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MAGALIE DG Distribution BtoC et BtoB
1010 € HT par jour
Disponibilité : Dispo : Maintenant
Disponible en part-time: Oui

Profil mis à jour le : 17/07/2019

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1010 € HT/j
Disponibilité : Dispo : Maintenant
Mobile en france

Note Globale    


46 ans


DG Distribution BtoC et BtoB

Expériences professionnelles


The ShoeLab

Head of Sales & Marketing

Sep 2018 - Aujourd'hui

Segundo Mundo Asia – Hong Kong

Paris (75000)

CEO / Managing Director

Mars 2015 - Mars 2018

(25M€, 35 people)
65 retail stores, 250 wholesale customers, mellowyellow.com

Definition and set up of a vision and strategy for the Brand after its recent acquisition

  • Global Management and development of the brand
  • Complete Restructuring of the company (HR / process / organization)
  • Financial & profitability focus
  • Artistic Director and Transition Sales director

Paris (75000)

Business Unit Director

Mars 2014 - Mars 2015

Set up of a Business Unit

  • Set up of a complete category strategy (positioning, collection plan, price/product/distribution strategy)
  • Results : SS15 +25% CA

DDP, BMC company
Bègles (33130)

Managing Director

Oct 2011 - Déc 2013

(40 M€ turnover, 200 people)
women ready-to-wear
135 retail stores, 450 wholesale customers

General management and development of the company

  • Restructuring of the company (sales, logistics, marketing, product) & set up of a new global strategy
  • Direct management of marketing, sales (retail and wholesale) and design
  • Retail focus: set up of retail/performance culture, set up monitoring and management tools, processes & KPIs management, professionalize, train and coach teams, create « DDP experience », establish stock and reorder process adapted to retail, set up adapted VM approach….
  • Wholesale focus : corners and shop in shop development, setting up of new partnerships, team coaching
  • Marketing & product focus: set up brand identity and values, definition of the brand 5P, implementation of a collection plan (skus & price), implementation of CRM, setting up of PR&Community management
  • HR focus: restructuring the company, set up of a board, recruit and coach teams (management and sales team).

St-macaire (33490)

International Sales director

Jan 2009 - Oct 2011

(45 M€ turnover)

In charge of wholesale and franchising business:

  • Management of integrated sales people in France (5 pers), Italy (1 pers), Spain (1 pers), Export (3 pers) + agents & distributors
  • Management of an area manager, franchise store coordinator + back office team (5 pers)
  • Opening of franchise stores: more than 16 stores + corners (USA, Russia, Asia…...)
  • Results : FW10 + 10%, SS 11 + 18%, FW11 +20%

Paris (75000)

International Sales Director

Fév 2006 - Jan 2009

(18 M€ turnover)
Shoes manufacturer and distributor

  • Develop sales and margin worldwide margin for existing brands & Launch of upscale brands worldwide
  • Opening of new areas: Russia and Eastern countries, USA, Middle-East, Greece, Scandinavia. Australia….
  • In charge of the turnover, margin and P&L / Reporting to the licensors
  • Management of integrated salesmen in France, of agents (more than 20 agents around the world), distributors (around 15 to 20 worldwide) and key accounts worldwide.
  • Achievement: 40% growth for the 1st season, 55% growth for the 2nd season (SS07) in both margin and turnover.

Les Herbiers (85500)

Brand Manager for DKNY Kids

Fév 2004 - Fév 2006

(30 M€ turnover)
Kids fashion

  • Ensure the development, monitoring and delivery of margins, productivity and revenue targets.
  • Lead the kids brand to achieve profitable and brand enhancing growth.
  • Develop a clear, integrated and deliverable strategic business plan based on the external market and that will drive growth, profitability and brand health.
  • Drive cross-functional alignment and focus to deliver brand growth and marketplace leadership.
  • Ensure strong relationships with licensor: business plan follow-up, product strategy, business review and trade marketing activities.
  • Create and deliver a clear, measurable and achievable line plan that is consumer focused and driven by market needs.
  • Definition of the brand price positioning and strategy in order to ensure perfect price positioning and margin optimization.
  • Management of a product manager.

St-ouen (41100)

Strategic account manager

Jan 2003 - Fév 2004

– Womens & Kids apparel (6,5 M€)
Distribution subsidiary

  • Increase sales and develop the account in order to place it among the European strategic accounts.
  • Achievement: 40% growth in Kid (against a 18% target) and 20% in women (against a 12% target).

Société de Conseil et de Management de Transition

Category account manager

Jan 2002 - Jan 2003

Womens apparel (3,5 M€)

  • Develop women category with French key accounts: Mail order, department stores, buying groups.
  • Achievement: 55% growth (25% target) including a 200% growth with the main account bringing it to a European strategic level.


Export Manager

Avr 1999 - Oct 2001

– Cut & sew Division (150 M$)
Integrated Apparel group Toluca, MEXICO

  • In charge of the launch of the cut&sew division: US market and Opening of the European market and canadian market.
  • Diversification of sales networks and Setting up and management of a customer service department (4 people).


Sales Executive

Juin 1998 - Déc 1998

Apparel Trader, Turnover: 800 K$ – HONG KONG.

  • Responsible for the Back office and sales administration



1998     ISEG Business School - Strasbourg, France - International Trade and Management Master Degree; Focus: International Marketing & Sales, Export, Marketing & Strategy

1995     ULP (Louis Pasteur University) - Strasbourg, France - 2 year Economic and Social university degree

1993     High School Diploma "D" (mathematics & sciences)



anglais : Courant

espagnol : Bon niveau

allemand : Moyen