CEO / COO / Directeur BU - Spécialiste digital / transformation & scale-up

Leading French domain name registrar and web hosting - 150 employees in Europe / Taïwan & North America - 350K active users (corporate B2C & Reseller) & 2,5M domain names

Leader in France, Belgium & Spain for multi-brand used car sales distribution over the internet. 2Bn€ turnover, 1800 employees.

• Leading M&A activities to support plan to become the preferred used car B2C platform in Europe. Focus on M&A to integrate new partners in the group: led acquisition in March 21 of Motordepot, one of the leading independent car retailers in the UK (>£200M revenues), and in June 22 Onlinecars in Austria (€200M revenues)
• Lead role in Aramis Group's IPO which led to the successful introduction in June 21 of the company on the Paris stock exchange – 400M€ in proceeds raised
• Operating & integration business partner for recently acquired companies in Belgium (Cardoen, 200ME turnover) & Spain (Clicars, 50ME turnover). Main focus on digitalization of the customer path, fleet supply chain optimization, development of new used cars business line, follow-up of day-to-day business → EBITDA increase of 20%, used car sales x2 & 14M€ free cash flow in FY2020

Online Travel Agency focused on short break packages - 90M€ Business Volume in 2017 - 25% YoY growth since 2011 - 150 employees in Paris & Barcelona - Cash injected in business <2M€

Paris (5 years) & Barcelona (2 years)

• Reposition the brand and the company’s strategy: become the European leader for short breaks
• Improve revenue in core markets (France, Spain, Belgium) : from -20% in oct 2010 to consistent +25% YoY
  • Develop strong B2B relations to improve Market share within 7000 hotel & activity partners
  • Significantly improve online purchase funnel: Develop a leading product (desktop & mobile) to better answer customer needs → Online Conversion rate doubled in 4 years + awards on usability & website design
  • Improve acquisition channel performance (newsletter, SEA, SEO, display…) and develop new ones (metasearch, display, Facebook, TV…)
  • Internalize Call Center in Barcelona
• Launch new countries: Spain launched in 2011, Netherlands in 2016 and Italy in 2017
  • From 5% share of .es / .be / .nl and .it to 50% in 8 years
• IT internalization & total platform refactoring : switch from external development to internal, creation of product team & IT team (from 2 to 30 staff), management of legacy & progressive refactoring of the platform → evolutive architecture with a DDD approach
• Rationalize processes and return to profitability :
  • Company « well managed » with return to 1.5ME EBITDA in FY2018 vs –1,6ME in FY2011
• Relations with shareholder (private equity type) and potential investors, including due diligence

Car rental industry leader in France - 380M€ turnover, 1400 employees

Member of the Board of directors - Responsible for 200M€ revenue - Team of 45 employees

• Responsible for leisure customers (domestic & inbound) direct, partnership, and intermediary sales in a multi-channel environment : Develop Avis.fr website (30M€ turnover) and increase sales through partner embedded microsites, other direct channels & B2B sales (French national railway partnerships, OTAs, travel agents…)
• Responsible for pricing (yielding / revenue management)
• Definition & implementation of Avis France Marketing strategy : brand repositioning and management of a 10M€ communication budget, implementation of new innovating services (3 minute key delivery promise, car sharing service, home delivery,...), loyalty program development
• Press relations : improve journalist networking  40% share of voice
• Responsible for back office and customer service management : billing, after sales processes
  • Customer service of the year award 2010

In charge of the Business Unit - 50 agencies representing 45M€ turnover, 200 employees

• Recalibrate the organization : recruitment of support functions and redesign of the network, opening and closing of agencies, better links with trade unions
• Create and animate a customer service improvement process : KPIs, continuous improvement process
• In charge of relations with local authorities : Grand Lyon, Lyon & Grenoble airports, SNCF

Member of the Board of directors - New position

• Drive a change in the company's processes and methods : switch from a traditional to a project based way of working in order to substantially improve the company's ability to react to market changes and generate EBIT
  • Dedicated methodology and tools, deployed thereafter by the company at pan European level
  • Definition & deployment of 44 projects generating an EBIT improvement of 10M€ / year
• Revamp the commercial strategy : analysis and review of commercial strategy and priorities by segment

Generalist, with special focus in marketing & sales in high tech and FMCG

• ACCOUNT MANAGER – MICHELIN UK (London) : Increase revenue and animate a portfolio of car tyre outlets
• MARKETING COMMUNICATION MANAGER – MICHELIN EUROPE (Clermont-Ferrand)
• COMMUNICATION MANAGER – MICHELIN SWITZERLAND (Fribourg)

• AUDITOR (review of financial processes, account certification)