropole, AVERE, EDF, ENEDIS, FNAC, AUDI, VOLVO

* 8,000 visitors, 4,000 leads, and 400 test drives, Earned a top satisfaction survey rating of 8/10


INFINITI MOTOR COMPANY EUROPE, NISSAN Corp

EMEA CMO

Jan 2015 - Jan 2020

In the context of a strategic repositioning initiative in Europe, to establish Infiniti as a premium brand and capture 3%
market share by 2025:

  • Empowered and managed 50-person team across 25 countries, overseeing a marketing budget of up to 80M€
  • Spearheaded regional car launch, collaborating closely with global headquarters to enter European market
  • Generated leads driving growth through quarterly integrated sales & marketing plans
  • Accelerated brand awareness and optimized customer journeys through engaging omni-channel brand content, innovative digital strategy & partnerships
  • Transformed marketing and agency organization with focus on digitalization, brand equity, customer-centric culture, ROI, and global alignment
  • Contributed to strategic projects including brand repositioning, launch strategy, e-commerce, and digitalization as a member of Global Marketing Committee

* 15,000 units sales Q30/QX30 delivered peak year, representing up to 70% of total sales in Europe.

* Brand awareness up by +50%, Brand engagement 5x, leading to 80% conquest rate & 3x ROI improvement

* 80,000 qualified leads generated annually contributing to 20,000 sales per year

* “Drum’s social award best automotive sector”, for Social Media Strategy 2019


VOLVO CARS CORPORATION
Paris

CHIEF MARKETING OFFICER FRANCE

Jan 2012 - Jan 2015

In the context of new car launches strategic programs, need to build a strategy resulting in achieving 1% market share:

  • Managed a 20-member team and a 20M€ marketing budget
  • Crafted & executed quarterly sales & marketing plans, including 6 new cars launches & e-commerce pre-launch
  • Established new business partnerships enhancing Volvo Finance and Volvo Insurance business (CGI, Allianz)
  • Transformed agency strategy with 5 key pillars: brand equity, data-driven, consumer-centric, ROI & conversion
  • Crafted a multi-channel digital strategy for optimized customer journeys & high-performance data-driven CRM
  • Implemented smart partnership strategy in Arts, Nautic & Sports and ambassador program enhancing Volvo DNA
  • Contributed to strategic projects as a member of Global Marketing Committee: Brand positioning, Volvo Ocean Race

* Volvo car sales up by +20%, extended services penetration up from 25% to 35%

* Brand awareness up by +30 %, Customers engagement 2x, Conquest rate up to 60%, ROI x2 improvement

* Volvo in the top 10 "Most Automotive Preferred Brands", Automobile Magazine 2014

* Volvo XC90 e-commerce sales ranked in 1st European position

Volvo Ocean Race Stop-over in Lorient in the top 3 most successful VOR (10 K visitors, 800 test drives


VOLVO CARS EUROPE

EUROPEAN DIGITAL MARKETING DIRECTOR

Jan 2010 - Jan 2012

During a global organizational redesign, the challenge is to establish a European headquarters to drive regional growth:

  • Co-established Volvo European Headquarter with a handpicked team of 15 managers
  • Created the European Digital Marketing Department, managing a team of 15 and a marketing budget of 20 M€
  • Designed and executed integrated EU digital ecosystem across 20 countries, achieving 7% lead-to-sales conversion rate and aligning with global digital/CRM strategy

VOLVO CARS CORPORATION
Paris

DIRECTEUR MARKETING FRANCE

Jan 2004 - Jan 2010

  • Established and led a 15-member marketing department with a budget of 15M€, overseeing Product, Communication, PR, Distribution, Volvo Finance & Insurance
  • Crafted & executed quarterly sales & marketing plans, including 10 new cars launches and pricing power / revenue
  • Designed & implemented a data-driven integrated digital marketing strategy, resulting in a redefined team structure, agency partnerships, and a performing CX journey
  • Submitted strategic business case for successful launch of Volvo C30, initially a concept car
  • Member of Global Marketing team, leading strategic projects: Brand positioning, Customer Journey & Digitalization
  • * Record-breaking car sales X2, driven by 3 carlines, ranked in the Top 5 Volvo sales worldwide

    * Volvo C30 top brand conquest driver up to 80%

    * Volvo Finance & Insurance boosted from 5% to 25% penetration

    * Track record revenue management

  • * “Media strategies” (Stratégies Magazine), "Satisfaction when purchasing the vehicle" (Auto-Journal)


VOLVO CARS

HEAD OF PRODUCT MARKETING

Jan 2000 - Déc 2003

Paris, Sweden

  • France (2000)
  • Southern Europe (2001–03)

RENAULT GERMANY

PRODUCT MARKETING MANAGER

Jan 1997 - Déc 1999

(Twingo / Clio)

  • Senior (1998-99)
  • Junior (1997)

MANNESMAN KRONPRINZ

Key Account Manager B2B

Jan 1996 - Déc 1996

Germany


CS TELECOM

Key Account Manager B2B

Jan 1994 - Déc 1995

Germany


Formation

 

2006     Volvo Academy - Building Leadership Capability program

2001     Volvo Academy - European management Development Program

1993     Groupe ICN-ESIDEC - Master of Business Strategies & Purchase Management

1992     Groupe ICN-ESIDEC - International Business School ESIDEC - Master of Science in Management & Marketing

1990     Reims University - University degree of Mechanical Engineering & Manufacturing

Langues

 

Anglais : Bilingue ou langue maternelle

Allemand : Bilingue ou langue maternelle

Français : Bilingue ou langue maternelle

Chargement...