Seul on va plus vite, ensemble on va plus loin

Note Globale    

Laurence

59 ans

Meudon

Laurence
DSI/CTO - Direction de programmes transversaux de transformation digitale

Expériences professionnelles

 

Groupe de Retail Luxe (CA 20mds€)
Genève

Création fonction Architecture d'Entreprise

Mai 2022 - Aujourd'hui

Objectif :

faire aboutir un cadrage enlisé de transformation digitale groupe à horizon 5 ans et faire monter en puissance la cellule architecture d'entreprise groupe qui le pilotera.

dans un contexte

  • de 12 maisons en compétition mais auxquelles le groupe souhaite apporter un support, des outils et des processus cohérents
  • d'évolution des attentes clients (fraude, RSE, multicanalité, fluidité de l'expérience client),
  • de rachat stratégique d'un partenaire e-commerce
  • d'un d'upgrade lourd de SAP (CEE vers S4Hana) d’ici 3 ans

Résultat : en 6 mois, avec direction d'une équipe de 4 consultants et en contact avec +40 interlocuteurs dans les différentes maisons et métiers (Sourcing, Supply Chain, Retail et Encaissement, Reporting Financier, Gestion de Stocks et Enrepôts, Service Support/Réparation, Service Authentification et Offre pre-owned), le rachat du partenaire e-commerce est conclu, les acteurs business et IT s'accordent sur une Road Map de plusieurs millions de $ et la cellule architecture est confirmée dans son rôle de pilote de la transformation.


Faure Herman (équipements Oil&Gas, Aerospace, 60M€)
La Ferté-Bernard

Directrice de la Transformation

Fév 2021 - Nov 2021

Contexte : Suite à fusions/acquisitions depuis 2017, situation instable de la fonction commerciale et difficulté à formaliser une offre produits monde pour soutenir une réorientation stratégique

Mission : Créer en 4 mois une fonction marketing (produit + digital) pérenne permettant de soutenir la stratégie de diversification secteurs, produits et services

Résultats : Confirmation de la vision, investigation sur l’origine des difficultés dans les différents pays et métiers - Structuration de l’offre de services et mise en place des process - Création d’un site internet de commerce BtoB en 2 mois - Négociation des rôles entre les pays et métiers vis-à-vis du marketing (30 personnes) et coaching du responsable marketinget de son équipe (4 p)


IN Group
Douai

Audit Opérationnel de la BU Services

Fév 2021 - Mars 2021

Contexte : Accompagnement à l'onboarding du nouveau VP Services

Mission : Donner une vue de l'organisation et trouver la source de mécontentements clients induisant des pertes de rentabilité.

Action :

Analyse de tous les process End to End d'Avant Vente, de Déploiement, de Run et Support Client dans la BU, et dans toutes les BUs participantes aux contrats, ainsi que chez un client très insatisfait (interview de 60 personnes) sur 10 sites

Restitution et proposition d'un plan d'actions interne de réorganisation au sein de la BU Services, de chagements de pratiques (rex, appels aux SAV des sous-traitants) et dans la relation avec les autres BUs, priorisés par cout et impacts (Total 800K€ en 3 mois)

Résultats:

Ma descriotion à permis à la VP Business d'arriver dans son poste avec une compréhsion plus pragmatique des actions à mener.

Le COVID a fait stoppé ma mission mais ce plan d'action a été mis en oeuvre un an plus tard et la BU Services est devenue rentable par la suite.


WETROTT'

SCALE UP COO AFTER DEFECTION OF A MAJOR SHAREHOLDER AND INVESTOR

Mai 2018 - Août 2018

Futur Velib’ for station based urban e-kickscooter rental (2p, 2 M€ Projects) Paris

Context

  • WeTrott' has just won 2 major city bids in Paris and failed to raise funds. At the same time, a major shareholder with know-how in operations is quitting.

Mission

  • Make WeTrott' able to deploy and operate hundreds of stations distributing thousands of e-kickscooters in the Paris area before the end of 2019.

Actions

  • Transform the culture of the founders from sales to services.
  • Define a road map to scale up the organization, processes and IT system.
  • Put together a Data and Security Strategy in a collaborative ecosystem.
  • Participation to ITxPT norm implementation discussions.
  • Sourcing of IT System vendors (Vulog, Digimobee, RideCell). Build progressive agile budget and calendars.

