Directeur

FMCG, Design, Healthcare, Appliances and Technical Goods
Excellent financial and human management skills
Business Developer Project Manager Expert of International Sales and Marketing
Digitally-savvy, online and offline expert
Expert of Brand and Product development strategies
Experienced in local and overseas manufacturing, logistics and distribution
Connected with a vast key account network of retailers, distributors and agents
Decision-maker, leader, expert of Projects, SMART-objectives and MBO
Strategist, expert at creating an exciting corporate vision with the shareholders, and at implementing it with the teams

(Farnborough, UK)
Distribution, eCommerce and Retail – Fine Food and Household Goods
Food and Accessories : Jamie Oliver, Cole & Mason, Zyliss, Ken Hom, Culinare

- £ 60+ M sales, 5 sites (US, UK, CH, China), 130+ FTEs
- over 5% yearly CAPEX in NPD and R&D
- secured EBIT under very tough trading conditions
- restructured international sales and distribution to address eCommerce
- improved profitable and sustainable performance of retail and wholesale
- built and implemented a new strategic plan with differentiated goals per Brand
- strengthened the Brands identity, accelerated the NPD process
- increased followers on social media through digital campaigns
- reduced DSO by cutting factoring and improved financing of receivables
- sourced new Manufacturing partners in China, North America and Europe
- streamlined supply and logistics and reduced inventory for faster listings
- reduced operating costs
- digitalised all departments and launched new ERP system with back-office gains
- extended IP protection in Europe, North America and China
- attracted, developed and retained talented people

(Lausanne, Switzerland)
Distribution and eCommerce - Consumer Goods and Wellbeing services
£ 40+ M sales : optimisation of revenue, ebit and roi on capex

Retail and eCommerce
Beauty Salons and Spas - Institut Baumette
Development and management of stores and internet sales

Health, Beauty, Cosmetics & Skincare - Skin'minute
Swiss lab skincare, production and international development

Marketing & Brand Strategy - Body'minute
Brand dna, usp, product, packaging, services and communication, IP and trade negotiations

International Sales, Distribution & Trade Marketing - Diffupro
Key accounts negotiations - focus on EMEA

Franchising - Diffulice
IP registration, contract definition and negotiation

(Nyon, Switzerland)
Retail and Distribution - Optical and Hearing appliances, Healthcare services
- £ 20+ M sales - managed the Swiss company of 60 + FTEs
- gained over 10 % margins after renegotiations with vendors
- gained over 5 % EBIT after boosting sales of Accessories and Services
- redefined tech services and launched new ERP system with 5% back-office gains
- created, launched and managed the AcoustiCentre concept in 2009
- identified new store opportunities and managed Capex from A-Z
- managed and trained Area and Store Managers to adopt new KPIs and practices
- accelerated business development (mergers, acquisitions, franchising)
- adapted the firm to the 2011 Swiss market liberalization
- led the takeover of Acuitis in 2013 : acquisition file preparation, bid, shareholders' identification and targeting, negotiations, due diligence and business development
- restructured entirely the organisation and the financials of the network

(Paudex, Switzerland)
Luxury Retail and Consumer Goods
Tea-pods project development
− global responsibility of the Special-T machine project (30 M CHF budget)
− sourcing of the ingredients and product definition compliant to EFSA
− creation and management of the entire start-up process and business model
− hiring and management of a 20-member team.

America’s Cup manager

− organization of the America’s Cup sponsoring program in Valencia, Spain
− co-sponsor of Alinghi with AudemarsPiguet

(Plan-les-Ouates, GE, Switzerland)
Retail and Distribution - Household, Cosmetics, Healthcare, Salons

- worldwide business development strategy
- total P&L responsibility for 150 M € sales, 79 markets, 45% annual growth
- created Swiss HQ from scratch
- MD of 4 new subsidiaries: Germany, Switzerland, Spain and the Czech Republic
- defined international strategy for investments, launches, pricing and division
- handled distribution and follow-up sales on all channels

(500 M € sales, 90 M € Marketing budget)

− International Business Developer
− Area Manager (Asia/Pacific and Middle East) – based in Singapore
− Financial Controller – based in the USA