"Quand nous prendrons conscience de notre rôle, même le plus effacé, alors seulement nous serons heureux. Alors seulement nous pourrons vivre en paix et mourir en paix, car ce qui donne un sens à la vie donne un sens à la mort. " Saint Ex
Pierre Directeur Général - General Manager - CMO - COO
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Profil mis à jour le : 10/01/2023

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Pierre

Neuilly-sur-seine

Pierre
Directeur Général - General Manager - CMO - COO

Expériences professionnelles

 

Yselis

Directeur Général

Jan 2022 - Aujourd'hui

Management de transition - DG - DGA - CMO - COO


LEEMO

General Manager

Mai 2019 - Jan 2022

(owned by Foncia & Primonial) B2B

  • Successfully reorganized the company after acquisition (sales, product, IT, marketing)
  • Redefined strategy to focus on most profitable segments
  • Developped the plateform to become leader on its market (intermediation between property developpers and distributors)
  • Managed company acquisition and transition process between Foncia Group (seller) and Primonial Group (buyer)

TULO

General Manager

Sep 2017 - Fév 2019

(owned by Conforama) B2B & B2C

  • Launched successfully tulo-matelas.fr (Digital native vertical brand) in France as an intrapreneur (bed-in-a-box concept)
  • Recruited the team - Defined product, Brand content & Digital Marketing strategy - Implemented supply chain and distribution (online stores, marketplaces, retail)
  • Managed transition after shareholder went to bankruptcy

LAPEYRE GROUP

Digital Marketing and Client Director

Mars 2016 - Sep 2017

(owned by Saint Gobain) B2B & B2C

  • In charge of digital marketing strategy (7 million € budget in SEA, SEO, Display, Direct Marketing, Analytics, Social Media, UX...)
  • Redesigned CRM strategy and tools (Salesforce, contact center)
  • Increased sales by +20% in 2016 through ecommerce and omnichannel distribution
  • Redefined the digital part of the rebranding with a brand new UX/UI
  • Created, recruited and managed different teams (~20 people)

LUXAIR GROUP

Head of eCommerce, Online Marketing and Direct Sales

Oct 2011 - Mars 2016

(owned by Lufthansa) B2B & B2C

  • Created, recruited and managed the eCommerce and online marketing team (turnover 50m€)
  • Defined and led the implementation of the 3 year direct sales strategy including new distribution channels (3 year targets reached in 2 years)
  • Managed eCommerce projects (SEO, SEA, mobile applications, CRM, social media management, implementation, new websites, new booking engines, Amadeus Altea implementation)
  • In charge of all ancillary revenues and eServices at company level (as from 2013)
  • Managed some acquisition projects at the company level (valuation, due diligence,...)

THOMAS COOK
Paris

Omnichannel Distribution Project Manager

Août 2008 - Juil 2011

  • Defined the Thomas Cook multi-channel strategic distribution plan for 2009-2013
  • Worked on sales strategic e-commerce and retail new opportunities
  • Designed and implemented several cost saving initiatives (2,7m€ savings)
  • Led 10 acquisition initiatives, including the acquisition of a travel agency network: Wasteels (€55m revenues, 36 shops)
  • Direct report to CEO

CITIGROUP
Londres

Analyst

Sep 2007 - Déc 2007

  • Participated in financial analysis on IPOs (incl. Foncière des Régions) and accelerated placement offer (EDF €3,7 bn)
  • Designed and implemented a monthly French ECM (Equity Capital Markets) reporting

ERNST & YOUNG
Paris

Analyst

Nov 2006 - Août 2007

  • Conducted Financial audits

FRENCH NAVY

Officer of the deck

Août 2005 - Août 2006

Managed 30 people on a 60 meter ship with police missions in the fields of maritime drug police , Ariane space rocket and Fishing

Formation

 

2005     DAUPHINE Paris - AMERICAN UNIVERSITY Washington DC - Master in International Business and Finance

2002     DAUPHINE Paris - Bachelor in Finance and Marketing

2000     DAUPHINE Paris - Bachelor in Applied Mathematics and Liberal Arts

1995     Lycée Stanislas Paris - Scientific Baccalaureate

Langues

 

Francais : Langue maternelle

Anglais : Niveau avancé

Espagnole : Intermédiaire

Allemand : Intermédiaire

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