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Cédric DG Industrie-Distribution Retail & B2B
2150 € HT par jour
Disponibilité : Dispo : Maintenant
Disponible en part-time: Oui

Profil mis à jour le : 03/04/2019

Mobile en france

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2150 € HT/j
Disponibilité : Dispo : Maintenant
Mobile en france

DG Industrie-Distribution Retail & B2B

Issy-les-moulineaux , Hauts-de-Seine — 50ans

Note Globale    


50 ans


DG Industrie-Distribution Retail & B2B

Expériences professionnelles



General Manager France

Sep 2017 - Juil 2018

Revenue 500M$ - Member of Executive Group Committee

France revenue: 280M$ - Team management: 185 people

  • Lead a transformational change in terms of mind-set, sales approach and customer management.

  • Coach and develop the organization together with all functional experts to enhance, strengthen and develop the talent pipeline, drive for results and act as a key motivator and role model for leadership.

  • Defend and grow current market and value share, and quickly improve by 20% the overall sales performance within 6 months

  • Create further focus on customer and category management to determine, retain or gain strategies together with business segments and channel heads.

  • Assume overall general management responsibilities for different functions across the French cluster including Sales, Product Management, Human Resources, Controlling, Marketing and Trade Marketing, Customer Care, etc…

  • Create robust commercial strategies for the Sales Division integrating Group brand and business strategies, and ensure flawless execution.

  • Ensure compliance to Group policies and guidelines.


General Manager France

Mai 2012 - Juil 2017

(SSE Listed, Group Revenue 33BN$)

Member of Executive European Committee - France revenue: 150 M$ - Team management: 80 people

Highlight Achievements: "First" country in Haier Europe moving from 4th (2012). Successfully built and tracked the 5 Years Business Plan: 500 % increase in sales and 20% decrease in costs.

  • Providing mid and long term plan and strategy to all stakeholders.
  • Full P&L accountability scheduling workload to meet priorities and targets.
  • Leading company objectives for working capital, stock management, fixed and variable costs.
  • Building and developing the commercial and financial yearly budget (from 30 million$ in '11 to 150 million$ in '17).
  • Strong increase of customer's portfolio with "Top to Top" direct relation with key decision makers.
  • Leader for driving the go-to market strategy implementation (ex: personal initiative to launch local products range i.e Built-in, Mobile Phone, Small Domestic Appliances looking for additional profit pools for local P&L).
  • Manage talents and low performers, involved in the recruitment and mentoring of new staff (transform the global French branch organization moving from 30 people in 2012 to 80 people in 2017).

SAMSUNG Electronics Co., Ltd

B2B Division Director

Jan 2008 - Avr 2012

(Group Revenue 133BN$) - France division revenue: 120 M$ - Team management: 20 people

Highlight Achievements: Starting activity from "scratch", France reach N°1 M/S position in EU subs in 2011 for the global B2B results and big projects achievements.

  • Successful implementation in 3 years of the B2B activity, direct report to HQ Vice-President in Korea.
  • Strong B2B customer's network development defining a sustainable B2B strategy for French market.

SAMSUNG Electronics Co., Ltd

Sales Director Consumer France

Jan 2001 - Jan 2008

(Group Revenue 133BN$) - France Consumer division revenue : 1,3BN$ - Team management : 15 people

Highlight Achievements : Successful launching of Samsung brand on the new Flat Screen TV market. Reach N°1 value position (from 1.8% MS in 2001 to 38% MS in 2008)

  • Development of a strong customer’s network in all areas of the consumer electronics distribution.

  • Global team management of sales/marketing/sales administration/supply chain.

  • Directing and animating various sales departments to ensure the smooth running of the company.

SONY France

Senior Key Account Manager

Jan 1999 - Jan 2001

Highlight Achievements : Reach N°1 position on TV market (38% in value) on Multi-Specialist Channel. Pilot for the establishment of the new SONY distribution channel strategy.

  • Direct Management of global retail channel and key market actors (Darty, Boulanger, Conforama, But, etc...).
  • Leader pilot on price list strategy and business plan coordination by channel (Specialist, Hyper, Buying Group, Internet).


Product Manager

Jan 1996 - Jan 1999

Sales Italy, Milan

Highlight Achievement : Launching success of "Thomson" New Brand on Italian consumer electronic market



2006     H.E.C MBA program CESA (Cycle d'Enseignement Supérieur des Affaires, HEC Paris)

1993     I.S.G (Institut Supérieur de Gestion, Paris)

     Fluent in English and Italian



Français : Bilingue ou langue maternelle

Anglais : Courant

Italien : Courant