Pour s'améliorer il faut changer, donc pour être parfait il faut changer souvent. W.Churchill
Olivier Directeur Général transformation
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Profil mis à jour le : 05/02/2024

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Note Globale    

gestion de crise
gestion de PSE
réorganisation
Gestion de crise
retournement
Directeur commercial
, ancien collab.

le 24/01/2024 par une personne étant Directeur commercial

Très bon manager droit honnête fermé mais très humain.

Olivier

61 ans

Hédouville

Olivier
Directeur Général transformation

Expériences professionnelles

 

Aurilis Group

General Manager & Merliger

Jan 2019 - Aujourd'hui

Emil Frey subsidiary dedicate to IAM, 550 employees - 100M€

Emil Frey AG is an Helvet Company European leader in importation and cars distribution with over 15 Billions € of turn over.

  • Turnaround mission in a crisis context following the company's takeover by the Emil Frey Group,
  • Depth analysis of the global situation, distribution, sales, finance, structural cost, logistic, organization and human resources,
  • Definition of the strategy with the management committee and implementation of the "Phoenix" plan to return to growth and break even,
  • Implementation of Job Saving Plan “PSE” (115 redundancies), managing relationships with French authorities (Dreets), negotiations with social partners and unions,
  • Full reorganization of all HR, Finance, Supply chain, Sales, Distribution and Logistics organnization,
  • Definition and implementation of a new BtoB/BtoC store concept,
  • Marketing: redefinition of product ranges, pricing analysis, complete review of Asia/Europe sourcing,
  • Digitizing the offer and customer experience,
  • Launch of a plan to boost the growth of an integrated garage network,
  • Mobilizing teams around the turnaround plan and introducing a results-oriented culture,

CONTINENTAL FRANCE

Business Unit Manager - Passenger Light Trucks and Motorcycle

Jan 2011 - Jan 2019

Tire Division - 240 employees - 350M€

Continental is a worldwide leader in Tyre and automotive industry

Member of the Steering committee

  • Create, implement strategy and plans to achieve targeted sales volumes, channel, customer, product mix, market share, net sales and EBIT for PLT and Motorcycle activities,
  • Forecast future customers, market and competitors’ trends and provide leadership in the markets to the company’s benefits,
  • Define and manage the sales team organization as a team player, Key account managers, Field Sales Force, Call Center and remote Sales Animators,
  • Study and deployment of a new sales organization based on the experience of employees and customer expectations to support changes in working methods,
  • Manage customer relationships at all level and personal care for all major key accounts including tender negotiations,
  • Manage the monthly sales, mix and forecast to drive the BU financial forecast,
  • Develop private brands for Car manufacturer and Auto Center
  • Represent the Company to the BU tire market including customer associations, lobby group,
  • Negotiate the annual BU plan and participate to the plan as member of the Board of Directors,
  • Integration of the Motorcycle activity (2011), creation of the distribution network,
  • Achievements to date: Pdm +24%, Units +22%, Net sales +20%, EBIT+ 28%

Société de Conseil et de Marketing
Paris

General Manager

Jan 2007 - Jan 2011

25 employees - 12M€

  • Loyalty program services and Communication gift sagency,
  • P&L management,
  • Management and support of the KAM team,
  • Development of sales promotion and motivation programs,
  • Key customers, HONDA, SAGEM, SUEZ-EDF, LAGARDERE, VINCI, BOIRON, VEOLIA, SAFRAN....

IPONE Lubricant

Deputy General Manager

Jan 2006 - Jan 2007

40 employees - 13M€ - Motul Group

Exclusive motocycles brand, 1500 Pos, 60 distributors on all 5 continents

  • Strength the international organization and development,
  • Analysis of market potential and competitive landscape,
  • Negotiation with local importers, manage the forecast sales plan and budget,
  • Participate to international events, fairs, product launches,
  • Increase brand visibility and notoriety through sponsorships actions: winner of Dakar 2007

Hein Gericke France

Executive Director

Jan 1997 - Jan 2006

Eurobike AG Groupe - 250 stores- 450M€

Member of the Board of Directors

  • Leading European distributor specializing in motorcycle equipment and spare parts,
  • Manage the financial crisis and reorganization of the distribution network,
  • To restructure and reorganize the French subsidiary through regional synergies, logistic, market demand, marketing, finance,
  • Develop and implement a new store concept (10 shops in France),
  • To develop a shop in shop concept targeting motorcycle dealers (150Pos),
  • Definition for Southern Europe product lines,
  • Implementation of Marketing plans and corporate communication campaigns,

APRILIA France

Sales and Marketing Manager

Jan 1993 - Jan 1997

Italian motorcycle and scooter manufacturer

  • Launch of the French subsidiary,
  • Creation of the commercial structures and organization,
  • Definition and implementation of the sales strategy,
  • Creation and animation of the dealer network (300 POS),
  • To recruit, to train, to manage the sales force and staff (45 employees),
  • Manage budget and products forecast in line with the factory,
  • Execute marketing plans and established corporate communications and PR

TRIUMPH France

Sales Manager

Jan 1991 - Jan 1993

English motorcycle manufacturer

  • Manage and execute the comeback strategy on the French market,
  • Create from scratch the dealer network (65 POS),
  • Drive the BtoB and BtoC marketing plans and activities,
  • Organize and participate to national and international events, fairs, PR

Formation

 

2019     University of St Gallen Switzerland - Certificate program in International Retail Management

2000     University HEC - School of management training -

1984     Paris - Marketing et Affaires Internationals - Master's degree ICD

1983     - Bachelor's degree in marketing

Langues

 

anglais : Courant

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