CEO / COO / RETAIL/ OPERATIONS / MARCHANDISES

( OPERATIONS DIRECTOR ) – COMEX MEMBER
T.O: 2 Billion of Euros / 105 stores / 10 000 FTE / Direct reports16 people.

• Redefine of the business model Hypermarket & Supermarket / T.O: +23,6 % average growth over 7 years.
• Launch the global store renovation plan : Additional sales growth of +15%.
• Purchase and Merge the Argentinian company EKI (150 stores) : Better integration of the group.
• Creation of a customer plan (digital web, mystery shopper, training) 87 % in customer satisfaction.
• Brand storming / Redefine the sales strategy for the appliance sales force / Skills Assessment for the team and training plan / Country roll out / Extended warranty sales + 3% of commercial margin
• Launch Digital Initiatives ( non food web site, store test Monroe + 95 % growth, cashier pilot).

– COMEX MEMBER
T.O : 1 Billion of Euros / 80 stores / 15 000 FTE / Direct reports 15 people.

• Reorganization of the commercial sales team : Growth of T.O. + 14 % in LFL.
• Redefinition of the promotional plan / Supplier Sourcing / Volume Negotiation / Differentiator Marketing / + 50 % of T.O. on the categories / 1 % additional commercial margin
• Optimization of the supplier-item database and implementation of store marketing clusters.
• Creation of store test and roll-out at country level: Best performance of the BU.
• Launching of a remodeling hypermarkets in 12 stores ( additional growth + 12 %).

– COMEX MEMBER
T.O: 200 Million Euros / 11 stores / 2000 FTE / Direct reports 15 people

• Successive animation of the 2 most profitable store perimeters ( 6 to 8 % EBIT ).
• Opening of 5 big hypermarkets in 2 years.
• Active participation in the draft of the country strategy in support of the COO / CEO.
• Design and launching of the mystery shopper ( 82 % satisfaction rate ).
• Guarantor of the Carrefour Cempaka Putih University/ Training center (training, writing, organization…).
• Detection, monitoring and training of local talent ( referent trainer ).

T.O: 400 Million Euros / 20 stores / 55 FTE / Direct reports 8 people

• Validation of the food business model / Redesign of the commercial organization. T.O. growth + 20 % en LFL.
• Definition of Clusters for assortments, pricing, layout.
• Reorganization of the national negotiation process with suppliers. Additional commercial margin +1%.
• Analysis and redefinition of the marketing strategy (web site, home delivery, bus).

Hypermarket Chuan Yi Jia / T.O 80 Million Euros / 14 000 customers by day / 600 FTE / EBIT 8 %

• Store remodeling ( customer study, layout, marketing, assets ) :T.O. growth 15 %, EBIT + 20 %
• Network strategy with Beijing authorities (minister, city, control office ) and lobbying policy..

– COMER MEMBER

• Store remodeling with set up of a plan against Walmart opening.
• Creation of an innovative plan for comparative in-store prices versus Walmart.
• Referent and trainer for Carrefour Mexico store managers

– COMEX MEMBER

• Opening Hypermarket Carrefour Maipu and Kennedy / Remodeling Hypermarket Velasquez.
• Implementation of back office projects ( loss, cashier ) and customer service.
• Launch of an innovative customer plan (transport bus delivery, taxi service…)

• Opening of the first hypermarket of 10 000 m2.
• Definition of the assortment and supplier negotiation.

.