Directeur Marketing / CMO

SaaS Plaform - global leader in Product Research tool for e-merchants.

€6M ARR – 15 employees

• Takeover & Management of the marketing activities (Influence Marketing, SEO, Paid, Branding, Content, Emailing)
• Implementation of the Global Marketing Strategy for maximum impact. France and International (United States/Brazil).
• New offers launch and existing activities expansion.
• Increasing customer acquisition, LTV, and revenue while reducing churn.
  • MRR +75% / Customers +44% / Churn -5 points / LTV +27%
  • 3k sign-ups per day (+50%) / Sales webinar - 6.7K participants (+80K MRR)

SaaS Plaform - Loyalty & CRM platform for local merchants.

€16M ARR – 90 employees

• Building and leading the marketing team (Product Marketing / Content / Growth Marketing / Paid / Field Marketing)
• Defining the Brand & Marketing strategy across channels (Digital, Events, Call centers, Paid, SEO, Data etc.)
  • From 400 to 2 000 appointments scheduled per month for a team of 7 Inside Sales in FR / from 0 to 1 200 leads per month for each Field Sales in Italy.
  • Company raised 15M€

Provider of cloud business management solutions for finance

€600M Turnover – 3 000 employees

• Building and leading the marketing team (Product Marketing / Content / Growth Marketing / Paid / Field Marketing)
• Defining the Brand & Marketing strategy across channels (Digital, Events, Call centers, Paid, SEO, Data etc.)
  • 700k€ budget

Media in technological innovation (+1M B2B visitor/m)

• Business development / Strategical partnerships & opportunities identification
• Growth marketing, data & lead generation strategies
• P&L optimization / New offers launch

Publisher of a Data visualization & Analytics SaaS platform

€17M ARR – 110 employees

• Management of the acquisition teams (SEO, Paid, Growth, Content, Events/Field Marketing) in FR, NL and US - 8 people
• Definition and implementation of the integrated marketing plan
• Alignment between Marketing, SDR and Sales teams
  • Budget of €1,2M - ARR + 50% (vs. N-1)
  • 2021 vs. 2020: MQL X3 and X2.5 business opportunities

European B2B Media Group (Digital, Events, Print)

20M€ Turnover – 150 people

• Management of the group's digital strategy and teams in France and Europe - 15 people (Marketing, Data/CRM, IT, LeadGen).
• In charge of the digital P&L (6M€) and of the global digital strategy.
• Repositioning of the offer. Launch of new products and activities (e.g. programmatic, leadgen, brand content).

Leading B2B information and services group (software, databases, media, print, events, lead generation, etc.) Turnover of 440M€ - 3600 employees

• Management of the marketing strategy of the lead generation marketplaces. 10M visitors and 600,000 leads per year.
• Definition of KPIs and optimization of the P&L (8M€ turnover).
• Development of the offer, improvement of the product and sales processes.
• Management and development of marketing teams: SEO/SEA/Emailing, customer marketing, content, production, project managers. 10 direct employees, 45 indirect employees.

B2B e-commerce site specializing of SaaS solutions to SMEs.

Company acquired by J2 Global Communications in August 2015.

Member of the Management Committee.

• Responsible for the marketing budget - reporting to top management.
• Definition of KPIs and a pan-European cross-channel strategy, identification of relevant levers (SEO, display, PPC, social, retargeting, e-chat, emailing and lead nurturing)
• Optimization of visibility, acquisition and CRM campaigns to build a qualified database and an optimal ROI.
• Management of a team of 15 digital experts.
  • +5 M€ turnover, customer base +80k, +5k/month leads

Leading provider of SaaS solutions and B2B services (e.g. eFax, eVoice) - Nasdaq - 4.4 million subscribers - $1.6B revenue

• Responsible for the development of the company's online partner portfolio in Europe (Reporting to the VP International).
• Identification, negotiation and acquisition of strategic B2B & B2C partners (web portals, affiliate network, emailers, ISPs, telco operators...).
• Definition of multi-channel marketing strategies adapted to each partner (email, affiliation, newsletter, display, search marketing).

Online marketing company publishing 500 vertical websites - 50 million visitors/month

• Responsible for the development of the online partner portfolio in 5 European markets: UK, FR, DE, ES and NL.
• Negotiation of tailor-made offers (CPC, CPM, CPA, revenue sharing...), drafting and conclusion of partnership contracts.
• Sale of online advertising inventory.