Mobile en france
Avec une expérience en B2C et B2B dans l'univers des services financiers, des Telecoms et l'industrie des Semi-conducteurs, j'ai développé une expertise en Marketing Produits, Marketing Clients, Gestion de Projets, Business Development et le Management de larges équipes marketing et commerciales.
Je propose des services de management de transition en tant que Directeur Marketing, Directeur des Partenariats ou encore Directeur Business Development.
Laurence 49 ans Paris |
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Directeur Marketing, Partenariats, Account Development |
Expériences professionnelles |
Société de Conseil et de Management de Transition
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Jan 2018 - Aujourd'hui |
Marketing Management Services Independent and coming from the field, Corcom is a consulting company helping clients with needs in B2C/B2B Marketing, Project management, Partnerships management and Interim Team management.
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American Express Carte
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Jan 2016 - Sep 2017 |
In charge of the France SME business development, I was reporting to the VP Head of the SME Business Unit, and was managing 26 Sales people (including 3 team leaders) located in France and in the UK.
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American Express Carte
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Sep 2012 - Déc 2015 |
With a double role as Head of Marketing and Head of Account Development for Small Businesses, this role was a job creation. I was reporting to the VP Head of the Small Business Unit and was managing 13 Sales & Marketing people.
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American Express Cards
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Mai 2008 - Août 2012 |
My role was to support the Senior VP in charge of the France, Netherlands & Spain Cluster in business planning, business management and strategy development.
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American Express Consumer Cards
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Sep 2007 - Avr 2008 |
Working as part of the Regional Team and reporting to the International Partnerships VP, my role was to support the International markets to manage existing partnerships (Banks, Airlines, Retail, Telecom...) to deliver incremental profitability.
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American Express Cards
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Mars 2007 - Août 2007 |
Detached to the Australian market, I worked, as part of the Consumer Engagement & Loyalty team, on the implementation of a strategic marketing program to drive brand awareness, merchant satisfaction and card member spend stimulation.
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American Express Carte
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Avr 2002 - Fév 2007 |
Reporting to the VP Head of Products & Partnerships, my role was a job creation. I implemented and developed the first Retail Bank partnership (Société Générale). Then I managed the Retail Bank channel with a team of 3 Marketing people.
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American Express Carte
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Jan 2001 - Mars 2002 |
Hired to handle a new channel, the Affinity partnerships, I launched 4 card deals in one-year time: Soccer (Olympique Lyonnais), Association (Automobile Club), Caritative (WWF), Bank (e-Rothschild), then managed the relationships, and led acquisition campaigns through partner channels. |
SFR / Neuf Cegetel
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Jan 1999 - Déc 2000 |
(Vivendi Group) Reporting to the Product Director, I was in charge of launching and managing the first pre-paid Cegetel telecom card (RFP management, competition benchmarking, product design, project management, and acquisition campaigns management). |
Gemplus
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Jan 1997 - Déc 1998 |
Reporting to the Indirect Sales Manager, I was in charge of qualifying packaged applications through the Resellers network, and then designed the brochures to promote the smart-card based solutions. |
Formation |
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Langues |
French : Bilingue ou langue maternelle English : Courant Portuguese : Moyen |
Chargement...