Fort de plus de 20 ans d'expérience professionnelle à Londres, Singapour, Chicago et Paris, je suis un consultant en stratégie de marque / marketing / planning stratégique ayant travaillé avec diverses agences et marques de renom telles que Saatchi & Saatchi, BBDO, SC Johnson, Procter & Gamble, Lenovo, Toyota/Lexus et Google, pour en citer quelques-uns.
Mon expertise s'étend à la fois aux médias traditionnels et digitaux, où j'ai contribué à développer des stratégies de marque percutantes et à mettre en œuvre des projets innovants. Je suis basé à Paris, et également flexible pour travailler à distance ou me déplacer selon les besoins des missions.
En parallèle à mes activités de consultant, j'enseigne aussi quelques cours de troisième cycle à l'ISCOM et à l'American University of Paris, ce qui m'a permis d'affiner mes compétences pédagogiques et de rester à jour sur les tendances émergentes dans le domaine de la communication.
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Willem 44 ans Paris |
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| Directeur marketing communication / consultant en planning stratégique |
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Expériences professionnelles |
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Ice Cream for Everyone
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Jan 2018 - Aujourd'hui |
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Assignments include brand positioning, marketing strategy, creative briefing, new business pitching support, workshop development / facilitation, and digital / social media strategy. Industry sector expertise: consumer goods, food, technology, automotive, energy. Selected assignments moderation, international liaison for a new business pitch in the food industry. * Off-Works x Bpifrance (Paris) Media benchmark and comms strategy on entrepreneurship. * Off-Works x Stanley Robotics (Paris) Market benchmarking, brand positioning, creative briefing, website redesign, marketing department development, public speaking coaching. * SI Media x Shell (Trinidad) Research, digital, social media, and CSR strategy in order to raise Shell's public image and promote community initiatives (e.g. STEAM initiatives in local schools). * FCB Chicago x Discover Global Financial Network (Chicago) 2020 annual research, worldwide strategic planning, and creative briefing. |
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The American University of Paris
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Jan 2023 - Aujourd'hui |
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iSCOM Higher Institute for Communications and Advertising
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Jan 2020 - Aujourd'hui |
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Energy BBDO
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Jan 2017 - Déc 2018 |
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* RAID global marketing campaign for nighttime protection from mosquitoes. * Worldwide Autan/OFF! insect repellents brand positioning and marketing strategy. |
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rehab
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Jan 2016 - Jan 2017 |
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* Google : Product launch strategy, Global Citizen Festival brand sponsorship strategy * Mobile & digital campaign strategy for the launch of Diageo Crown Royal Vanilla in the US. |
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Ice Cream for Everyone
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Jan 2015 - Jan 2016 |
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* Framestore x CIMB (London) Financial eCRM / loyalty, social media audit and strategy. * Proximity BBDO x P&G Europe (Paris) Digital strategy for a multi-brand eCRM content platform. |
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WPP POSSIBLE
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Jan 2014 - Jan 2015 |
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* eCRM / loyalty, social media audit and strategy development for Audi in Singapore * APAC social media strategy and monitoring programme for Allianz Insurance. |
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Saatchi & Saatchi
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Jan 2011 - Jan 2014 |
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* Managed brand, digital, and social strategy for Toyota and Lexus in Asia-Pacific markets. * Overhauled strategic direction for Subway, achieving +8% in sales and +16% in profitability. * Mondelez Cadbury's Dairy Milk research and brand planning workshops in Southeast Asia. * Led strategy for a competitive pitch to win Scoot low cost airline (approx. $1M / year). |
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iris
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Jan 2007 - Jan 2011 |
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Creative Personnel
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Jan 2005 - Jan 2007 |
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Landmark Worldwide
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Jan 2002 - Jan 2005 |
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D&P Communication
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Jan 2000 - Jan 2002 |
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Formation |
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Langues |
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français : Bilingue ou langue maternelle anglais : Bilingue ou langue maternelle espagnol : Bon niveau allemand : Moyen |
Chargement...
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