Results

  • WeTrott' now has a credible pitch and business model. They are in the process of raising 2M€. They continue to collaborate with the ecosystem to move on with plans and calendars.

ALLIANCE RENAULT NISSAN

ROBOTAXI PLATFORM DIRECTOR

Oct 2017 - Mai 2018

RoboTaxi Services (200 p, 18 BU, Paris, Yokohama, San Jose)

Context

  • The Alliance, after 2 years with 200 p around the world, does not manage to put together a synergy between connected car and autonomous car technologies to operate services..

Mission

  • Unlock the situation and output a road map of enterprise architecture and IT platform to operate first Robotaxi services before 2020.

Actions

  • Produced a cartography of actors in robotaxis based on the value chains in VTCs and Carsharing and conducted a SWOT analysis of the 18 BU and experimentation partners.
  • Built a 360° E2E processes, architecture and RoadMap of a global platform allowing gradual, consistent and modular deployments in the different cities according to the chosen partners (Budget 60M€ in 1 year, 10 Mds€ within 10 years comprising the purchase of actors). Presentation to Alliance CEO.

Results

  • Previously planned technological synergies were transformed into business synergies.
  • New partnerships with already existing RideHailing, Carsharing, and afterSale services were concluded (Yuso, Karhoo, Marcel, ADA, DeNA).
  • In 2018, Program Moov’In.Paris (Replacement of Autolib’) and the Rouen, Saclay and Yokohama in the street live experimentations (Robotaxi services) were launched with scalable and consistent platform architectures.

EUROPCAR MOBILITY GROUP

E-COMMERCE PROGRAM DIRECTOR

Fév 2017 - Oct 2017

(140 countries, 2,5 Mds€) - Paris

Context

  • After having outsourced all its ERP IT to prepare IPO, and the subsequent appointment of a new CEO, Europcar (140 countries, 2,5 Mds€) is putting together a new strategy to expand its business to all forms of mobility and digitalize customer experience.

Mission

  • Accelerate the Go-To-Market of e-commerce projects in a context of rarefaction of local IT resources

Actions

  • Spotted sponsors and motivations - Clarified Objectives and ROIs- Put together a Governance of projects
  • Impulsed the transformation of legacy architecture in SOA mode with 7 different application products
  • Distributes projects and runs on 7 corresponding transversal multidisciplinary platforms embarking providers (250 p, 12M€) and promoted experimentation/modes modes to establish agility and collaborations and break silos*

Results

  • Europcar is now structured in a way that allows a time-to-market of their initiatives in less than 6 months

ARC

AUDIT AND RECOMMENDATION

Jan 2017 - Fév 2017

National Private Property Owners Syndicate (14000 members – Lobbying) - Paris

Context

  • 3 year after lodging improvement (ALLUR) law implementation, the ARC notices that private owners cannot find property management companies at a decent price or quality of service

Mission

  • Investigate ways to improve Quality of Service by Property Management Companies in relationship with current lobbying with French Government to modernize this activity

Actions

  • Produced a segmentation of Property Management and analyzed issues for each segment
  • Observed processes and tools usually used and linked them with encountered issues
  • Put together a new model where Property Management Offices would be run like Customer Care services and performance would be measured. Put together SLA description and penalties
  • Discussed proposals with 4 main vendors of specialized systems to propose evolutions and budgets

Results

  • ARC is now fully interacting with government-and vendors) to have government pay for changes and make SLAs mandatory in contracts - 3 actors have started an experimentation with SLAs

GEOCONCEPT

MISSION TO TRANSFORM LICENCE SALES INTO SAAS SUBSCRIPTION

Jan 2016 - Jan 2017

GIS System Vendor (field services scheduling, geomarketing – 35 countries – 100p – 20M€) - Paris

Mission

  • Help reorganization of editor processes and IT systems to offer already announced SaaS services

Actions

  • Introduced the notion of SLAs in their contracts, aligned with Azure and internal run supervision (in India) and customer support.
  • Proposed to install end to end process and SOA suite of CRM (Sales Force), multi channel tool (Zen Desk) and Run Monitoring Tools

