Directeur Marketing & digital & Expérience Clients

• All consulting and operational assistance services provided to companies in terms of information systems, digital and omnichannel strategy and digitalization of organization and offering.

• Created and lead the group digital department (~20p incl. 4 managers), including 4 B.U. : ⇒ E-commerce & Acquisition / Tech Dev & UX-UI-CRO / CRM-Data / SEA & SEO & SMO & Influence.
• Analyzed the existing digital and omnichannel ecosystem of a group of 15 brands present in France and internationally, to capture the growth opportunities.
• Defined the digital transformation project (3/5 yrs plan) according to the company
• BP. Daily collaboration with the Codir + Comex & operational teams. Group on LBO.
• Elaborated and implemented the roadmap to achieve set objectives, and manage the P&L. Optimized budget: +5% vs YTD.
• Created a site factory (+15 sites created in 11 months): +20% productivity.
• Thinked, launched and optimized the user experience ⇒ 1to1 personalized online experience (location / profiles / Interests/ 1stvisit/ etc). Conv: +30%.
• Optimized the omnichannel experience School(store) ⇔ Website, and cross-channel sales: +50%.
• ROI: +50 / Website conversion rates: +15% vs N-1.
• Revenue: €~400M. +13% vs N-1 / Digital Budget €~10M /yr.

• Optimized UX websites and E-merchandising for E-commerce (10 brands) to develop recruiting of new students & school revenues.
• Defined the omnichannel acquisition strategy and deployed digital campaigns according to the KPIs, the customer journey and funnel. Launched and optimized campaigns like:
  • WebtoSchool / SchooltoWeb strategies & campaigns. Traffic: +27% store/ +38% web.
  • Geotargeting mobile on competitor events in school. Conv: +25%.
• ROAS: +40 (+20% in 1yr) / Website conversion rate: +15% vs N-1.
• Digital Budget €2M /yr.

FIGARO Group

• Supported and advised in Digital & Omnichannel acquisition strategy for Automotive / Telecom & Luxury groups.
• Defined and implemented digital marketing & communication campaigns for the acquisition of news customers. Drived webtostore strategies & campaigns.
• Implemented media plannings on all acquisition models according to the KPIs: Emailing, CRM, Native ads, Affiliate, SEM, Branding, Programmatic, Social, Retargeting
• Optimized WebtoStore & StoretoWeb strategies (+15% traffic in store / +30% online).
• Managed relationship with agencies.
• Portfolio: PORSCHE, ASTON MARTIN, BMW, VOLKSWAGEN GROUPS, GOOGLE, etc.
• Revenue: +€2M/year, +130%.

FIGARO Group

• Founded and managed from scratch in 2013 in intrapreneurship, www.autogenius.fr a new digital automotive business dedicated to testdrives and news.
• Defined the business plan, the Marketing / Sales / CRM & SEO strategy. Recruited a team of 4 people. Managed the P&L and all the activity. Built partnerships.
• Revenue: +€300k 2013 / €~1M in Yr3 & gross margin: +50%.

FIGARO Group

• Managed the digital advertizing budgets and the digital sale strategies (+7M€) for B2B & B2C customers Automotive and Telecom Sectors.
• Managed a multidisciplinary team (10 people).
• Revenue: +150% vs YTD.

FIGARO Group

• Advised in digital acquisition strategy for international groups: MICROSOFT, SAGE, AMERICAN EXPRESS, ORANGE, etc.
• Revenue: +200 vs YTD.

• Developped the online sales strategy and E-merchandising for France.
• Revenue: €32M, +20% vs YTD & ROAS: 9 (+20% vs YTD)