DG Transformation et Digital

Ipsen is a leading biopharmaceutical group dedicated to prolonging and improving lives and health outcomes through innovative medicines in oncology, neuroscience and rare disease.

Leading a central team (+30) and coordinating local initiatives by leveraging digital drivers to create opportunities to accelerate product differentiation, productivity, customer experience and develop innovative therapies and bring differentiated life-changing solutions to patients.

• ONCOLOGGY : Deliver differentiated and innovative care across selected solid tumors with well-defined patient populations and high unmet needs. Digital Therapeutics for RCC patients to monitor symptoms, support interactions with HCP, Digital RCC Tumor Board for HCPs
• NEUROSCIENCE : Accelerate neurotoxin R&D to provide innovative and commercially sustainable solutions for patients (i.e. a dosing app to define the correct Dysport injection dose for children and adults)
• RARE DESEASES : Develop solutions to patients with life-threatening conditions (facial recognition for acromegaly)
• R&D : Digital biomarker identification in NET, leveraging artificial Intelligence (with Owkin)
• BD : HCP's e-recruitment & Patient Engagement with new features Support to protocol simulation
• DATA SCIENCE : Harmonization of data sources and development of AI toolbox and warehouse infrastructures
• MEDICAL DEVICE : Development & approval pathway for service as medical device class I
• REAL WORD EVIDENCE : Based insights from external datasets and data generated by internal solutions
• GOUVERNANCE : Digital Innovation Board to establish key priorities and core central project teams together with digital local squads to accelerate implementation. Monthly Digital Group transformation reports to the Ipsen executive Leading Team

Qare is a telemedicine marketplace that provides French patients with access to an network of GPs and HCPs covering more than 50 specialties. 200 people, +1 M téléconsultations., 400.000 patients, 2500 physicians.

Setting up and leading the leading French telemedicine player, recruiting and managing Tech, product, financial and marketing teams . Developing the solution, recruiting and training of the medical team. Striking deals with medical practices, corporate organisations and media partners for customers acquisition.

Qare Manifesto

Provide the smartest possible medical experience to patients and physicians by facilitating access to healthcare. Thanks to single open solution that can be deployed on different market segments and devices. High usge and satisfation and care coordination are conducive to growth.

• FUNDING : SeedCapital(2,5M€)in2016,Series A(6M€)in2017,SeriesB(20M€) inNov2018, Series C in February 2020 (28 M€) - all with Axa Group as exclusive investor

• PUBIC AFFAIRS : Ministry of Health licence negotiation, CNOM interactions, Private doctors' unions relationship and Public Authorities liaison (CNAM, CPAM, ARS...)
• GROWTH : 20% m/m i2019 and +300 % annually in 2020. 99% repeat usage, less than 5% churn rate, 98% NPS
• BUSINESS MODEL : SasS for physicians, monthly subscription for BtB, inPay As you Go for patients
• SALES : Sales force management and drive, Go to market for privates GPs, Medical Institutions,, Pharmacies and patient . Aquisition campaigns, set uop of Field and Insides Sales team, cross chanels campaigns, , key partnerships.
• PRODUCT : Test & learn experience optimisation based on a proprietary Tech & customer service
• MARKETING : Set uo of an healthcare influencer network, , brand wareness initiatives, PR and avetising campaigns
• PEOPLE : Qare Academy to industrialise onboarding of medical and Ops resources. Dynamic library of gamified telemedicine e-learning modules

Iron Group is a start-up studio specialising in subscription services. High Frequency organic incubation of digital subscription based businesses (EU Deployment) .

Leading 5 company's organisations with over 150 employees; +50M€ annual revenues with over 20 websites and 15M€ yearly media buying. Overseeing a team of 7 senior members across all departments, including Operations, R&D, HR, Finance, Legal, Billing and IT. Establishing new strategic initiatives and execution to drive Ironweb revenues and international positioning.

