La transformation digitale est la transformation humaine
Peter-Paul DG Digital
2860 € HT par jour
Disponibilité : Dispo : Maintenant
Disponible en part-time: Non

Profil mis à jour le : 17/05/2020

Mobile en france

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2860 € HT/j
Disponibilité : Dispo : Maintenant
Mobile en france

Note Globale    


51 ans


DG Digital

Expériences professionnelles



Program Executive

Sep 2018 - Aujourd'hui

28000 employees

  • Program delivery lead for multi cloud assignments in Marketing, Ecommerce, Service, Analytics or Sales
  • Business consultant on Innovation, Transformation & Organization

Results :

  • Group Rocher – Ecommerce implementation
  • PSA Marketing – Marketing, Sales & Service implementation

Société de Conseil et de Management de Transition


Jan 2018 - Sep 2018

Independent consultant

  • Interim management & digital consulting


Senior Director Digital Strategy

Nov 2014 - Déc 2017

28000 employees, Accenture owned company

  • Program delivery lead for larger / complex & international assignments in Marketing, Ecommerce, Service or Sales
  • Defining and implementing Digital Transformation strategies for A-Brands across Europe
  • Developing the Digital Business Transformation Go to Market for Europe
  • External marketing & thought leadership presentations on conferences and seminars
  • Team management – 50 FTE

Results :

  • Client development (a.o. Hermes, Spraying Systems, Stora Enso, Unibail Rodamco)

Digitas LBi France

Director Consulting

Mai 2013 - Oct 2014

250 employees, part of Publicis Group of companies

In charge of advising clients on ecommerce & digital consumer marketing strategies

  • Program delivery lead for Digital Marketing & Connected Services
  • Develop & Run Nissan Europe”s Digital marketing (website, apps, CRM program)
  • Data & Analytics : customer insights, online (web, app) data, benchmark studies, segmentations, financial reporting
  • Management of up to 5 Digital Marketing project managers and 8 international coordinators (indirectly)

Results :

  • Achieved 20% growth in Nissan customer acquisition & retention
  • Developed & launched "Nissan-Connect" proposition


Senior Consultant Marketing & Formats

Août 2012 - Mai 2013

10 offices worldwide, specialized in Retail data & analytics

Responsible for advising (international) FMCG organisations on Marketing, Ecommerce, Brand assortment, Loyalty, CRM and Format development

  • Client Management responsible for defining and delivering Analytics consultancy services
  • Account planning and P&L responsibility
  • Setup of a new Consumer Marketing Program for Netherlands largest FMCG organisation
  • Defining & delivering Shopper analytics (basket analysis, price sensitivity, loyalty, etc.)
  • Management of 8 FTE (analysts, consultants)

Results :

  • Sold CRM consultancy for 3 years (basket analysis, scoring, segmentation, reporting) & Setup of a team of 8 analysts

De Bijenkorf

Director Digital Marketing, Business Intelligence

Sep 2008 - Juil 2012

12 stores, 4.000 employees

Luxury Retailer, part of Selfridges Group Ltd

Reporting to Chief Marketing Officer.generating 36% of total Bijenkorf EBIT. Responsible for defining the customer strategy, insights, loyalty and integration of new media & channels (ecommerce, apps, social, instore clientelling)

  • Defined & executed a 3 to 5 year Digital Marketing (transformation) plan
  • Strategy & execution of a new omni-channel Customer Marketing program (Ecommerce, App, Instore & eCRM)
  • Managing Mar. Comm’s and P&L of the Loyalty Program
  • Financial responsibility: Marketing Budget > 5 Mln €; Consumer sales responsibility > 600 Mln €
  • Development & Ownership of business intelligence: brand positioning, competitive position, share of wallet, margin, NPS, RFM segmentations, customer research, ROMI, Loyalty P&L
  • Digital agency Management & Media production (a.o. 3 digital agencies)
  • Management of 6 direct reports (3 analysts, 3 database marketing specialists)

Results :

  • Achieved 10% increase in profit for de Bijenkorf and year over year 20% growth in revenue (from 375 Mln € to 650 Mln €)

TomTom International BV
Amsterdam, Pays-Bas

Program Manager, worldwide responsibility

Nov 2007 - Août 2008

Reporting to VP Marketing, VP E-commerce and VP Customer Support

  • Development of a new business model (subscription based program)
  • Program implementation across E-commerce, Marketing, Customer support, IT
  • Steer development of Ecommerce platform (hosting subscriptions, operational fulfilment, payment & financial reporting)
  • Project management of 6 direct FTE (2 product marketing managers, 2 IT project managers, 2 data analysts)

Results :

  • Grew non device related sales from 2% of total TomTom revenue to 15%

Air France-KLM

Customer Insights manager

Oct 1998 - Oct 2007

€21bn in sales and 105,000 employees

Air France KLM (Paris & Amsterdam), worldwide responsibility

Reporting to Director CRM.

  • Define and develop Corporate Consumer Insights (RFM segmentations, buyer vs flyer, LTV, etc.) on joint passenger base (60 mln passengers)
  • Embed usage of B2C and B2B consumer insights across all business units (Revenue Management, Global Business, E-commerce, Ground services, Marketing)
  • Management of 3 FTE (3 analysts)

Results :

  • Generated additional revenue for several corporate accounts, through new services, generating 5% additional profit margin on corporate travel.

Amsterdam, Pays-Bas

Customer Insights analyst

Déc 2000 - Avr 2003

Worldwide responsibility

Reporting to Customer Insights Manager.

  • Drive development of a central customer database & Campaign mngt tools worldwide
  • Centre of excellence for all international markets regarding database marketing
  • Drive channel shift to 1-2-1 Online communications

Results :

  • Successful integration of two frequent flyer programs in 2005, winner of CRM excellence award Gartner 2004

Air France-KLM

Management Information analyst

Oct 1998 - Déc 2000

Reporting to IT Project leader

  • Development of BI tools for Revenue Management & Marketing
  • Results : successful delivery of a monitoring environment for a newly developed revenue management steering methodology


Project Manager

Déc 1997 - Oct 1998

Reported to Senior Manager.

  • Developed center of excellence for BAAN
  • Results : implementation of ERP BAAN test system within DAF Trucks

HCL Technologies
New Delhi, India

Management Trainee

Déc 1996 - Déc 1997

Reported to Senior Quality Manager

  • Results : delivery of BPR assignment for sales and marketing department








Francais : Courant

anglais : Bilingue ou langue maternelle

Allemand : Bon niveau

Neerlandais : Bilingue ou langue maternelle