Résults

  • Geoconcept is now making 50% of its profits on the Tour Solver Offer

BUSINESSLINE

TRANSITION CTO

Mars 2015 - Jan 2016

Customer Claim Vendor (30000 users, 10 p, 40M€) - Paris

Context

  • Businessline is a Family owned Customer Center Claim support system vendor. The system is 30 years old, with 30000 users. A year strategy to add more and more functions has complexified the product wich is based on an old technology and fails to attract new customers

Mission

  • Make the product attractive again as soon as possible by all the necessary actions

Actions

  • Worked Closely with Sales Manager - Retargetted the product spécification on a deployment value promiss of less than 3 month to differentiate it from Service Now or Jira.
  • Analyzed the whole claim process and overlap with already existing Applications in Customer IT Systems (BI, Asset-Management and CRMs).
  • Produced a SOA Architecture and retargetted the product on core features (enforce a codefree process and tracking SLAs) and created APIs with other systems
  • Turned product into a SaaS offer - Hired new R&D Team on .Net Agile skills and became an Azur Partner- Developped MVP in 9 months. Recruted Support and Professional Services Teams

Results

  • Migrated 3 clients in 4 months and gained a miracle contract with a major press actor that was deployed in 2 months.

ISM ANTONY

AUDIT AND RECOMMENDATION

Fév 2015 - Mars 2015

Private Education Institute (2000 students,200 p) - Paris

Context

  • In the education system, many educational tools and parent relationship systems have been installed. Managers (former teachers) have not been prepared to administer IT.

Mission

  • In a situation of crisis where IT works for nobody, perform an audit and provide recommendations

Actions

  • Segmentation of IT (Infra, Commodity IT, Administrative IT, Security IT, Educational Tools) for governance and operations - Repartition of responsabilities (RACI) between different actors
  • Recommendation on issue reporting processes and on externalization of maintenance services to different specialized contractors.

Results

  • ISM followed recommendation, and situation came back to normal in 1 month. Most of all, Management became more lucid of the cost of ownership.

SCUTUM

AUDIT AND RECOMMENDATION

Jan 2015 - Fév 2015

Private Education Institute (2000 students,200 p) - Paris

Mission

  • Guide CEO on process and budget to obtain an ISO27001 certification required by major customer

Actions

  • Audit on maturity of organization in 2 days (IT, building, awareness, incidents, recovery plans)
  • Described process and goals of ISO27001 Certification, and helped choose Director of Strategy and no CIO for RSSI role, recommended Certification Consultant Partners.
  • Assisted RSSI in selection of Partner and choice of scope for first step of certification

Result

  • Scutum obtained their first certification in 9 months.

RECYLUM

TRANSFORMATION DIRECTOR

Jan 2011 - Déc 2014

Eco-organism for Lamps (40p, network of 2500 collectors, 33 M€) - Paris

Context

  • Recylum needs to broaden its offer to other categories of waste to gain an accreditation from the French Government. This implies new contracting and logistics processes

Mission

  • Adapt processes and ERP to transform the company and its ecosystem to this business change

Actions

  • Modelled existing and envisonned registration, offset agreements and logistics processes with teams
  • Externalized IT commodities and reinternalized legacy Tracking system - hooked it to IoT
  • Conducted development of a W4 process based ERP and integrated with Tracking
  • Defined the data valorization and sharing strategy in the ecosystem and with government
  • Embarked users and partners in change management and monitored adoption

Results

  • Recylum doubled its activity with improved traceability, more adaptability and no increase in back office staff.
  • They obtained accreditation and became leaders on 4 different types of waste. So, when the Government imposed a fusion between Recylum and Ecosystem, despite its smaller size, Recylum could impose its organization model and adapt to Ecosystem logistics.

SIS

TRANSITION DIRECTOR FOR EXTRA-SCOLAR ACTIVITIES

Oct 2009 - Déc 2010

International Education (1000 students, 150 volunteers, 3M€ Scolarship, 3M€ PTA Budget) - Paris

Context

  • For this international institution, in addition to education in different languages, organizing a lot of PTA activities for parents and students has become a key differentiator to socially integrate families of 20 different nationalities. The Academic Director could not keep up responsibilities for both Educational and PTA activities.

