Direction digitale, Direction ecommerce, direction de projet

Transition manager for project owner team manager position

• Driving ecommerce projects roadmap and follow up (SFCC)
• Management of 4 project managers dedicated to Omnichannel/UX/Merch/Trafic streams

Developping digital skills and ecommerce performances for this young international fashion brand

• Website front-end (UX/UI) redesign (Shopify)
• Focus on acquisition streams and conversion rate
• Value proposal assessment (costs, pricing, logistics)
• Sales channel performance monitoring: digital flagship and eretail (Amazon Luxury, MatchesFashion, etc...)

Transition manager for the launch of the brand's ebusiness:

• Project management for the launch of the brand’s ecommerce website (Magento 2)
• Implementing governance, RACI matrix and a management team for the digital business of the Maison
• Leading launch of ecommerce businesses in 22 countries (JP/KR/HK/TW/UAE/SAR/EU/USA).
• Managing ebusiness launch of the brand in China: Boucheron.cn (compliancy), TMall, Wechat reshape
• Sales channel performance monitoring: digital flagship and eretail (TMall, Wechat, Farfetch, NAP, Harrods, Saks, etc...)
• P&L tracking: Opex/Capex/target revenue for budgets, FC,
• Leading WEB3 and 3D assets projects for Kering Group
• Follow up of CRM and CDP projects for the brand
• Managing the developpement of Boucheron’s owen book an appointment feature linked to the clienteling app

Managing the replatforming of the company's ecommerce website:

• Project scoping and defining the requirements (launch of a B2C website and a B2B website)
• Web agency selection and contract negotiations
• Build follow-up (workshop, milestones, copils, etc...) in compliance with the budget and the timeline

Deck creation to introduce the Global CDO's strategic plan:

• Assessment of the digital pillars: flagship, wholesale, marketplace & omnichannel
• Defining the 3-year ambitions for each pillar
• Focus on China, customer experience, PWA, clienteling...
• Deck creation (with the support of a designer) and presented before the LACOSTE executive committee

Improvement of the ecommerce website's performance:

• Website front-end (UX/UI) redesign
• Value proposition assessment (costs, pricing, logistics)
• Integration of a marketing automation tool (Salesforce Pardot)
• Increased online presence on social networks and creation of media campaigns
• x2 turnover in 2,5 years

Other freelance work experiences

• Discovery report for BALIBARIS' ecommerce website (2022)
• Discovery report for MANOR's ecommerce website (2017)
• E-reputation and e-influence consulting for the President of the Republic of Senegal
• English-speaking lecturer at EFAP for Master 2 Digital Marketing and Ecommerce classes (2017- 2018)
• Ecommerce and e-reputation consulting for DIAMANTA (2015-2017)
• ...

Groupe Partouche subsidiary. Employed:

• Chief Operating Officer of the online gaming subsidiary
• Director of the software company
• Head of the Customer Service Department
• Online gaming business P&L management

TV films and documentary rights trading company. Employed:

• Selling US and Canadian TV productions to French, Belgian and Swiss TV channels

Free student magazine with a circulation of 150,000 copies in Paris, Nantes, Toulouse, Rennes, Aix, Marseille and Grenoble universities. Employed:

• Digital and editorial direction and team management of journalists