• BOTTOM-LINE IMPROVEMENT : Ramping the Group from average industry ranking profits in company to +40% yearly budget achievements reaching 25 % profits, 60% gross margin, and 100% increase in EBITA and free-cash-flow performance; contributing factors included :
  • Re-engineering of research and development and expense controls,strategic sourcing and value engineering
  • Accelerating Sales cycles with an increase in value of 100% YoY by re-engineering the customer acquisition funnel and mutualising media buying budgets
  • Reducing the cost of billing collection by expanding the network of billing and acquiring partners by 40% and putting in place key account management practices and monitoring activity tools
• STRATEGY MISSION & VISION PLANNING
  • Facilitating and guiding business unit leaders in formulating new vision and 6 strategic directions that successfully re-positioned the Group as an added value competitor in the market
  • Launching of a new Corporate brand identity to develop the Group awareness in the community of financial investors, PR agencies and HR agencies
• OPERATIONS RE-ENGINEERING
  • Leading the management team in identifying and correcting critical products' deliverability issues. Reduced and streamlined overhead expenses, strengthened product gross margins, overhauled and improved operating processes and systems, resolved quality and compliance issues, and differentiated product lines.
• CUSTOMER SERVICES
  • Contributing to business unit increasing the quality ratios up to 97% and customer satisfaction gained through after-sales service focus and improvements. Recognised for customer-centric focus and extraordinary customer intimacy in understanding and meeting needs.
• TEAM DEVELOPMENT
  • Decreasing dramaticaly the turnover rate in the IT Dev department by reallocating roles and responsibilities and new incentive scheme

International SOS (internationalsos.com) isthe world’sleading medical, concierge lifestyle and travelsecurity risk services company. More than 14,000 employees and over $2B revenuesin 2015

Luxury Concierge, Bespoke Experiences, Custom Benefits Development PCI-DSS Level 1 Compliant

Management of + 400 people, 5 delivery centres (Johannesburg, London, Mumbai, Moscow, Dubai) with integrated

IATA and Amadeus licenses to manage full Travel Desks +50 Sales Force, + 20 Travel Specialists

• +200 clients (inc. Major Private banks, luxury brands and retail stores) +15M members and +5K exclusive providersLaunching Aspire Lifestyle's brand in 22 countries with a unified brand equity platform
• +87% growth YoY in 2014 leveraging dedicated White Label product design
• Set up of an exclusive network luxury providers (Department Stores, Hotels, Restaurants, Airlines..)
• Cross border incentive schemes development between regional centres
• PCI compliance alignment of all delivery centres
• Local competitors' acquisitions in Turkey and Ukraine
• Mobile Application roll out

$80 M Revenues, +150 people. Operations all over GCC, Middle East and Africa.

Provision of Medical Services Management of financial verticals (Master Card, Visa, Diners Club, Barclays, HSBC)

Supervision of a comprehensive, credentialed network of medical and Concierge providers Coordination of the security division that comprises of consultants, analysts, and tracking experts

Achievements :

• Operational Management of +200 remote sites (ISO certification, procurement)
• Managing 2 Flight Desk platforms with Medical Air Jets and a 24/7 Assistance Center
• Travel Tracker roll out (application for a complete aggregated view of employees' travel alongside current health and security threats and risks ratings )
• Penetrating new Industry verticals (Telecom, Private Banks, Automotive)

Direct reporting to the Group Managing Director, +$50 M revenues

+ 350 people, 2 clinics, 1 Assistance Centre, +25 remote sites, 1900 affiliated medical facilities Clients including International Financial groups (Citigroup, Allianz, AIG), leading Energy and Industry firms (Exxon, Shell, Total, BP etc )

Achievements :

• Running 25 remote sites (Mining, Oil & Gas, construction, retail): on site Medical facilities Monitoring of all online products (Travel tracker, Pandemic alerts, members Mobile Apps)
• Supporting medically and security wise major events (UEFA Ukraine 2012, Sotchi 2014)
• Delivering medical Cost containment programs (AIG, Total, Halliburton, DHL)
• Launching Concierge Services for Banks (VTB, Reiffeisen, Barclays), Credit Card Schemes

European Leader in Online Dating, 150 M € turnover, 350 people, 22 countries, 40 M members

Direct reporting to company's owners / CEO, Team of +50 people

Achievements :