Mission

  • Create Organization and Governance of PTA : secure budgets and recruiting of volunteers

Actions

  • Segmented the 25 different types of activities and animated sessions for volunteers to communicate on their motivations, difficulties and ideas.
  • Embarked them in defining processes to anticpate needs, pass-over responsabilities, define roles and relationship with Educational structures, Cities and Governments, and with CFO.
  • Created a kwowledge base, online payment tool and reporting light system to go along with the agreed processes and monitored adoption
  • Secured 1 permanent assistant position to help with defined tasks and enforce collaboration
  • Launched a social network to facilitate communication and visibitity in the institution and with Cities and Governments.
  • Launched Alumni network (20000 p) and passed over animation to Educational Team
  • Passed over PTA running to 3 leader volunteering positions in direct link with the Board

Results

  • Board now has a clear understanding of Governance of PTA with no operational tasks.
  • Budget deviation passed from 70% to 7% - Volunteer churn has passed from 60% to 10%.
  • SIS is now able to organize major PTA activities such as the yearly kick off party (2000 people - 300 volunteers) or run its Alumni network of 20000 members with frugal budgets and recognized and happy volunteers who secure its international renown.

CREINVESTISSEURS

ENTREPRENEURSHIP EXPERIENCE

Jan 2009 - Oct 2009

Startup Association Incubator - Paris

Actions

  • Participation to 3 associations in the subscription collaborative economy
    • Maxxivoice : e-practicing + coaching solution for improving public speaking
    • 2ZK : Rental of in situ wood pellet production to save on logistics
    • CarPuce : CarPooling solution for work commuting (became IDVroom)

Results

  • Market Analysis - Business Plans - Organization of Teams - Shareholders'agreements - Fund Raising approach

EUROFINS

COORDINATOR OF POST MERGER INTEGRATIONS

Jan 2008 - Nov 2008

World #1 in Biochemical BtoB analysis – 120 countries– 10000p, 1Mds€) - Brussells


Context

Eurofins is securing their dominant position by buying one new lab each month. The business model of the company is the dynamic dispatching of tests in different specialized labs according to resource availability, lab efficiency and logistical optimizations. All labs need to get organized similarly around a local system (LIMS) provided by CTO to work directly with the central ERP for this dispatching to be possible on a daily basis.

Mission

  • Accelerate Integration (Process + IT) of newly acquired labs

Actions

  • Created a task force 3 people and negociated operational resources with historical, new labs and IT.
  • Produced Models of Production and Delivery Processes in Labs and worked with both historical and new labs on making them converge (250 p - 10 to 70% of their time).
  • Liaised with IT teams in Luxemburg (50 p) to adapt the LIMS to these processes. Replaced Excel Shhets with Bug Tracking Tools and secured routines for frequent and reliable deliveries to the labs
  • Reinforced cooperation between labs and cross fertalization to install comparative continuous improvement on processes (10 leaders - 500 p) and intense internal communication on successes
  • Reported directly to CTO and CEO and participatded to monthly Steering Committee with countries

Résults

  • Integrated 3 labs and reduced integration time to 6 month through a normalized process
  • Created a collaborative culture and channels of communication between labs or with IT
  • Improved Due Diligence process to better anticipate necessary IT evolutions.

FORUM TRAFIC

COO THEN CEO

Jan 2004 - Jan 2008

Vendor of a collaborative TMS (Tranport Management System) 4M€, 20 p - Paris

Context

  • Vendor had a key process definition codeless technology but failed to turn it into a product

Mission

  • Turn over and sell the company while preserving its unique technology

Actions

  • Fusiàonned versions into a SaaS offer (concluded first ever SaaS SLA agreement with Bull)
  • Produced creative solutions to satisfy customers'requests without any specific developments
  • Streamlined customizations and produced a codeless system for fee of all logistical operations
  • Developped an API tool to accelerate and ensure evolutivity of integrations with clients'ERPs.

