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Fabrice : Amélioration de la performance Digitale - cross département
1290 € HT par jour
Disponibilité : Dispo : 01/10/2021
Disponible en part-time: Oui

Profil mis à jour le : 30/06/2021

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1290 € HT/j
Disponibilité : Dispo : 01/10/2021
Mobile en france
Fabrice

Amélioration de la performance Digitale - cross département

Boulogne-billancourt , Hauts-de-Seine — 44ans
 

Note Globale    

Fabrice

44 ans

Boulogne-billancourt

Fabrice
Amélioration de la performance Digitale - cross département

Expériences professionnelles

 

Société de Conseil et de Management de Transition

Independent Consultant

Jan 2018 - Déc 2019

Global Customer DataHub - Business Leader

Mission: to activate omnichannel customer data in all departments' businesses.

  • Align IT, BI & Mkg teams' needs & data to accelerate the release of a MVP.
  • Convince project sponsors to extend functionalities & increase project's budget.
  • Guide further development towards omnichannel customer's journey attribution models, CLV, NPS, trigger-based activation & predictive analytics.

Eulerian Tech

COO & Partnership Director

Jan 2012 - Déc 2017

(Start-up to Scale-up)

Scale up : 6.5 M€ in 2017 from 1 M€ turnover in 2012.

  • FundRaising with ISAI : 5M€. 100% owned by founders in 2012.
  • +60 employees incl. new Spain & Canada offices. 10 employees in France in 2012.
  • A Client-first Success Manager Team available at your desk + Project Management Team with Jira deployed with R&D Team grown up from a Tech Support Team.
  • A strong & complete CDP platform, including attribution modeling & Data activation built up from a clever suite of analytic products in 2012.

Havas Media

Digital Media Director

Jan 2008 - Déc 2011

(Media Buying Agency)

  • 25M€ budget portfolio : BNP, PSA, EDF, Hyundai-Kia, ING, Nocibe…
  • Lead Paid-Own-Earned media strategy.
  • Negotiate major Ad deals & reconcile multi Adserver results in Artemis report.
  • Transform digital expert team: from silos to cross channel client-dedicated team.
  • Launch RFP to onboard Search tech partners in Havas Media (Kenshoo, Marin...)

24/7 Real Media

Head of Search

Jan 2004 - Jan 2008

(AdTech & Media Sales House)

  • 2M€ Business Growth in 2 years : Expedia, OMD, AramisAuto, FitnessBoutique...
  • Lead strong & passionate Search marketing teams.
  • Co-launch european operation center in Madrid (25 campaign mger)

Art Boulevard

Agency Sales Manager

Jan 2003 - Mars 2021

(Giant Billboards)

  • Promoting exceptional & luxurious ad space on Paris' building walls.
  • +500k€ with media agencies for automotive, movies & cosmetics industries.
  • First experience with offline GRP data.

Iomedio

Media Sales Manager

Jan 2002 - Déc 2002

(Start-Up - Classified Media)

Online professional directory available in white label through premium news websites

  • Promoting premium 1st page rankings at a CPM rate to automotive & financial acc.

VNUnet.fr

Media Sales Manager

Jan 2001 - Déc 2001

(Start-up - Press Portal)

Interactive portal of VNU's press titles, mainly IT magazines. (PC Expert, SVM)

  • Promoting ad spaces to target devops profiles to HR agencies and advertisers.

Formation

 

1999     Middlesex University, London - BA in European Management, Honors Degree

1997     Kedge Business School - Options in Finance, SupplyChain, Marketing

Langues

 

Anglais : Bilingue ou langue maternelle

Chargement...