CHIEF MARKETING OFFICER / CHIEF DIGITAL OFFICER

MARKETPLACE AND 2ND ONLINE MEDIA FOR STUDENTS AND PARENTS (1M VISITS/MONTH)
MEMBER OF THE EXECUTIVE COMMITTEE
MANAGEMENT OF MARKETING AND MEDIA TEAMS
8 PEOPLE IN MARKETING AND SOCIAL MEDIA TEAM - 20 PEOPLE IN MEDIA TEAM

GROWTH STRATEGY AND CLIENT ACQUISITION

• Definition and development of growth strategy on specifics targets (students, parents, teachers), Launch of online campaigns (SEO, SEA, SEM, SMO, CRO) and offline operations (partnerships, OOH).
• Key result: +30% monthly gross-leads volume.

BRAND MARKETING AND CONTENT PRODUCTION

• Definition and launch of the Brand Platform.
• Brand positioning, brand messaging, social media & PR communication strategy.
• Tailoring brand speech for each channels (TikTok, Insta, Fbk, YT, our students’ online media, our parents’ online media), content production (shorts and long videos, SEO articles, podcast) and social media management.
• Key results: +200 content produced per months.

RECRUITMENT AND TEAM LAUNCH

• Recruitment of an expert team with skills in branding, content production, social media management, and growth marketing.
• Key results: Growing the marketing teams from 3 to 28 people

2ND EUROPEAN ALARM COMPANY
MEMBER OF THE EXECUTIVE COMMITTEE
MANAGEMENT OF MARKETING, LEAD CONVERSION AND SALES REPRESENTATIVES TEAMS
4 PEOPLE IN MARKETING TEAM / 11 PEOPLE IN LEAD CONVERSION TEAM / 5 SALES REP
MANAGEMENT OF 6 AGENCIES
TOTAL MARKETING BUDGET OF 8M€

MEDIA AND LEAD ACQUISITION

• Definition and development of media and lead acquisition strategy, online (SEA, SEM, SMO) and offline (radio, OOH, television) with internal team and external agencies.
• Key result: +54% monthly gross leads volume.

AUDIENCE AND WEBSITE CONVERSION

• Improvement of traffic volume and website conversion rate by developing and overseeing the execution of SEO roadmap and A/B testing roadmap.
• Key result: +24% monthly website conversion rate.

LEADS CONVERSION AND SALES

• Management of teleoperators and inhouse sales teams.
• Optimizing and improving lead-to-meeting funnel for field sales teams.
• Key result: +57% monthly sales meeting volume.

BRAND MARKETING AND MEDIA BUYING

• Brand positioning, brand speech, social media & PR communication strategy.
• Selection and onboarding of a creative agency, a community management agency and a PR agency.
• Launch of a national TV campaign: 1900 GRP for a 4 month wave.

BIG DATA & ADTECH
PARTNER AND MEMBER OF THE EXECUTIVE COMMITTEE
STARTUP IN THE LAUNCH PHASE - WWW.IWINTOO.IO

BRAND MARKETING AND BUSINESS DEVELOPMENT

• Brand positioning, strategic partnerships and product launch strategy.
• BtoB and BtoC brand speech, social media & PR communication strategy.

ACQUISITION & MARKETING AUTOMATION

• Audience and acquisition strategy. Members activation and retention processes.

PRODUCT, UX & DESIGN

• Product roadmap, creation of user interfaces: browser add-on, mobile browser, BtoB website, BtoC website and Apps.
• Product development monitoring and Go to market.

MARKET RESEARCH & DATA COLLECTION
MEMBER OF THE EXECUTIVE COMMITTEE
MANAGEMENT OF 16 PEOPLE IN 5 COUNTRIES AND 6 BRANDS IN 12 EUROPEAN COUNTRIES
TOTAL TURNOVER OF 30 M €

BRAND MARKETING AND BUSINESS DEVELOPMENT

• Product & brand positioning, market opportunities and development strategy.
• BtoC & BtoB communication, PR, international trade fairs, company representation in european market organizations and professional networks.

AUDIENCE, ACQUISITION, MARKETING AUTOMATION AND RETENTION

• European audience and acquisition strategy, panels and community management, member satisfaction and interface uses.
• Monitoring and analysis.
• Creation and implementation of predictive models.

PRODUCT, UX & DESIGN

• Product roadmap, design, redesign and optimization of websites and Apps.

MEMBER OF THE STEERING COMMITTEE
BRANDS SELOGERNEUF.COM, CONSTRUIRE.COM, AGORABIZ.COM, WEBIMM.COM BELLESDEMEURES.COM AND POLIRIS
TOTAL TURNOVER OF 45 M €
DIRECT MANAGEMENT OF 5 PEOPLE & CROSS-FUNCTIONAL MANAGEMENT

BRAND MARKETING AND BUSINESS DEVELOPMENT

• Brand and product positioning, market opportunities, 3-years development strategy and business reviews.
• Launch of new concepts.

PRODUCT MARKETING

• Classifieds, Advertising, Software (Saas) and Media / CRM.
• Definition of product roadmap, product launches, commercial offers and pricing strategy.
• Product development and Go to market.

BTOB, BTOC, UX AND LEAD GENERATION PERFORMANCE

• Monitoring of the new customers acquisition, user satisfaction, loyalty and retention programs.
• Monitoring and analysis of the acquisition channels, product lines and web interfaces (App / Desktop / Mobile sites).

DIGITAL AGENCY

• Creation of digital campaigns, brand-content, commercial tools, promotional campaigns, production of advertising movies.
• Strategic recommendations.
• Team management and business development

APRIL 2009 - SEPT 2010

BRAND MARKETING MANAGER - LE FIGARO MAGAZINE

• COMMUNICATION DEPARTMENT OF THE FIGARO GROUP
• MANAGEMENT OF 3 PEOPLE
• MEMBER OF THE EDITORIAL BOARD
  • Consumer and editorial studies
  • Brand and product positioning, market studies
  • Distribution partnerships with general public and professional fairs
  • Partnerships and event organization
  • TV, web, radio and out-of-home advertising campaigns
  • Partnerships and event organization.

DEC 2005 - APRIL 2009

MARKETING MANAGER - MEDIA.FIGARO

• MARKETING DEPARTMENT OF
  MEDIA FIGARO
• (ADVERTISING SALES AGENCY OF THE FIGARO GROUP)
  • Media-planning and production of market studies
  • Sector studies and analysis of advertising potential
  • Pre-test campaigns, advertising post-tests & special operations
  • Audience studies and media investments
  • Production of sales support tools