Directeur International, Export

Family owned spanish group in food Industry, turnover of 360 M.€, 1500 employees, 7 factories in Iberia, headquarters in Barcelona

Group Management Team Member, Reporting to the CEO

Turnover 40 M.€, 25 M.€ exportation branded products and 15 M€ private label

• Definition of 3 years Strategic Plan by areas and countries.
• Definition and implementation RTM according to the markets and segment of products.
• Importers Retailers and Distributors network management and Sales partnership.
• Portfolio adaptation to international requirements in terms of consumption habits and regulations
• ATL and ABL policy definition and implementation.
• Negotiation of JV agreements in key markets
• Team management : 6 AM, 3 in Marketing, 2 in Front office and 4 in Private label business.

Achievements:

• Turnover multiplied by 5 in ten years: Growth of more than 40% in 2023.
• Opening 50 new markets, and 15 Distributors change
• Construction of two Global Brands with same products mix, and 360 support Plan in terms of Trade and ATL Marketing
• Launch of several new products totally adapted to international markets (Africa and Middle east and North America)
• Strong improvement of Brand awareness thanks to WD increase and TV support in key markets
• Set up local organization (Europe, Africa and USA)
• Strong and relevant increase in Sales and customers in B2B-PL Business, mainly in Europe and US

Spanish Group LEADER in Food industry, turnover of 650 M €, 2.200 Employees, 10 factories around the world, headquarters in Barcelona (2010 datas)

Group Management Team Member, Reporting to the CEO

Turnover of 40 M €, 350 employees, 1 Production Unit and 5 Rep offices in CIS.

• Restructuring of the Business and operational model;
• Redefinition of products portfolio and Brand positioning;
• Implementation of new communication line : packaging, TV ads, etc.;
• Optimization of the Distribution Model;
• Restructuring of our Ukrainian business model : production, Distribution etc;
• Recruiting, training and supervision of all the top Management, moving from Expatriates to a full Russian Management Team;
• Day to day Management of the operation.

Achievements:

• Turn around of the BU getting it up to profitable territory
• After 8 years continuous decreasing Turnover: + 12% in 2009.
• Successful launch of new categories of product to reduce exposure to mono product mix, and create growth potential in next years : 15% of Net sales in 2009
• BM improvement : + 33% and reduction overheads: - 4 points in % on Net sales;
• Strong reduction working capital: -30% in 2009.

Turnover of 50 M. €, 40 direct employees, 5 Reps offices, 9 licensed production Units

• In charge of Development and growth (organic & inorganic);
• Management of all the Brand support and new products launch;
• Supervision of pricing and distribution strategies;
• Management of an Importers-Distributors network, some of them with licensed local production.

• Creation of a new Business in a new area from the scratch.
• Achievements:
  • Development of the Algerian business and set up of a licensed factory;
  • Launch of a culinary TV program achieving a top of mind of 80%;
  • Sustainable business with a still today Market share of 90%.