C-level commercially focused developer via digital transformation, culture, processes, organization and business model change management. Consumer oriented. Problem Solver. Flexible.
Ignacio GENERAL MANAGER FOR DEVELOPMENT/TRANSFORMATION IN FMCG
Contacter Ignacio
Disponibilité : Dispo : Maintenant
Disponible en part-time: Oui

Profil mis à jour le : 29/11/2023
1430 € HT par jour
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Disponibilité : Dispo : Maintenant
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Ignacio

53 ans

Le Chesnay

Ignacio
GENERAL MANAGER FOR DEVELOPMENT/TRANSFORMATION IN FMCG

Expériences professionnelles

 

Freelance
Arrondissement de Versailles

Marketing & Development executive advisor

Sep 2021 - Aujourd'hui

- Business Intelligence/AI: Data Office organization set up, Global RGM, OBPPC
model / Retail Picture of Success, Retail performance analysis, Retail media
effectiveness, Data science and AI application to CPGs’ Key business drivers.
- Business dev: international launches, customer engagement, branding,
communication, digital marketing, CRM, E-comm, trade marketing.
- Transformation: strategic repositioning, process simplification, performance
monitoring, multicultural teams’ leadership.
- Innovation: CSR/ESG sustainable development, design thinking, product
management, organisation, marketing execution.


DANONE
Paris

Global Data & Analytics Officer

Nov 2019 - Mai 2021

  • Creation of a digital Danone in support of the One Planet One Health objectives. Enablement of every Danoner to use data and analytics to measure and improve their work.
  • Set up a new Data Office department at Danone: Mission statement, organisation, processes, tools.
  • Lead of Data Projects globally to drive the digital transformation across Sales, Marketing and Innovation functions.

IRI
Paris

Africa Region General Manager & EVP International Strategy

Mai 2015 - Août 2019

Leading provider of big data, predictive analytics, technology and forward-looking insights to CPG, OTC healthcare, retailers and media companies. $1.5 billion turnover, 5.000 employees.

  • Corporate Strategy work as well as Corporate Development (M&A, building partnership, and financial/ business planning), focused on identifying growth levers.
  • Direction and leadership in key strategy work-streams, in collaboration with Client Solutions, Analytics, Technology, Operations and Finance teams, representing the Corporate Strategy point-of-view and leading analytical support.
  • Communicate strategic priorities across multiple constituencies, both internally and externally, deliver insightful recommendations, build consensus and effectively influence senior-level stakeholders and cultivate enduring, trusted relationships with IRI's client's and partner's senior leaders.
  • IRI International results: 2015-2019 revenue multiplied X2 and EBITDA X3.
  • Promoted to General Manager of Africa business (added to Strategy responsibilities), in March'17, with operations in South Africa, Namibia and Botswana. Headcount: 150.

MPOWER CONSULTING

CEO & Founder

Jan 2011 - Avr 2015

Spain, Europe

Start up in Business and marketing innovation consulting. €0.5m turnover.

  • Main clients: Telefónica, Vocento, Gas Natural Fenosa, Cepsa, Best Water Technology, Schindler, SIG Combibloc, Planeta de Agostini. Leroy Merlin, Dufry, EasyJet, Grupo Prisa, Young&Rubicam, Puig Perfumes, Buongiorno, Henkel Mexico, Cadbury Schweppes, Banco Santander Mexico, Gillette Mexico, Telefónica Colombia.
  • Projects overview:
    • Consultancy: Transforming companies through innovation.
    • Entrepreneurship: Co-foundation and management of Institute for Internet Development (ISDI). Executive school in Digital Business.

PRIVATE EQUITY

General Manager, Head of Corporate Acquisitions and Business Development

Juil 2006 - Jan 2011

Spain & Portugal

PRIVATE EQUITY build up within Health Care sector (GRUPO TAPER.). €90m turnover. 500 employees

  • Corporate acquisitions and integration. Integration of the company ‘La Casa del Medico’ in 2006. Asyter was bought in 2008, managing 6 dialysis hospitals. M&A prospect companies’ analysis.
  • Medical Devices division management. Turnover 2006-20011 CAGR was 15% and EBITDA 20%. 60 employees
  • Business Development. Responsible for hallmark strategic projects: Logistics outsourcing. China operations. New distributor contracts.

NOKIA

Marketing Director

Sep 2003 - Juil 2006

Spain & Portugal

Member of the Nokia Spain and Portugal executive committee.

  • Turnover: €300m. Marketing budget: €30m. Nokia Multimedia Iberia Sales increased 53% in 2005 and average selling price 21%.

L'OREAL

Marketing Manager. Shampoos, Styling and Fragrances

Sep 2001 - Août 2003

Spain

Consumer Product Division

  • Strategies and plans development for Spain, with P&L responsibility.
  • Revenue: €50m. Marketing budget: €15m.

PROCTER & GAMBLE

5 fonctions successives

Jan 1992 - Sep 2001

HQ in Switzerland & Spain

Global Brand Manager. Fine Fragrances. HQ Switzerland (3 yrs.)

  • Development of strategies and plans for Europe for Boss (‘00-‘02) and Boss Woman launch (Sept’00), with P&L responsibility.
  • Turnover: $115m, budget: $40m. Both Boss and Boss Woman achieved top 5 leadership position first year after launch, highest share ever for any P&G fragrance.

Brand Manager. Fine Fragrances Spain (3 yr.)

  • Marketing dpt. management and mkt. plans development in Spain, with P&L responsibility
  • Turnover: $39m, budget: $13m.

Product Manager. Hair Care, Styling and Household Cleaners. Spain (1 yr.)

Product Planning Manager. Household Cleaners (1 yr.)

  • Responsible for production planning, import and finished product stock levels.
  • Product availability increased from 75 to 98%. Stock levels decreased from 60 to 25 days.

Customer Accounts Analyst. Corporate. Spain (1 yrs.)


Formation

 

2005     INSEAD (Fontainebleau) - Customer Focus Executive Program

1988     ICADE Business School - Bachelor of Science in Business Administration (E2)

Langues

 

Francais : Près de La langue maternelle

Espagnole : Langue maternelle

Anglais : Bilingue ou langue maternelle

Alemand : Bon niveau

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