Après +10 ans à des postes de direction à dominante digitale, marketing et commerciale, j’ai acquis une réelle expertise en stratégie de développement commercial, d’acquisition et de transformation, dans des contextes internationaux.
Axée résultats, j’apporte une vision stratégique, la capacité de mettre en place des plans d’action efficaces et de recruter et accompagner des équipes multidisciplinaires.
Une expérience de vastes projets de transformation de la réflexion stratégique à la mise en place opérationnelle.
Sandra Boulogne-billancourt |
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Direction Générale - Direction Marketing - Direction E-commerce |
Expériences professionnelles |
MAYKERS / KRAMP (Spare parts and accessories for the agricultural industry)
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Nov 2022 - Aujourd'hui |
• Launch a marketplace for farmers in France and set-up the global marketing strategy & processes • Own the country P&L, manage operations (HR, CS, Sales, Marketing) and develop business in France • Build and manage the French team (7 p.) and the global marketing team (5 p.) |
JOONE (Healthy & transparent diapers and cosmetic)
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Mars 2022 - Oct 2022 |
• Maximize & optimize online acquisition & revenue through a performant eshop, ads & CRM • Develop offline sales through a efficient retail strategy • Manage a team of 20 people (marketing, sales & CS, tech & product) |
WELINK (Marketplace for SMBs)
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Oct 2020 - Déc 2021 |
Define expansion strategy in a very fast-moving & international environment and support the CEO with fundraising • Key responsibilities: value proposition, demand generation, traffic acquisition, marketing automation, content strategy, corporate website, rebranding • Build and lead a multi-cultural team of 11 direct reports |
THEFORK - TRIPADVISOR
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Avr 2018 - Juil 2020 |
€ 1,6Bn – 4,000 emp. – Restaurant booking platform & other restaurant solutions
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ESPACE DIRECT (Leads generation and data BtoB)
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Jan 2017 - Mars 2018 |
€ 5 M - 17 emp. - Leads generation and data BtoB
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NEOPOST GROUP (QUADIENT)
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Jan 2011 - Déc 2016 |
€ 1,15Bn - 6,200 emp. - Hardware & software solutions for businesse
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NEOPOST
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Fév 2006 - Déc 2010 |
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ANTALIS
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Jan 2003 - Jan 2006 |
€ 2,5 Bn - 5,600 emp. - Europe’s leading distributor of paper & packaging Manage 22 indirect sales specialists (field and internal) and develop processes to monitor activities. |
ANTALIS
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Juin 1999 - Déc 2002 |
Manage a wide a range of creative papers for the graphical industry (2400 ref.); lead the product strategy in a merge context and create a merchant own label range. |
MARS GROUP (PetCare)
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Jan 1996 - Avr 1999 |
Global manufacturer of pet food |
Formation |
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Langues |
Francais : Bilingue ou langue maternelle Anglais : Courant Espagnole : Bon niveau |
Chargement...