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Profil mis à jour le : 18/06/2023

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Valérie

48 ans

Le Vésinet

Valérie

Expériences professionnelles

 

LA PRAIRIE
Boulogne-Billancourt

CONSEIL STRATEGIQUE

Mai 2023 - Aujourd'hui

Conseil stratégique auprès de la direction générale France

  • Recommandation stratégique visant à repenser le modèle de distribution, les partenariats clients, l’exécution Retail et recommander le développement d’un réseau de boutiques en propre
  • Refonte de la stratégie digitale / Refonte de l’organisation commerciale et Retail
  • Transformation

LVMH

EUROPE MANAGING DIRECTOR

Nov 2018 - Fév 2023

Implemented plans for growth and brand building for the TR EUROPE business within LVMH Beauty with a complete new portfolio approach
o Retail revenue > 300 M€ o Overall management of 6 seniors direct report including 3 Brand GM, 100+ executives and 600+ salespersons o 58 countries - > 900 doors o In charge of Strategy / Sales / Retail / Negotiation / Marketing / Controlling / Go to Market & Merchandising o Brands: GUERLAIN / GIVENCHY / KENZO / ACQUA DI PARMA / LOEWE / MAISON FRANCIS KURKDJIAN / FRESH / BENEFIT / MAKE UP FOR EVER / FENTY BEAUTY & SEPHORA COLLECTION o P&L ownership per brand
o Main achievements o Implemented the new sales & retail strategy by enhancing the visibility in new doors of the portfolio increasing space of already implemented brands and introducing 5 new ones, lead negotiation for whole portfolio with key improvements and massive battles o Implemented the first Multi Brand approach for perfume & cosmetics brands within LVMH o Prepared the rebound after COVID CRISIS and bring back the portfolio OP to breakeven in 2021 and back to profit in 2022 o Gained brand expression and visibility in key markets, gained market share in TR Europe


DIOR

REGIONAL SALES DIRECTOR

Sep 2013 - Oct 2018

In charge of all TR European accounts - including UK + North & South Africa + Israel, of «Wholesale" & "Retail" sales of DIOR PERFUMES & COSMETICS in all Travel Retail doors in Europe
o Retail revenue > 300 M€ o Overall management of 5 senior direct reports, 50+ executives and 500+ salespersons o 58 countries - > 900 doors o In charge of Strategy / Sales / Retail / Negotiation / Go to Market for DIOR for the region
o Main achievements o Implemented a new Retail strategy approach (Marketing, Trade, Merchandising & Training) per category of shops o Negotiated the first Boutique pour Dior in TR EUROPE o Maison Christian Dior & Backstage concepts introduction negotiation (Heathrow / Roissy / Dublin etc ...) o New Trade approach - More drive to store actions / 3 axis 360 plan / Cross categories approaches o Restructured a new team (changed the organization to mirror retailers' ones (by Key Account) and strengthen the Field (with senior regional Retail Manager) - Lead by example - being more than 150 days on the floor o Solid & efficient partnership with all key retailers o Gained brand expression and visibility in key markets, gained market share in TR Europe (for 3 consecutive years:
growth 1.8pts faster than the market in 2015, 0.1 pts in 2016 and 3.2 pts ytd 2017)

DIOR

KEY ACCOUNT DIRECTOR / REGIONAL SALES DIRECTOR

Août 2008 - Oct 2013


Marionnaud & Independents FRANCE

Key Account Director

Juil 2011 - Oct 2013


FRANCE

Regional Sales Director

Mai 2010 - Oct 2011


Douglas FRANCE

Key Account Director

Août 2008 - Sep 2010

o Retail revenue > 100 M€ o Overall management of 2 business developers, 4 back office sales assistants / sales force organization of 50+ o In charge of Strategy / Sales / Retail / Negotiation / Go to Market for DIORor o FRANCE - > 800 doors

o Main achievements o When in charge of Marionnaud & independents :
o Improved significantly the OP (+3 points) o Implemented new sales strategy / Best market share gain in 2012 & 2013 versus other operators in France o Brought the "independents" from position #2 to leadership o When regional sales director :
o Best area in term of growth, market share gain (in all categories) and rankings o Pilot project: Test the first Makeup artist roadshow concept - Implemented in all regions afterwards o When in charge of Douglas :
o Improved by 1.5 points the market share in 1 year o Significantly improved the permanent & temporary visibility (qualitative & quantitative) in Douglas doors o Had an aggressive trade plan: from zero to hero with Mother s day & Christmas slots (originally Chanel) o I broke the Douglas deal: from unconditional to 100% conditional - first Market within Europe to succeed o Douglas: Dior from position #2 to leadership

CHANEL

KEY ACCOUNT MANAGER

Avr 2004 - Juil 2008

In 5 years, Moved from the smallest and less strategic area to the flagship one - Nordics (Export & TR), Gbr Heinemann (TR), Central Europe (Export)
o Retail revenue > 110 M€ o Overall management of a team of 90 people o In charge of Strategy / Sales / Retail / Negotiation / Go to Market for CHANEL for the above markets / TR account o With a strong flagship focus (Istanbul, Frankfurt, Oslo, Copenhagen within TR & department stores in LM) o 15 countries - > 400 doors o P&L ownership
o Main achievements in TR o Achieved the best growth within the team within a double digit growth in 3 years o Positioned the brand as the absolute leader in all European airports (Chanel from position #2 to leadership) o Achieved a strong step change in term of Trade & Space: new Trade concept / Temporary pop up shops etc ...
o First 3 axis animation in TR EUROPE ("What is your Allure by Chanel") o First cross division animation with Chanel Perfumes & Cosmetics and Les exclusifs (from Fashion) o Main achievements in local markets / Export o Obtained a growth twice above the shop trend in all markets / re articulated the sales terms o Opened the first skincare cabin in Croatia, inaugurated the second Chanel Pop Up store in Croatia just after the first one in Italy

WITH ASIAN FOCUS CHANEL

WORLDWIDE SALES FORECASTS MANAGER

Oct 2002 - Avr 2004

o Duplicated the success of the organization put in place in EUROPE o Recruited & trained the Asian Team (1 Manager + 2 forecasters) o Stabilization of Asian forecasts / significant improvement of forecasts accuracy & quality of stock coverage o Implement Pre-S&OP process within Asian affiliates on a monthly basis - going to Taiwan, Japan, Korea, China on a monthly basis
o Main achievements o Slow movers stock reduction by 45% / Forecasts accuracy improvement by 60%, o Significant improvement of Forecasts accuracy & strong reduction of stock

CHANEL

EUROPE SALES FORECASTS MANAGER

Nov 1999 - Sep 2002

o Implemented, recruited & trained the European Team (5 forecasters) o Co leaded the Pre-S&OP meeting with the COMEX on a monthly basis
o Main achievements o Strongly reduced the slow movers' stock by 45% / Improved the Forecasts accuracy by 60% o New forecasts tool & KPI implementation

Formation

 

1998     ESSEC PARIS - Post Graduate MASTER - Equivalent to a Master's Degree in Marketing / Sales Management - Major of Promotion

1995     AGRO PARIS TECH PARIS - Engineer in Food Industry specialized in Industrial & Supply Chain management

1993     high scientific school -

1993     - Baccalaureat C; A-levels

Langues

 

Anglais : Niveau avancé

Francais : Langue maternelle

Espagnole : Niveau avancé

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