"Il y a quelque chose de pire dans la vie que de n’avoir pas réussi, c’est de n’avoir pas essayé." Roosevelt

Note Globale    

Sandra

Boulogne-billancourt

Sandra
Direction Générale - Direction Marketing - Direction E-commerce

Expériences professionnelles

 

MAYKERS / KRAMP (Spare parts and accessories for the agricultural industry)

COUNTRY MANAGER & GLOBAL MARKETING MANAGER

Nov 2022 - Aujourd'hui

• Launch a marketplace for farmers in France and set-up the global marketing strategy & processes

• Own the country P&L, manage operations (HR, CS, Sales, Marketing) and develop business in France

• Build and manage the French team (7 p.) and the global marketing team (5 p.)


JOONE (Healthy & transparent diapers and cosmetic)

CHIEF REVENUE OFFICER

Mars 2022 - Oct 2022

• Maximize & optimize online acquisition & revenue through a performant eshop, ads & CRM

• Develop offline sales through a efficient retail strategy

• Manage a team of 20 people (marketing, sales & CS, tech & product)


WELINK (Marketplace for SMBs)

CHIEF MARKETING OFFICER

Oct 2020 - Déc 2021

Define expansion strategy in a very fast-moving & international environment and support the CEO with fundraising

• Key responsibilities: value proposition, demand generation, traffic acquisition, marketing automation, content strategy, corporate website, rebranding

• Build and lead a multi-cultural team of 11 direct reports


THEFORK - TRIPADVISOR

GLOBAL HEAD OF RESTAURANT MARKETING

Avr 2018 - Juil 2020

€ 1,6Bn – 4,000 emp. – Restaurant booking platform & other restaurant solutions

  • Manage a multi-cultural team of 10 direct reports and coordinate marketing managers in 17 countries. Report to Global Chief Marketing Officer
  • Grow demand marketing (+45% in 2019 vs 2018): performance marketing (Google, Facebook, Instagram and Linkedin campaigns), SEO, email, paper mail, database management
  • Manage website: technical choices, site redesign (UX/UI), customer funnel, SEO & content strategy, conversions
  • Define and promote the value proposition for Restaurant
  • Drive Customer Relationship Management: onboarding programs - retention and engagement campaigns
  • Improve users conversion and repeat through restaurant content, selection (Insider) and special offers

ESPACE DIRECT (Leads generation and data BtoB)

TRANSITION GENERAL MANAGER

Jan 2017 - Mars 2018

€ 5 M - 17 emp. - Leads generation and data BtoB

  • Lead technical, sales and marketing teams. Report to CEO
  • Build the strategy to give the company a step forward: Identify optimization for core business and explore new segments and markets
  • Manage key projects: Define a new brand positioning and its story-telling - Optimize processes and technical platforms - Implement a CRM – Define processes to implement GDPR

NEOPOST GROUP (QUADIENT)

CHIEF DIGITAL MARKETING & COMMUNICATION OFFICER

Jan 2011 - Déc 2016

€ 1,15Bn - 6,200 emp. - Hardware & software solutions for businesse

  • Manage a multi-cultural team of 8 direct reports and 31 marketing managers in countries as indirect reports. Report to Chief Marketing & Strategy Officer
  • Define the digital strategy to support transformation changing the way customers interact with the company and develop online business
  • Lead the launch and drive roadmap of a global e-shop platform (Drupal Commerce) and corporate websites: hosting, CMS selection, UX/UI, customer journey and conversion optimizations
  • Manage SEO/SEA strategy worldwide for efficient lead generation (3,500 leads/month)
  • Define social media strategy, manage content creation and campaigns
  • Manage branding & re-positioning (brand platform and design) and increase awareness

NEOPOST

HEAD OF OPERATIONAL MARKETING & COMMUNICATION FRANCE

Fév 2006 - Déc 2010

  • Manage a team of 4. Report to French Chief Marketing Officer
  • Develop lead generation programs (mailing, e-mail, SEO & performance marketing)
  • Manage websites, e-shop and extranet
  • Create and manage customer loyalty program
  • Develop efficient sales tools to support products’ development
  • Lead the strategy for Small and Medium Businesses


ANTALIS

INDIRECT SALES DIRECTOR

Jan 2003 - Jan 2006

€ 2,5 Bn - 5,600 emp. - Europe’s leading distributor of paper & packaging

Manage 22 indirect sales specialists (field and internal) and develop processes to monitor activities.


ANTALIS

PRODUCT MANAGER

Juin 1999 - Déc 2002

Manage a wide a range of creative papers for the graphical industry (2400 ref.); lead the product strategy in a merge context and create a merchant own label range.


MARS GROUP (PetCare)

SALES REPRESENTATIVE

Jan 1996 - Avr 1999

Global manufacturer of pet food


Formation

 

1995     BUSINESS SCHOOL - Ecole Supérieure de Commerce de Troyes - Marketing major

Langues

 

Francais : Bilingue ou langue maternelle

Anglais : Courant

Espagnole : Bon niveau

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