Un pessimiste voit la difficulté dans chaque opportunité, un optimiste voit l'opportunité dans chaque difficulté.
Emmanuel COO - Directeur Commercial, Marketing & Communication
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Profil mis à jour le : 10/12/2021

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Emmanuel

COO - Directeur Commercial, Marketing & Communication

Marly-le-roi , Yvelines — 64ans
 

Note Globale    

Emmanuel

64 ans

Marly-le-roi

Emmanuel
COO - Directeur Commercial, Marketing & Communication

Expériences professionnelles

 

PACK'R & MG-TECH

Advisor to the CEO and the Executive Committee - Sales & Marketing Director Americas

Jan 2019 - Juil 2021

TO 20M€ – 160 people – Filling Specialist’s Worldwide Leader – 3 sites over the World US, Asia & Europe.

Member of Global the Executive Committee - Sales Americas 2020, +35% vs. 2019 (New Machines) Prevision 2021, +100% vs. 2020

  • Advisor to the CEO regarding strategy, sales, marketing and communication structure and efficiency.
  • Coach of the Sales-Marketing and Customer Service Directors to deploy effective plans to increase market share.
  • Accountable for a new Sales, Marketing & Communication structure and strategies all over the World.
  • Specifically, in charge of the Sales, Marketing Communications and positioning over the Americas.
  • Dedicated to the Commercial, Marketing Structure, Strategy and Sales development over the Americas.
  • Responsible for Commercial Dealers network deployment over Americas.

GULF CRAFT

Advisor to the CEO

Jan 2018 - Déc 2018

TO $280M – 2000 people – Mega & Super Yachts Manufacturer –7 th rank worldwide –Oneof the most famous Company in the UAE

Member of the Executive Committee - Booking Sales Jan-March 2019, +54% vs. Booking Sales Jan-March 2018

  • Accountable for planning, development and implementation of a new Sales, Marketing & Communication structure and strategies, external & internal.
  • Implement, while working closely with the Marketing Team, to establish successful support Channel and Partners/Dealers programs.
  • Coordination the Media Interest and ensure regular contact with Target Media and appropriate response to Media requests.
  • In charge to develop, coordinate and oversee programs technical assistance and resource materials to assist Sales in the Marketing Communications and positioning of their activities.
  • Had to develop mid/long-term plans and budgets for the Sales/Marketing/Communications/Public Relations programs and its activities, monitor progress, assure adherence and evaluate performance.
  • Recruit, Train, appraise, supervise, support, develop, promote and guide all qualified personnel.
  • Responsible for drafting Commercial Dealers network and contracts in line with proposed budgeted growth.

THE CORNERSTONE GROUP

Vice President

Août 2017 - Déc 2017

TO $10M - 60 people - Management consulting firm, delivering significant improvement to business operations.

Member of the Global Executive Committee - Sales of Missions EMEA: + 22% vs. same period 2016

  • Developing the Business & Managing the France, Africa, and Middle East Regions
  • Negotiating main Global Projects focused on EMEA Business Development
  • Conduct market analysis, definition, decide and build strategies to generating new businesses.
  • Insight and development of lobbying actions with major Customers (CAC 40 Members, ...)
  • Building of the Marketing plans and main Communication tools.

ACCUDYNE INDUSTRIES

Vice President - Global Sales/Marketing & Strategic Account Executive Director

Déc 2016 - Juil 2017

TO $1.5B - 13 000 people - Leading global provider precision engineered, process-critical and technologically advanced flow control systems

Member of the Global Executive Committee

In Charge of the Marketing Strategy & Strategic Accounts globally for the Group Global Portfolio and accountable of the main Global projects.

  • Negotiating all main Global Projects (>$10M)
  • Developing relationship and lobbying toward the key Customers worldwide.
  • Conduct market analysis and devising strategies for generating new business.
  • Managing the Strategic Account Sales Team among Europe, Middle East, Africa, Americas and Asia.

ACCUDYNE INDUSTRIES

Vice President - Global Sales/Marketing & Strategic Account Executive Director

Jan 2014 - Déc 2016

TO $1.5B - 13 000 people - Leading global provider precision engineered, process-critical and technologically advanced flow control systems
2016 Vice President - Global Sales/Marketing & Strategic Account Executive Director (December 2016 - July 2017) Member of the Global Executive Committee In Charge of the Marketing Strategy & Strategic Accounts globally for the Group Global Portfolio and accountable of the main Global projects.
- Negotiating all main Global Projects (>$10M) - Developing relationship and lobbying toward the key Customers worldwide.
- Conduct market analysis and devising strategies for generating new business.
- Managing the Strategic Account Sales Team among Europe, Middle East, Africa, Americas and Asia.
2014 Vice President - EMEA Sales & Marketing Director (October 2014 - November 2016) Member of the European Executive Committee.
Managing the Marketing & Sales Team among Europe, UK, Middle East, Africa and Asia.
- Develop and coach area Sales Managers and Sales Engineers Global.
- Establish Marketing Strategy, Sales goals and create incentive programs - Perform revenue forecasts and win/loss reports that illustrate Team overall performance.
- Accountable of the creation of successful sales campaigns focused on communicating and nurturing relationships with customers and driving sales.


- Conduct market analysis and devising strategies for generating new business.
- Address the business development tasks are the business model answering, "how do we make money" and its analytic backup and road map for implementation, the business plan.

ACCUDYNE INDUSTRIES

EMEA Business Development Manager

Août 2014 - Sep 2014

Member of the European Executive Committee.

  • Analytical preparation of potential growth opportunities as well as the subsequent support and implementation monitoring.
  • Collaboration and integration of the knowledge and feedback from the organization's specialist functions as production, marketing and sales to assure that the organization is capable of implementing the growth opportunity successfully.
  • Creation of the sales Funnel and the «pipeline» refers to flow of potential clients which whom the company has started developing.
  • Insight and development of lobbying actions with major Customers.

