L'ordre, et l'ordre seul fait la liberté. le désordre fait la servitude
Pierre General Manager, CMO, Directeur Digital
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Pierre

43 ans

Neuilly-sur-seine

Pierre
General Manager, CMO, Directeur Digital

Expériences professionnelles

 

Yselis
Paris

Directeur général

Jan 2022 - Aujourd'hui

Accompagnement d'entreprises en phase de levée de fonds et d'hypercroissance sur les sujets de transformation digitale
Management de transition auprès de start-ups, PME, ETI sur des postes de direction générale, direction marketing et commercial


Leemo (Foncia - Primonial)
Paris

Directeur Général

Avr 2019 - Nov 2021

Réorganisation rapide de la société post-acquisition (commerciale, produit, IT, marketing)
Redéfinition de la stratégie avec recentrage sur les segments les plus profitables

Développement de la plateforme afin pour devenir leader sur son marché (intermédiation entre les promoteurs et les professionnels de l'immobilier)
Développement de l'offre de gestion locative et ADB

Gestion de la vente de la société et management de transition entre le vendeur (Foncia) et l'acheteur (Primonial)


Tulo France
Paris (75000)

General Manager

Sep 2017 - Mars 2019

Start-up , Conforama & Steinhoff Group

  • In charge of creating and launching tulo-matelas.fr in France as an intrapreneur (bed-in-a-box concept)
  • Recruitment of the team – Implementation of supply chain – Product definition Implementation of technical solutions – Implementation of the distribution strategy ( online store, marketplaces, retail) – Brand content & Digital Marketing strategy
  • Le Wagon Paris, 9-week intensive coding bootcamp (Batch #220)

Lapeyre Group
Paris (75000)

Digital Marketing and Clients Director

Mars 2016 - Sep 2017

Retail network
Saint Gobain Group (10.000 employees, turnover €500m)

  • In charge of eCommerce and omnichannel distribution strategy – web, mobile (+20% sales in 2016)
  • Created, recruited and managed different teams (~20 people)
  • In charge of digital marketing strategy (7 million € budget in SEA, SEO, Display, Direct Marketing, Analytics, Social Media, UX…)
  • In charge of direct marketing and CRM (migration to Salesforce)
  • In charge of implementation of a contact center
  • Participation to the ongoing rebranding of the company

LUXAIR GROUP

Head of Ecommerce

Oct 2011 - Mars 2016

Luxembourg, Online Marketing and Direct Sales, Airline & Tour Operator (2.300 employees, turnover €400m) – Lufthansa Group

  • Created, recruited and managed the eCommerce and online marketing team
  • In charge of direct sales – web, mobile & contact centre- of the airline Luxair and the Tour Operator LuxairTours, turnover €50m
    o Defined the 3 year direct sales strategy
    o Led the implementation of the strategy: 3 year targets reached in 2 year
    o Defined and implemented the online marketing plan (SEO, SEM, SMM)
    o Defined and implemented new distribution channels
  • Managed eCommerce projects (SEO, SEA, mobile applications, CRM, social media management, implementation, new websites, new booking engines, Amadeus Altea implementation)
  • In charge of all ancillary revenues and eServices at company level (as from 2013) o Definition of ancillary and eServices strategies
  • Defined and managed the contact centre figures
  • Managed some acquisition projects at the company level (valuations, due diligence,…)

THOMAS COOK SAS
Paris (75000)

Distribution Project Manager

Août 2008 - Juil 2011

(omnichannel), Tour Operator and Retailer,1 400 employees, €1bn sales in France, 33 000 employees, €11bn worldwide

  • Defined the Thomas Cook multi-channel strategic distribution plan for 2009-2013 o Definition and follow-up of the targets per distribution channel
  • Worked on sales strategic e-commerce and retail projects
    o Launched a website dedicated to “Comités d’Entreprise”
    o Redesigned the customer sales process for the travel shops
  • Designed and implemented several cost saving initiatives
    o Optimized the working hours throughout the company: €1,6m savings
    o Streamlined and outsourced the B2C Contact Centre (€400K savings)
    o Managed cross-country B2B contact centre outsourcing process (€700K savings)
  • Led 10 acquisition initiatives, including the acquisition of a travel agency network: Wasteels (€55m revenues, 36 shops):
    o Pre-acquisition: in charge of scenario analysis, financial evaluation
    o Negotiation: bid and acquisition procedures (company under bankruptcy)
    o Post-acquisition: coordinated the integration (IT, sales, HR, juridical, finance)
    o Direct report to the CEO

Citigroup

Analyst Equity Capital Markets

Sep 2007 - Déc 2008

London

  • Participated in financial analysis on IPOs (incl. Foncière des Régions) and accelerated placement offer (EDF €3,7 bn)
  • Designed and implemented a monthly French ECM (Equity Capital Markets) reporting

ERNST & YOUNG
Paris (75000)

Analyst

Jan 2006 - Jan 2007

Energy consumer products (ECP)

  • Conducted Financial audit projects at various clients (incl. Total , Alize commodities, Johnson)
  • Participated to the implementation and the follow-up of SOX procedures for the Group Total

FRENCH NAVY

Officer of the deck on a patrol ship

Jan 2005 - Jan 2006

French Guiana

  • 4 months education at the French Navy School
  • Managed 30 people on a 60 meter ship with police missions in the fields of maritime drug police , Ariane space rocket and Fishing

Formation

 

2005     Dauphine - Magistère de Gestion

Langues

 

Francais : Langue maternelle

Anglais : Courant

Espagnol : Moyen

Allemand : Moyen

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