• Managing a 90M Euro multi-channel marketing budget, 50K new members acquired per day
• Chat Application development and first mobile Apps
• Product & branding integration of acquired companies (Dating Direct UK, Lexa NL, Neu DE... )
• Products development and global service offering for Meetic and Meetic Mobile in 22 countries
• Mobile Business Unit Management (partnerships with 19 European Telecom operators)
• CRM campaigns, segmentation and communication (28 million profiles, 7M emails /day)
• European PR, online & offline Communication (media buying, TV campaigns in 9 countries)
• Monetization of advertising revenues in all European sites (3 ME)
• Below the Line activities: more than 500 events "Meetic Live" per year organised all over Europe

Video Platform attracting 300M users who watch 3B videos on its player each month.

Direct reporting to Owner / CEO, Team of +20 people

• First employee of Dailymotion as well as shareholder. Has successfully participated in the launch of this start-up, striking first strategic deals with media partners and online distribution channels, designing and enhancing the product features
• Managing , nurturing and developing top tier media portals and top tier media agency relationships
• Product Management - full lifecycle product management, including definition, design, UX, product developments including blog and social media apps
• Product Optimisation - evolving and simplifying existing interactive products based on a usercentered and data-informed approach (metrics, usability studies, experienced gut)

Start-Up based in the Sillicon Valley offering seamless video solutions to Telcos, ISP and portals

Direct reporting to Owner / CEO, Team of +20 people

Achievements :

• Sales Strategy and Key Account Relationships
• Product development and Marketing Strategy: pricing, margin policy, technical specifications
• Marketing and advertising video streaming applications with clients (Sony Columbia, Odeon)
• Video campaigns broadcast for Media buying agencies (Mindshare) and websites (AOL, Yahoo)
• Key Account management with AT&T, Bell Canada, T-Online, KPN, BT, NEC, Fujitsu
• Launch of software video cell phone product line

Internet Service Provider (more than 1Million Subscribers)

Direct reporting to CEO, Team + 30 people

Achievements :

• Managing a 25M€ yearly Marketing and Communication budget
• Monitoring online customer acquisition (channel allocation, campaign monitoring)
• Driving product portfolio and margin policies (pricing, Telco purchasing deals)
• Launching the first DSL offers on the French Market, led the launch of VoIP product line
• Leading the global brand reengineering on all business channels (Retail; Call Centre; Online)

Worldwide leader in Catering & Service Vouchers and Card

Pass International = Vouchers & Cards branch (29 countries, E 6 billion revenues)

Direct reporting to CEO, Team + 50 people

Achievements :

• Coordinating all strategic planning and marketing and communication budgets
• Global business transformation from paper to chip card in key countries (Brazil, Russia)
• Knowledge Management corporate tool implementation
• Driving internet technologies and CRM solutions worldwide (a global transactional Extranet)

Reporting to the CEO Division, new country launches: Europe (Bulgaria), ME (Lebanon, Turkey) + new divisions Russia and Mexico

Achievements :

• Industrialisation of markets mapping methodologies and business development planning
• Cutting edge smart cards solutions (Medicine chip Card in Brazil, Incentive Card in Belgium...)
• Full Operational launch of 3 new countries :
  • Romania : break even in 4 months, 120 people
  • Morocco : break even in 1 year : vouchers + catering services : 50 people
  • Bulgaria : operational launch of the subsidiary: 40 people
  • Mexico : full operational and business migration from paper to smart card
  • Russia : launch of a multiservice chip card facilities Management solution

The world leader in beauty, L'Oréal is present in 130 countries on five continents.

Direct reporting to the CEO of L'Oreal Luxury Perfumes

Achievements :

• New Giorgio Armani female fragrance development
• Holistic marketing action plans of the biggest L'Oreal franchise "Acqua di Gio" 140M€
• Global financial strategic planning
• Media Planning coordination
• Roll out and countries implementations
• Trade Marketing guide books

Information and Communication Department under the Authority of Minister Hervé de Charette

• Focusing on CIS states, Central and eastern Europe geopolitical analysis.
• Producing reports and strategic information letters for French Government Authorities Staff Ministry Members, Embassies and Consulates.
• Providing balanced and validated information to the Media Community