ELECTION EUROPE

Business Development - Sales & Marketing Operation Director

Mars 2014 - Juil 2014

TO 2.5 M€ - 20 people - Electronic vote through internet French Leader

  • Commercial and Marketing strategy definition, organization and optimization.
  • Key Sales « HLM » 2014 project construction, deployment, execution and leadership.

GFI INFORMATIQUE

Group Executive Business Development Director – Marketing & Communication Director

Jan 2013 - Déc 2013

ESN French Leader

TO 750 M€ - 10 000 people - 7 countries

Executive Committee Member.
Group Strategic, Lobbying and Sales Teams competency plans owner. Management & Coaching of a 30 People Team.

  • Boost Key Account strategic plan owner & New commercial offers and sales support definition and deployment.
  • New Group Communication definition and deployment (Presentation, Web site, etc.)
  • Design and roll out of 2013 strategic "Go To Market".
  • Group Lobbying plans definition and ownership.

Société de Conseil et de Management de Transition

Managing Partner

Jan 2009 - Déc 2012

Management Consulting - Business Development - Marketing, Sales & Communication effectiveness improvement

  • Bertelsmann Group - General Manager Advisor & Coach - Business Development.
  • Brink's - General Manager Advisor & Coach - Business Development.
  • Mazars Group - Multichannel Sales Expert - Business Development.
  • Comat Group - General Management Advisor (Coaching & Training) - Business Development.
  • SI2P Group - General Management Advisor (Coaching & Training).
  • Alpla Group - General Manager Advisor & Coach.
  • Altran Group - Group CTO and MOE Team coaching on main projects - Business Development.
  • Vytalink - Associate - Business Development.
  • Steria Group - Advisor on Health Care and Financial Business Sectors.

WOLTERS KLUWER

2 fonctions successives

Jan 2006 - Déc 2007

Publishing & Professional Press Leader.

Subsidiary of the International Wolters Kluwer Group– 3, 5 B€ - 19500 People. Wolters Kluwer France – 250 M€ - 1200 People.

2007 : Vice President – WKF Group Business Development Director – Marketing, Sales & Communication Officer.

  • WKF Executives Board Member.
  • Management of a 450 People Team.
  • Owner of 3 Business Units Revenue, Sales & Marketing Budget = 13 M€.
    • Owner of the Marketing Strategic Plans Migration « Print to Online » and « ecommerce ».
    • Definition, deployment and follow-Up of WKF Group Marketing & Sales strategic Plans
    • European Champion (Strategy, Pricing, "Customer Intimacy", Discount policy, Organization, Call Centers, ...)
    • Design and roll out of 2008 strategic "Go To Market" Plan.

2006 : Legal BU Business Development Manager – Marketing & Sales Director. Legal and Sales Teams (150 people). TO 2007 = 70M€

  • Lobbying with the 10 most important Lawyers Networks and Offices.
  • New 2lr portal launch Marketing plan ownership & deployment (Database for Lawyers).
  • WKF Internet portals marketing launch plan definition and launch.

CIRCULAR FRANCE

General Manager

Jan 2005 - Déc 2005

Sales Force Consultancy and Commercial Animation Company.

30 M€ - 1200 People

(Sales Forces Externalization for Pharmaceuticals Companies)

  • Company creation, development and management (Marketing, Sales & Communication).
  • Lobbying with the Top Pharmaceuticals Groups and Health Governmental Authorities.
  • 3M€ additional Turn Over first Year, from scratch.

PROCTER & GAMBLE

6 fonctions successives

Jan 1988 - Déc 2003

International Procter & Gamble Group – $77B – 130 000 people.

2003 : VP – Business Development – Marketing & Sales Manager - P&G France-Belgium

  • P&G Executive Board Member
  • 3 Sales Networks – 400 Reps + 300 externalized.
  • Marketing & Sales & Budget = 18 M€
    • Marketing and commercial Business Plans conception and follow-up (PA 04-05).
    • Owner of the brands strategic Marketing & Sales plans.
    • Marketing and Sales budgets negotiation and Management.
    • Creation, organization of major Events with Top Thought Leaders.

1998 : Sales Systems Manager - P&G Europe & US.

  • P&G Europe Executive Board Member.
  • Owner of the Hardware and Software deployment plans over 20000 US & Europe Reps.
  • European dedicated Teams Management in 6 countries (130 collaborators) + US. Reporting to Europe and US on key projects.
    • Global Leader on several international Key Projects.
    • ​​​​​​​Hardware and software specification definition, choice and deployment.
    • US and Europe Teams Management (+ than 130 collaborators).
    • Choice of US and Europe dedicated Teams, recruitment and installation.

1997 : Business Development Director – Marketing & Commercial Manager / C.M.O Manager Group

  • Creation of 3 Teams -15 People (Marketing, Medical, Sales) – Transversal Management.
  • 2 Annual Sales Conventions Organization (5 days - +300 People).
    • GESO Teams creation (10 Teams of 8 RTop National Leaders)
    • Regional Workshops animated by Geso Members.

1993 : Sales Director

  • 10 Managers and 70 Reps.
    • ​​​​​​​ Business Plan definition and Sales Force Management.
    • Sales Force Creation.

1990 : Training & Recruiting Manager

  • New Sales and Communication Technique creation (PCS)
  • New Osteoporosis diseases treatmentslaunch (Market Leaders after 1 year)

1988 : Brittany Region Sales Manager


AMERICAN CYANAMID
Lederle Lane

Sales Rep

Jan 1984 - Jan 1988


Langues

 

Anglais : Niveau avancé

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