Results

  • Migrated existing solutions for Gefco (PSA Automotive post manufactirung Tracking Tool) and L'Oréal (Cross docking process), Dassault (Replacement of Parts Logistics with Arabia) and Elisabeth Arden (Cross Docking ) in 3 months and secured 2M€ recurrent revenues
  • Gained and Deployed L'Oreal Asia Global Transport for distribution and return systems and Gefco Germany e-commerce shipment system for 3M€ recurrent revenues
  • Sold company to DDS Logistics with retention of 80% of employees

IXL

QUALITY AND METHODS DIRECTOR

Jan 1999 - Déc 2001

e-commerce incubator (20 to 2 000 p, 20 agencies over USA, 200 M€) Denver, CO.

Context

  • During first years on e-commerce, this incubator would offer to existing businesses to build their e-commerce organization in exchange with shares

Mission

  • Defined process of buiding e-commerce platforms between IT, Creative, Business Strategists and Suppy Chain Specialists

Actions

  • Became reference in Risk Management and participated in all project reviews
  • Proposed organization and processes with RACI and KPIs - IT governance and reporting to CEO
  • Organized customer demos, creativity sessions, and structured feedbacks into plans of actions
  • Created an automated test lab and ran it as a P&L unit (35 p, 3,5 M$)

Results

  • Successfully supported the growth of the company from 20 to 2000 in 2 years through continuous adaptation of organization, reporting, processes and tools
  • Contributed to the successful deployment of Budget-Rent-a-Car (Budget 1M$) and Virgin-Atlantic (6M$) e-commerce operations

AUTODESK-VISION*

INTEGRATION AND DEPLOYMENT DIRECTOR

Jan 1996 - Jan 1999

GIS ERP for Utility Companies (Electricity, Gaz, Telecoms) Denver, CO

Context

  • Autodesk produces Vision*, an Internet based product for GIS ERP combined with JD Edwards to operate its maintenance and field management operations. I participated to the creation of the Denver Agency, working with Toronto based R&D Department, to define systems and deploy then in the America and Australia

Mission

  • Structure and lead all customer sides of projects

Actions

  • Lead the ISO 9001 certification in 1 year
  • Lead Integreation and Deployment of a 25M$ system for National Grid (New England Electricity) with customer in Boston, Document Digitalization sub-contractor in India, JD Edwards in Denver, and field work planning vendor in Alabama.
  • Transversally directed a team of 40 p on the National Grid project
  • Won RFP for Telstra (Australia 40M$) and Dig Safe (US Government-10 M$)

Results

  • Successfully supported the growth from 10 to 150 p of the Agency
  • National Grid project was delivered within time and budget and National Grid decided to expand the system to UK from 2002

THALES SERVICES

MANAGER OF THE WEAPONS PRESALE DEMONSTRATOR SERVICE

Jan 1991 - Jan 1996

Syseca BU Défense – 2 000 p – 1M€ - Paris

Mission

  • Manage a P&L of 40 ingeneers dispatched on all inclusive or daily rate projects within Thales

Results

  • Benefitted from the Talent program and got intensive training in management for 2 years
  • Became key referent in Risk Management process and responsible for all reviews in the BU
  • Reinforced technical support to remotely dispatched ingeneers and measured customer feedbacks
  • Created short all inclusive contracts - improved employee occupancy by 10% and sale prices by 15%

UNIVERSITÉ PARIS VI

PHD IN BIG DATA/DEEP LEARNING FOR BIOTECHNOLOGIE

Jan 1987 - Jan 1991

Laboratoire LMPC in Structure des Matériaux (CNRS-INSERM) - Paris

CONTEXT

  • Investigated the use of enormous data that came out of the genomic industrialization

Results

  • Put together a method to compare structures of proteins by crossing different DL techniques
  • Collaborated with biochemists and pharma to orientate their experiments - Produced of 6 papers
  • Industrialized a softare package HCA and participated to the international promotion and training

Certification

 

2017 : Administrateur Independant

2015 : BPM

2014 : BO Agile

Formation

 

2018     Aliath BB - Independant Administror Certication

2009     HEC - Executive MBA

1991     Paris VI - PHD in Big Data

1987     Ecole Polytechnique (X84) - Ingineering Degree

Langues

 

Anglais : Bilingue ou langue maternelle

Espagnol : Moyen

Français : Bilingue ou langue maternelle

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